In this episode, we sit down with Luke Ireland, CEO of Creventa to uncover how the company scaled from simple QR code operations to full end-to-end event experiences—in the middle of a global shutdown. This conversation challenges traditional leadership thinking and explores how innovation, culture, and courageous decision-making can thrive in uncertainty. 

Join us weekly as we dig into the real stories behind work culture transformation.

Not theory. Not fluff. Just honest conversations with leaders and innovators who've been in the trenches.

Meetings stall when smart people disagree. We brought on Neil Kinnear, VP of Sales at QAD, to show how data-led discovery replaces opinion with proof, turning tense buying rooms into aligned action. Instead of pitching software, Neil walks through a practical playbook for quantifying problems with the customer’s own data, modeling scenarios live, and anchoring decisions to time-to-value and ROI that matter to executives.

Join us weekly as we dig into the real stories behind work culture transformation.

Not theory. Not fluff. Just honest conversations with leaders and innovators who've been in the trenches.

The hardest part of leadership isn’t writing the strategy—it’s keeping your best people energized long enough to deliver it. We sit down with CEO John Gulnac to unpack a practical playbook for retention, recruiting top performers, and steering change without burning out the team. If you’re tired of churn, slow hiring cycles, and initiatives that stall after kickoff, this conversation gives you clear, usable moves.

Join us weekly as we dig into the real stories behind work culture transformation.

Not theory. Not fluff. Just honest conversations with leaders and innovators who've been in the trenches.

In this episode, we sit down with global sales leader Alexander Distadio to break down one of the biggest myths in international growth: the belief that one playbook can scale everywhere. From Brazil to New York to Europe, Alexander shares why leaders must rethink how they build teams, shape culture, and design GTM strategies when entering new markets.

We dig into the realities of global expansion—why attitude often outperforms experience, why culture can’t be copy-pasted, and how leaders can equip teams with the autonomy and trust they need to succeed in diverse environments. If you're responsible for global sales, leadership, or market expansion, this episode will reshape how you think about building and scaling teams across borders.

Join us weekly as we dig into the real stories behind work culture transformation.

Not theory. Not fluff. Just honest conversations with leaders and innovators who've been in the trenches.

If your sales team is missing targets, working harder than ever, and still feeling misaligned… the problem isn’t motivation. It’s clarity.

In this episode of Elements of Culture with CRO, Bill Dwoinen, we unpack why sales performance has far less to do with hype, “rah-rah” leadership, or motivational speeches—and everything to do with direction, expectations, communication, and support.

We explore what high-performing sales cultures actually look like, the leadership habits that build (or break) trust, and why accountability only works when teams know exactly where they’re going and how success is measured.

Whether you lead a sales org, run revenue operations, or want to create a team that performs without burnout, this conversation delivers the practical insights today’s sales leaders need.

You’ll learn:

• Why pep talks don’t fix structural problems
• How clarity increases performance across remote + hybrid teams
• The 3 pillars of modern sales leadership
• Why accountability falls apart without support
• How to create a culture where expectations, communication, and results stay aligned

Join us weekly as we dig into the real stories behind work culture transformation.

Not theory. Not fluff. Just honest conversations with leaders and innovators who've been in the trenches.

Imagine the earthquake already hit the day AI went mainstream, and everything since has been aftershocks. That’s the lens we bring to a fast-moving conversation with Mark Sirkin—founder, former CEO, and longtime operator across startups, nonprofits, and media—about what it really takes to lead through the AI integration era. We’re not debating whether AI matters; we’re focused on how to apply it, where to start, and how to bring people with you without breaking trust.

In this episode of Elements of Culture, Marc Sirkin joins us for a candid conversation about what leaders keep getting wrong about AI, change, and creativity.

Marc breaks down why the real disruption already happened — and why companies are now facing a maturity gap that can’t be bridged without courageous leadership. 

Join us weekly as we dig into the real stories behind work culture transformation.

Not theory. Not fluff. Just honest conversations with leaders and innovators who've been in the trenches.

In this episode of Elements of Culture, we talk with Brittanie Knezovich, CRO at ShipSigma and unpack the real drivers of team performance—the ones leaders often overlook. It’s not about tighter dashboards, louder pressure, or more meetings. It’s about creating the conditions where people feel recognized, supported, and genuinely understood.

We explore how:

• Psychological safety fuels accountability
• “Coaching with curiosity” transforms performance conversations
• Recognition and visibility drive stronger execution
• Caring leadership in high-pressure environments leads to better outcomes
• Small culture decisions compound into big revenue results

Through real stories and practical examples, you'll learn why the most effective modern leaders focus less on control and more on connection—and how seeing your team more clearly can unlock the metrics that matter.

Perfect for leaders, managers, and anyone shaping workplace culture.

Join us weekly as we dig into the real stories behind work culture transformation.

Not theory. Not fluff. Just honest conversations with leaders and innovators who've been in the trenches.

In this episode, VP of Sales, Keith Abramson doesn’t hold back: solution selling is over. Today’s buyers are drowning in information, starved for time, and completely done with salespeople who expect them to explain their problems. Keith breaks down why sellers must earn the right to ask questions—by leading with insight, not interrogation.

He exposes the traps sales leaders fall into (including managing deals instead of developing people), the coaching blind spots crippling team performance, and the real reason cutting sales enablement is a massive mistake. We also unpack the huge divide between AI-native sellers and those resisting new tools—and why that gap will determine who succeeds over the next decade.

This conversation reveals exactly what modern buyers expect and how elite sales teams are responding. If you’re still relying on scripts, product pitches, or old-school discovery, this episode is your wake-up call.

Join us weekly as we dig into the real stories behind work culture transformation.

Not theory. Not fluff. Just honest conversations with leaders and innovators who've been in the trenches.

In this episode with Eric Lurie, VP of Sales at Zeb, we unpack the truth behind performance, motivation, and what separates top performers from everyone else. Eric shares why you can’t coach motivation—you can only coach the people who already have it. 

We dig into how leaders unintentionally build cultures that look productive on the surface but lack true ownership, why accountability often feels threatening to those without internal drive, and the shifts organizations must make if they want real excellence—not just the appearance of effort. 

This conversation challenges leaders to rethink how they hire, coach, and set expectations in a world where motivation is becoming a competitive advantage.

Join us weekly as we dig into the real stories behind work culture transformation.

Not theory. Not fluff. Just honest conversations with leaders and innovators who've been in the trenches.

What if the more we automate sales, the more buyers crave what only humans can deliver? We sit down with Jeff Kirchick, VP of Sales at Zorro, to unpack how authenticity becomes a competitive edge as AI makes personalization cheap and point-solution tools interchangeable. Jeff shares how a creative writing background shaped his sales philosophy, why seven-figure deals still hinge on trust, and how leaders can coach teams beyond scripts to real connection.

Join us weekly as we dig into the real stories behind work culture transformation.

Not theory. Not fluff. Just honest conversations with leaders and innovators who've been in the trenches.