Elevate and Accelerate

In this episode of Elevate and Accelerate, Zack revisits last episodes topic the Business Trifecta but specifically focuses the second of three elements...Marketing. Join us today for a look at one of the most talked about, and least understood elements in business and entrepreneurship.

Telling your authentic story is important, but without and understanding of these three arenas you'll have trouble scaling to that next level of success.

This and more in today's episode of Elevate and Accelerate with Zack Viscomi.

Chapters:

0:00 - Intro.

1:00 - Leads.

3:30 - Story and Conversion Rates.

9:30 - You Got the What, Now How?

10:50 - How Marketing and Story Go Together.

15:35 - Character.

18:10 - Qualifying Your Leads.

22:10 - Story Framework Example.

24:30 - Credibility and Conversion.

28:20 - Closing Remarks and How To Get In Touch.

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In this episode of Elevate and Accelerate, Zack revisits last episodes topic the Business Trifecta but specifically focuses on one of it's key elements...media. Join us today for a look at one of Zack's most in demand workshops on business and entrepreneurship.

Telling your authentic story is important, but without and understanding of these three arenas you'll have trouble scaling to that next level of success.

This and more in today's episode of Elevate and Accelerate with Zack Viscomi.

Chapters:

0:00 - Intro.

1:40 - Media.

4:05 - The Why.

6:50 - Mass Media and The Transfer of Trust.

8:50 - Top Brands and Their Secrets.

12:45 - The UnKnown and the Known.

15:10 - Valuable Content.

18:10 - Connection.

22:30 - Zack's Personal Story with Coaching.

24:50 - Closing Remarks.

Connect With Zack:

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In this episode of Elevate and Accelerate, Zack breaks down his most in demand workshop. At the intersection of great businesses is what Zack calls, the Business Trifecta.

Telling your authentic story isn't important, but without and understanding of these three arenas you'll have trouble scaling to that next level of success.

This and more in today's episode of Elevate and Accelerate with Zack Viscomi.

Chapters:

0:00 - Intro.

2:40 - The Business Trifecta.

4:25 - Converting Better, Stage to Stage.

6:20 - Being Promoted vs. Celebrated.

8:10 - Your Niche.

11:10 - Community.

12:30 - 3 Minus 1 Equals None.

14:45 - Closing Remarks.

Connect With Zack:

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In this episode of Elevate and Accelerate, Zack breaks down one of his most popular workshops.

If you'd like to run your business in a way that helps others live the life they want, while living the life you want, we must first talk about authenticity.

Telling your authentic story isn't just a personal thing, your business can and should be authentic to you and your values.

This and more in today's episode of Elevate and Accelerate with Zack Viscomi.

Chapters:

0:00 - Intro.

1:50 - Authenticity.

3:05 - The Grindset.

5:20 - The Three Elements of a Good Story.

6:50 - Your Breaking Point is Your Comeback.

7:50 - The Client Story vs. Your Story.

13:20 - Look Back to Find See Forward.

15:25 - It Starts with You.

16:50 - 12-Year Blocking.

18:22 - Closing Remarks.

Connect With Zack:

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In this episode of Elevate and Accelerate, Zack shines a light on the revelation of personal branding.

Why does it work, and why is it necessary for modern entrepreneurs?

Today, Zack explains why sharing the authentic story behind you and your business can help grow your passions.

In this content first world, customers and clients want to see the genuine article, the real deal. If you aren't putting your authentic self out there, the modern client won't give a second look. But if you are...you'll have a loyal customer for life.

This and more in today's episode of Elevate and Accelerate with Zack Viscomi.

Chapters:

0:00 - Intro.

1:00 - Authority.

3:25 - Mission Driven Experts.

6:00 - Create Demand with Your Time.

6:30 - The Joyful Impact Model.

10:35 - How to Scale Yourself?

13:30 - How Do You Show Up?

15:35 - The Network Effect.

19:00 - What Benefit Does This Have?.

20:22 - Closing Remarks.

Connect With Zack:

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In this episode of Elevate and Accelerate, Zack challenges you to consider a brand is a story, and a great brand is a story that your customers share for you.

You want leads to grow your business, but thousands of poor matches don't convert to thousands of great clients.

Today, Zack explains why sharing the authentic story behind you and your business can help grow your passions.

In this content first world, customers and clients want to see the genuine article, the real deal. If you aren't putting your authentic self out there, the modern client won't give a second look. But if you are...you'll have a loyal customer for life.

This and more in today's episode of Elevate and Accelerate with Zack Viscomi.

Chapters:

0:00 - Intro.

1:30 - Stories Go Way Back.

4:25 - The Physical Impact of Story.

6:20 - The Story You Tell Guides Your Business Choices.

9:00 - Fitness Example.

12:55 - Is a Good Story a Drug?.

15:30 - Understanding Our 'Why'.

20:00 - Show Your Value Early and Often.

21:35 - Unique and Authentic.

22:25 - Closing Remarks.

Connect With Zack:

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In this episode of Elevate and Accelerate, we are joined by the Ryan Ruff, Senior Content Producer at Celebrity Branding Agency, the leading agency in authoritative content creation and strategy.

Ryan and Zack dive into the common thinking behind most social media strategies today, and how it is drastically missing the mark, hindering your potential growth.

This and more in today's episode of Elevate and Accelerate with Zack Viscomi.

Chapters:

0:00 - Intro to Ryan Ruff.

1:50 - Media vs. Marketing.

6:00 - Leads, Leads, Let's Try Something Else.

9:50 - Qualified Leads and Authoritative Content.

16:48 - What is a Media Company?

18:50 - A Successful Media Company Example

23:04 - How To Leverage Social Media.

27:50 - The CBA Social Media Strategy. 2 Hours a Month.

32:30 - How to Tell Your Story to Grow Your Audience.

36:20 - The Ripple Effect of Valuable Content.

37:38 - Why Not You?

38:00 - Stay In Touch.

Connect With Zack:

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In this episode of Elevate and Accelerate, we are joined by the Tenth Muse herself, Tresa Chambers. Tresa is a former journalist with Time Magazine, a writer, an editor, a marketer, and a project manager with over 25 years of experience. Tresa combined her talents and experience in helping creatives formulate clear visions for their businesses and founded Tenth Muse Enterprises.

She now helps artists, creatives, and entrepreneurs connect their talent with the business savvy and tools to make their passions profitable.

Today, Zack dives deep with Tresa to help you do the same.

This and more in today's episode of Elevate and Accelerate with Zack Viscomi.

Chapters:

0:00 - Intro to Tresa Chambers.

1:48 - Tresa's backstory In Her Own Words.

4:50 - Tresa's Big Apple Dream.

6:00 - Time Inc.

7:50 - Tresa's Creative Emergence.

9:40 - Journalism to Fashion Marketing.

11:43 - Diversity in the Fashion Industry

13:00 - The Starving Artist Trope Is Out.

16:30 - Tenth Muse Enterprises.

20:12 - Licensing and Publishing.

23:33 - How to Launch.

25:50 - The Self-Audit...Define Your Personal Branding.

27:12 - How Personal Branding Has Helped Tresa Grow Her Business.

28:25 - The Shadow Artist.

30:00 - The Muse of Muses.

32:28 - Next Steps for Tresa.

35:28 - Keep up with Tresa Chambers.

36:40 - Stay In Touch.

Connect With Zack:

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In this episode of Elevate and Accelerate, we challenge you to consider whether you are really after leads. Our host Zack Viscomi proposes that you are not. In fact, you see leads as the solution and the goal, whereas Zack sees leads as the band-aid.

You want leads to grow your business, but thousands of poor matches don't convert to thousands of great clients.

Today, Zack explains why a Media company, versus a marketing company, should be running your social media.

In this content first world, customers and clients want to see the genuine article, the real deal. If you aren't putting your authentic self out there, the modern client won't give a second look. But if you are...you'll have a loyal customer for life.

This and more in today's episode of Elevate and Accelerate with Zack Viscomi.

Chapters:

0:00 - Intro.

0:50 - Grindset vs. Mindset.

2:20 - The Old Guard...LEADS LEADS LEADS.

5:10 - The New Guard.

7:20 - We Can't Buy Trust.

8:10 - Skill Doesn't Matter If People Don't Trust You.

8:43 - Three Things To Know

9:00 - Don't Put The Leads Cart Before The Content Horse.

9:45 - A Quick Example Of A Content First Entrepreneur.

12:10 - Building Authority.

13:50 - It's All About How YOU Show Up.

14:50 - Perception Is Reality.

17:16 - Are You Having Fun? You Should Be.

19:55 - Command Your Industry By Being An Expert.

21:10 - Marketing Vs. Media Companies.

22:53 - Closing Remarks.

24:00 - Stay In Touch.

Connect With Zack:

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In this episode of Elevate and Accelerate, we talk business. No, don't take out your spreadsheets and calculators. No not the fountain pen either. We are going deeper.

Brandon Archer is a life coach, mentor, and teacher with over 20-years-experience. A few years ago, life gave Brandon a beautiful opportunity to grow and find help on his journey, he had a heart attack. 

Archer's extensive experience leading and coaching staff, athletes and other coaches has given him a foundation of deep curiosity.

In this episode, Archer surprises Zack with his contradictory ideas on business, life and success. We challenge you to listen with an open mind and rethink what you may think you know.

Chapters:

0:00 - Intro to Brandon Archer

1:10 - Who is Brand Archer?

3:00 - What does The Heart of Business Mean?.

3:50 - How Mindset Can Effect Business?

7:30 - It's not personal, it's just business.

8:40 - How to Clear Mental Blocks in Business.

10:00 - Fear of Failure, and how to change.

13:50 - The Modern Business Owner.

17:20 - How Brandon Thinks about Sales.

19:05 - How to Begin.

21:30 - Lack of Confidence and Finding True North.

23:10 - The Power of Authenticity.

28:45 - Speaking vs. Communicating

32:20 - Realistic Empathy.

35:50 - The Evolution of Authenticity .

37:35 - Brandon's Personal Authentic Journey.

39:15 - What are The First Steps to Bring Heart to Business

41:05 - The Power of Mentorship

42:40 - Closing Remarks

43:10 - How to get in touch with Celebrity Branding® Agency and Brandon Archer and learn more.

Connect With Zack:

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