Elevate and Accelerate

On the latest episode of Elevate and Accelerate, we welcome Rob Greer, Chief Operating Officer of Rove Pest Control, who has a unique expertise in developing effective teams to enhance a business.

Rob shares his experiences from growing different businesses, as well as the importance of leveraging your unique story to enhance your relationships with your team.

This episode is packed with helpful considerations for developing your company's culture!

Timecodes:

0:30 - Introduction and overview on Rob Greer's background

3:03 - Growing up in Idaho

5:40 - Understanding the different beliefs that people live their lives by

8:13 - The different physical challenges Rob has endured

14:26 - Becoming a subject matter expertise and leveraging that credibility

19:51 - What gets Rob up in the morning

26:19 - Why Rob's team goes the extra mile for their clients

32:28 - Leveraging story to build trust among your prospects and current clients

39:25 - How Rob's personal brand has made an impact in his business

46:05 - How Rob builds a team based on his unique experiences

50:28 - Trust lies at the core of a great relationship among your team members

54:05 - Closing remarks

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Staying in front of your prospects and current clients with engaging content is a vital part of your success in today's day and age.

On the latest episode of Elevate and Accelerate, we welcome Ryan Ruff, the Executive Producer and Head of Content Production at the Celebrity Branding Agency, to discuss the importance of content creation for business owners. As a former NBC Television News Anchor and Emmy® Award-Winning Documentary Producer, Ryan is no stranger to the power of a good story and influential content.

We sat down to discuss his interesting background and how he's working with business owners to create content that's not only valuable, but also positions business owners as the authority in their market.

Timecodes:

0:12 - Introduction and overview on the topic of the day

1:23 - Ryan's background in TV News and storytelling

10:26 - How a business owner can view podcasting as a means of growing their brand

13:53 - Differentiating yourself and your podcast to speak to your unique audience

17:14 - The equipment considerations when you're starting a podcast

23:31 - "Who would want to listen to what I have to say?"

27:00 - What does the commitment to podcasting look like?

32:56 - Tips for improving your on-camera presence

43:26 - Lean into your authentic self and be transparent with your audience

47:20 - How to get in touch with Zack and his team

48:13 - Closing remarks

Connect With Zack:

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Welcome back to a brand new installment of Elevate and Acclerate!

On today's episode, we're joined by Carlos Samaniego, Founder & President of Tax Debt Consultants LLC, who shares his fascinating story of dealing with debt. Carlos had gone years without paying his taxes and ultimately faced the consequences, navigating complex conversations and solutions with the IRS.

Now, he's taking those experiences and helping others navigate those difficult times and face the IRS head on.

Timecodes:

0:02 - Welcome to the show!

0:58 - Who is Carlos Samaniego?

2:18 - Carlos' upbringing and what led him to this position of helping people with tax debt

8:10 - When the IRS came looking for Carlos

9:20 - Living a dual life when you're evading your taxes

13:30 - Being terrified to discuss his tax debt with anyone and address the issue

17:20 - People are holding themselves back by not sharing their story

21:23 - How Carlos has leveraged his personal brand to grow his business

26:28 - Your prospects are looking for someone they can trust

29:01 - You can have all the money in the world and not be successful

32:03 - Closing remarks

Connect With Zack:

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We're back with an all-new episode of Elevate and Accelerate!

In this episode we going to show you the simple formula for how you can build your own CelebrityExpert Brand. We call it The Business Trifecta–Media, Marketing, and PR. When these three elements of your business are working optimally, you will grow your business faster.

The Business Trifecta are three levers of your business that all need to be working together. Like three cylinders in a three-cylinder car, if one of those is not firing well you have a really hard time getting anywhere. The same thing is true for your business. If you are lacking in one of these areas, you will not be able to establish the CelebrityExpert Brand you need to grow your business faster, attract your ideal clients, charge more for your services, and get out of working in your business so you can continue to work on it.

Timecodes:

0:06 - Introduction and topic of the day

1:15 - What is public relations?

5:10 - Paid media and crushing the stigma around it

9:01 - A history lesson on PR and how it became a function within business overall

14:03 - Rhetoric is used to influence. Plain and simple.

17:58 - The three accelerators within PR

21:46 - The greatest impact lies within how you leverage your media content

24:50 - More than half of consumers care about companies who have a mission

27:53 - When you consistently show up and provide value to customers, they want more

32:18 - It's imperative that the Business Trifecta works together for you simultaneously

35:40 - Be prepared when the opportunity arises

37:38 - Closing remarks

Connect With Zack:

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On the latest episode of Elevate and Accelerate, we're picking right up where we left off when it comes to building a Celebrity Brand. This time, we're diving into the pivotal role that marketing plays within your Celebrity Brand and connecting with your intended audience.

Joining us on this episode is the Chief Marketing Officer of the Celebrity Branding Agency, Guy Colangelo, who brings a high-level of marketing expertise to the table. At the Celebrity Branding Agency, Guy is working closely with clients to leverage their brands in countless ways!

We'll unpack some of the key marketing strategies you should be considering, as well as the mistakes to avoid when building your marketing plan.

Timecodes:

0:06 - Introduction and overview on the topic of the day

1:00 - Guy beginning his marketing career at 16 years old

4:02 - The three most important elements of building a brand

5:25 - What marketing strategies have worked across all industries

7:34 - The power of a personal brand within your marketing

10:56 - Tell me why I should trust you?

18:39 - How can I improve my existing marketing plan

23:09 - Quality social media content

27:40 - It's all about how many leads ultimately purchase

31:49 - Leveraging a brand to build trust

38:07 - How to stand out among your competition

43:55 - Do your leads consistently convert into sales?

46:59 - You have to break through the barriers and simply start!

47:30 - Closing remarks

Connect With Zack:

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Over the next few episodes of Elevate and Accelerate, we're exploring the foundation of creating a Celebrity Brand. It all begins with The Business Trifecta–Media, Marketing, and PR.

On this episode in particular, we're going to be focusing on Media. It's vitally important to remember that Media acts as a medium for sharing your story and getting your brand exposure.

We'll dive into the various forms of Media and how they can work together to create a foundation for your Celebrity Brand!

Timecodes:

0:06 - Welcome to the show!

0:50 - Look at your business like a car

4:35 - Leveraging your mass media credentials in your direct media

7:00 - Where people look before they buy

9:40 - Your website needs to provide a great first impression

13:00 - Leveraging mass media credentials on your website

16:18 - Developing a level of social proof is vitally important

18:25 - What types of content are you putting out there?

21:00 - Quality vs. Quantity

24:17 - Your content needs to be in your voice

28:19 - YOU are the perfect person to serve your ideal client

29:00 - Closing remarks and how you can get in touch with Zack

Connect With Zack:

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What is a Celebrity Brand? It’s probably not what you are thinking, and it is foundational to helping you grow your business faster.

Everything we do is based on the fundamental principle and is our complete business philosophy and that is simply: People Buy People.

Your prospect and customer would rather make their buying decisions based on you as a person instead of dealing with a company that has no face or personality. This isn’t new, but it is FOUNDATIONAL.

Timecodes:

0:06 - Introduction and overview on the topic of the show

1:00 - Businesses with personalities attached to them

5:32 - "People buy people"

9:10 - Making a great first impression

13:42 - "I could close this deal if I could just talk to them"

14:45 - We need to build trust while the prospect is searching

16:45 - "You've Got Eight Seconds"

19:26 - Johnny B case study and the power of differentiation

21:12 - Becoming the celebrity expert in your marketplace will get you to success quicker

Connect With Zack:

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Elvis Presley once said "Values are like fingerprints. Nobody's are the same, but you leave them all over everything you do." and that couldn't be more true!

On the latest episode of Elevate and Accelerate, we're focusing on the most important part of who you are as a person and how you can communicate your story.

Let's get started!

Timecodes:

0:42 - Recapping last episode and how your core story relates to your business

1:25 - Moments in your life have had profound impacts on how you develop your values

2:17 - Values are the filter in which we make our decisions

3:51 - Values can change over time. It's okay!

6:15 - Why talk about core values as it relates to my business?

10:45 - Exercise in developing your core values

14:31 - You don't want empty value statements

17:20 - Our organization's core value: Batteries Included

22:04 - Values can shift the cultural environment in any workplace

27:43 - Closing remarks

Connect With Zack:

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What is story? How does it influence us as humans? How does my story factor into my business? These are all vitally important questions we're diving into in the latest episode of Elevate and Accelerate!

Zack breaks down the core elements that exist within a good story and why we tend to connect with some stories over others. Additionally, he showcases how you can begin crafting your story and leveraging this story to attract more clients for your business.

Buckle up! We have a lot to cover!

Timecodes:

0:30 - Every great story has these three elements

2:21 - Why is story so important in today's day and age?

4:52 - Story can help build and maintain relationships...just like marketing

10:16 - Leveraging story within a direct mail campaign

16:52 - Leveraging your story is one of the most important things you can do for your business

20:31 - How to start thinking about your own story

27:27 - Our story attracts like-minded individuals

33:07 - Where to begin when mapping out your Core Story

39:41 - Closing remarks

Connect With Zack:

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Welcome to Elevate and Accelerate!

Hosted by Zack Viscomi, President of the Celebrity Branding Agency, we'll explore a wide array of topics concerning entrepreneurs and their businesses. At CBA, Zack and his team help entrepreneurs and professionals become the recognized celebrity experts in their field in order to grow their businesses faster.

On our very first episode, Zack dives into one of the most difficult questions facing entrepreneurs in today's day and age: What do I charge for my services?

Timecodes:

0:06 - Welcome to Elevate and Accelerate!

1:26 - What is branding and why does it matter to you?

6:39 - Options that entrepreneurs have available to free up their time

11:00 - The classified ad newspaper story

14:21 - Maintaining the status quo isn't the best way to go

17:00 - How to balance price and value

22:30 - Why brand matters when it comes to the price you set

26:51 - If you can increase the value of your brand, then you can increase your price and demand

32:32 - Your future is built on your brand

37:06 - When you deliver a high-level of value, then your pricing isn't a concern

40:18 - Closing remarks

Connect With Zack:

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