Elevate! PR and Marketing Tips

It is not IF… it is WHEN your company or nonprofit will have a crisis!

Mike shares in this podcast 5 Steps (Part 1 of 2) to handle those tough situations.

His experience includes 9/11, Katrina, aircraft accidents and victims of crime.

Learn from his more than 30 years of dealing with tough situations.

A crisis can potentially threaten to harm people, property, seriously interrupt business and significantly damage reputation and/or negatively impact your business bottom line.

Song: “Don’t Look Back”
Artist: Antigone Rising

For More:


www.periniassociates.com
On Facebook, Twitter and Youtube
[email protected]

A PR and Marketing Firm with "Attitude at Altitude" in Woodland Park, Colorado but serving people everywhere.

There is confusion among many on how to determine what PR is and what it is not!

Understanding “PR” or Public Relations is a critical first step in building a small business or nonprofit.

Mike shares in this podcast how the term has evolved over the years.

Song: “Right on Track”
Artist: Breakfast Club

For More:

www.periniassociates.com
On Facebook, Twitter and Youtube
[email protected]

A PR and Marketing Firm with "Attitude at Altitude" in Woodland Park, Colorado but serving people everywhere.

Newspapers, blogs, TV stations, radio and social media news outlets all operate on completely different news cycles.
This cycle is day and night.
There was a time when you had 24 hours to react to an event or make a statement before the media picked what you said or released appeared to viewers, readers or listeners. Now, you have 24 seconds.
In this podcast, Mike briefly explains the news cycle and how to anticipate it and work in harmony with it.
Song: “”In The Air Tonight”
Artist: Quentin Alexander American Idol

For More:

www.periniassociates.com
On Facebook, Twitter and Youtube
[email protected]

A PR and Marketing Firm with "Attitude at Altitude" in Woodland Park, Colorado but serving people everywhere.

With a New Year here it’s a great opportunity to look at marketing trends for 2015 and how to integrate each into your business or nonprofit.

A key trend is Content Marketing.

LinkedIn recently posted nearly 1,900 jobs under this category in their job listings.

In this podcast, Mike provides rationale for this trend and easy to use tips on how a business, nonprofit or special event coordinator can take advantage of having consistently valuable content through a variety of channels.

"Most Americans are in a good mood going into 2015. Now is the time to position your business, nonprofit or special event to take advantage of this key consumer development," Mike says.

Song: “To-Close-For-Comfort”
Artist: GypCpBS-(AudioBlocks)

For More:

www.periniassociates.com
On Facebook, Twitter and Youtube
[email protected]

A PR and Marketing Firm with "Attitude at Altitude" in Woodland Park, Colorado but serving people everywhere.

With voting time just around the corner most folks in our nation say the issues facing the country are getting harder to fathom.
It is not just those turning out politics who feel perplexed and confused. It is just about everyone. From those who vote regularly to those who simply feel a civic duty to stay informed.
In this podcast, Mike provides solutions to stop the “spin,” and by doing so, provide provide better results in developing understanding and thus support for community issues and/or candidates when votes are cast.

Music:
Song: “Love on a Real Train (Risky Business)”
Artist: Tangerine Dream

For More:

www.periniassociates.com
On Facebook, Twitter and Youtube
[email protected]

A PR and Marketing Firm with "Attitude at Altitude" in Woodland Park, Colorado

The small business owner is often used as the example of how America is built. Entrepreneurs make our country great. However, a new business owner can put their heart and soul (and life savings) into a venture only to have several predictable mistakes derail the company.

In this podcast, Mike provides 3 key mistakes that each business owner should be aware of and offers simple solutions.

Music:
Song: “Obsession”
Artist: Louis Colaiannia

For More:

www.periniassociates.com
On Facebook, Twitter and Youtube
[email protected]

A PR and Marketing Firm with "Attitude at Altitude" in Woodland Park, Colorado

Telemarketers are people who sell things over the telephone. Although many telemarketers sell legitimate products from lawful companies, disreputable telemarketers using false and deceptive sales practices cost American consumers $40 billion a year.

A Louis Harris Survey conducted for the National Consumers League found that 92 percent of adults in the United States reported receiving fraudulent telephone offers. Consumers aged 60 or older are often popular targets of disreputable telemarketers.

Mike offers lessons learned on how telemarketers get to you and how you can get to them!

Music: 
Song: “Gotta Serve Somebody” 
Artist: Bob Dylan

For More:
www.periniassociates.com 
On Facebook, Twitter and Youtube 
[email protected]

One of the most edgy TV shows is all about crisis communication – "24".

The iconic clock is always ticking in this real-time action series soon to be found again on FOX.

If you have missed the previous seasons…the show is about U.S. counterterrorist agent Jack Bauer (Kiefer Sutherland) who tries to save the country from foreign and domestic enemies in the course of 24 grueling hours (with each hour a separate episode).

Well, A “crisis,” in public relations terms, is any event that draws intense, negative media coverage and interferes with normal business activity.

Crises can cost organizations millions of dollars to repair or can potentially close a business for good.

Mike discusses several lessons learned from the show 24 that can be applied to your own business or nonprofit crisis communications efforts.

Music:
Song: “Save Me”
Artist: Jem

For More:

www.periniassociates.com
On Facebook, Twitter and Youtube
[email protected]

A PR and Marketing Firm with "Attitude at Altitude" in Woodland Park, Colorado

Often special event organizers at the local community level do not have the resources to include paid advertising in their marketing budget. Pr expert Mike Perini discusses some useful tips – all free! He has provided 14 in this podcast because it is now 2014!

You can download the list at:

http://www.periniassociates.com/library/14-free-ways-promote-special-event/

For more:
www.periniassociates.com
On Facebook, Twitter and Youtube
[email protected]

A PR and Marketing Firm with "Attitude at Altitude" in Woodland Park, Colorado