The process of executing a successful storytelling framework is crucial for any brand today. It isn’t just a process but rather an art. The key to a successful storytelling narrative is understanding the core elements of how to communicate it.

In this podcast episode we discuss:

The Secret Ingredients to Writing a Killer Award Submission

If you’re currently planning your FY22 budgets, you may well be asking yourself the same question that many of our clients are right now: how do I best plan for business success in a landscape that has changed so dramatically?  

For the first time, we’re making plans in a world where everything from our marketing channels, to our customers, to the sales environment has been turned on its head.  

The decisions you’re making now will impact your business for years to come; so it’s worth taking a little time to ensure they’re the right ones.  

During the webinar Mai and Bosco explored:  

Standing out in a flood of digital content isn’t easy, but with flair, an authentic voice and a unique perspective, sometimes you can come up with a solitary idea that might just be game changing.

In our next webinar, we’ll be running through some absolute firecrackers of hacks for content ideation and how you can get your marketing noticed. Join Digital Executive Jeremy Steven and Digital Marketing Director Bosco Anthony as they explore just how far a great marketing idea can go and provide some golden practical hacks to revamp your content marketing strategy in 2021.

After a year of disruption and constant change, now is the time to review your communication strategy goals and adapt them to your customers’ ever changing demands. Setting clear SMART marketing goals creates direction and clarity for your overall business objectives and prevents you from achieving vanity metrics that don’t necessarily set you up for success.

This month, you’re invited to join our Business Development Manager and Strategist, Olivia van Dalsen and Digital Marketing Director, Bosco Anthony, for a 30 minute session where we will break down our top tips for goal setting and provide some practical strategies that you can put into place before the year kicks off.

This week, Mark and Ella speak to Sports Presenter for FOX Sports and founder of School Sunnies Australia, Alissa Smith!

Working as a presenter for FOX Sports, Alissa broadcasts stories focused on sporting news in Australia (and across the world), while rubbing shoulders with sporting royalty. 

This week, we talk about the challenges faced by sports in Australia during COVID-19 and discuss what FOX Sports have been doing during this time to keep people updated. Alissa shares stories from the frontline of sports presenting, while encouraging people to pursue their passions. She gives us some real-life examples of what it takes to make it as a sports reporter in 2020, and shares how she has gone above and beyond the call of duty (on occasion) to tell great sports stories. 

We also chat coming up as a TV Presenter, and what it takes to make it in the competitive industry of TV journalism and presenting. 

This is the final episode for Season 1.

Want to hear more? This is where you can find us!

https://www.instagram.com/elevatecommunication/

https://www.facebook.com/ElevateCommunication

https://www.elevatecom.com.au/

Special thanks to Alissa Smith for joining us on the show!

This week, Mark and Ella speak to Co-founder & Creative Director of The Storyboxes and FolkTale, visual storytelling expert, David Lloyd-Lewis!

Through Storyboxes and Folktale, David and his team tell amazing stories through the power of video.

This week, we're considering what the future of creative industry, comms and media might look like in a post-COVID-19 world. We'll also speak to about the power of collaboration, the changing nature of storytelling, discuss the likelihood of the industry returning to what it was pre-COVID, and unpack why telling stories is more important today than ever before. 

Want to hear more? This is where you can find us!

https://www.instagram.com/elevatecommunication/

https://www.facebook.com/ElevateCommunication

https://www.elevatecom.com.au/

Special thanks to David Lloyd-Lewis for joining us on the show!

The role of podcasts has becoming increasingly more important, heck, you only have to look at us starting up one now! 

This week, Mark and Ella are joined by one of Australia's best podcasters, James Henderson, from the Hospopreneurs podcast!

With interdisciplinary experience spanning from finance to media, James has developed a thorough understanding of various industries and their economic drivers. 

With James' audio brand consultancy, Aych Media, he has managed to achieve Australian Podcast Awards Finalist (2018), Top 100 Business Podcasts on Apple Podcasts (2019 and 2020), Canstar Top Ten Podcasts for Small Business (2019), and Top 30 Hospitality Podcasts You Must Follow in 2020!

Want to hear more? This is where you can find us!

https://www.instagram.com/elevatecommunication/

https://www.facebook.com/ElevateCommunication

https://www.elevatecom.com.au/

Special thanks to James Henderson for joining us on the show!

This week Mark and Ella sit down with Elevate Communication's Business Development Manager, Olivia van Dalsen, to chat all things business automation!

The majority of communication we receive today in the form of a notification, email, text or even call is done through automation and systems. 

Marketing automation tools are projected to grow rapidly, reaching $25.1 billion annually in value by 2023.

In 2018, Olivia was awarded the Public Relations Institute of Australia’s Future Leader Award for her leadership in digital communication and her ability to integrate contemporary digital channels into a PR agency’s offering.

Want to hear more? This is where you can find us!

https://www.instagram.com/elevatecommunication/

https://www.facebook.com/ElevateCommunication

https://www.elevatecom.com.au/

Not many people have the skills to come up with the ideas, produce the concept, and then jump in front of the camera to present them.

But one person who does is this week's guest on the Elevate PR Pod, Shelly Horton!

This week Mark went solo and sat down with 9Honey and ShellShocked Media's very own Shelly Horton to discuss her career and how the COVID-19 crisis has affected her work!

Shelly makes regular appearances on Channel Nine’s Today Show, Today Extra, Weekend Today, and the 3 pm News; her lifestyle segments on 9Honey or hosting Talking Married on 9Now.

Meeting at home during COVID-19, why not chat to Shelly to learn more - https://shellshockedmedia.com/making-virtual-meetings-work/

Want to hear more? This is where you can find us!

https://www.instagram.com/elevatecommunication/

https://www.facebook.com/ElevateCommunication

https://www.elevatecom.com.au/

A special thanks to Shelly Horton for chatting to us.