In this episode, we chat with Esther Lee, founder of Asian Founded, a social media agency that works exclusively with Asian-owned businesses and brands. Esther shares her story, of immigrating to the United States at an early age, transitioning from homeschool to UCLA, and her career as a journalist and producer. She also shares how she got started and what ultimately inspired her to start Asian Founded. We talk about her approach to partnering with and elevating Asian-founded brands and why she works exclusively with Asian-founded businesses.

To learn more about Esther Lee and Asian Founded, they can be found on Instagram and TikTok, and on their newly launched website, AsianFounded.com. 

Special shout out to Nectar Hard Seltzer.