In this episode of Elevator People, host PJ Simmons interviews Collin Strachan, co-founder of Every Mile Creative—a storytelling-driven production company known for cinematic brand content set against the rugged beauty of Alaska.

From climbing glaciers to producing campaigns for fast-scaling tech startups, Collin shares how he helps visionary leaders and marketing teams transform bold ideas into compelling video content.

Together, PJ and Collin unpack:

• The power of niche positioning for creative agencies

• How to build emotional resonance in brand storytelling

• The role of strategic clarity in high-impact content

• Why understanding the human behind the data is essential to effective marketing

Whether you're a brand strategist, creative entrepreneur, or video producer, this conversation offers practical insights on building meaningful content that drives both emotional connection and measurable growth.

What does it look like to practice marketing with integrity, purpose, and imagination? In this episode of Elevator People, PJ sits down with Eric Brown—co-founder of Whiteboard, author of AGENCY, and marketing strategist—to explore how branding, creativity, and leadership intersect in the digital age.

They unpack the tension between mission and mastery, why marketing should be an act of service, and how values-driven leaders can avoid the burnout of performance-based identity. You’ll hear insights on how to navigate brand strategy, client relationships, digital transformation, agency culture, and the evolving role of AI in marketing.

Whether you're a marketing director, creative entrepreneur, agency leader, or founder, this episode will inspire you to build meaningful brands, not just profitable ones.

In this episode of Elevator People, PJ sits down with strategist and author Jason Locy (Culture Bending Narratives) to explore the future of redemptive branding and ethical marketing. Together, they unpack dominant cultural narratives that shape how we build brands, design marketing strategies, and chase growth—often at the expense of our mission.

Jason shares his “Four Norms” framework—Desires, Mindsets, Behaviors, and Language—and how marketers can use it to identify exploitative patterns and build meaningful alternatives. They also discuss how to apply thoughtful compromise, embrace abundance over scarcity, and develop imaginative strategies that don’t sacrifice values for short-term success.

If you’re a brand strategist, marketing director, creative leader, or purpose-driven founder—this conversation will help you align your work with your values, inspire your imagination, and challenge how you define success.