Marketing efforts don't always show clear ROI in service-based businesses where relationships drive growth. This reflection explores the tension between investing in digital marketing and staying focused on the personal connections that often generate the best clients.

In this episode you will learn:

• Marketing requires significant time and energy from both the business owner and team

• The dream of "automated success" through digital marketing is alluring but often unrealistic

• Kyle Wilson's success building an 8-figure company came primarily through relationships

• Direct ROI (immediate client bookings) is easier to track than indirect ROI

• Personal connections at conferences revealed people silently consuming and appreciating content

• Content keeps you visible while conversation makes you real

• Top client relationships often come from personal connections rather than marketing funnels

• Defining what marketing success looks like is crucial before investing heavily

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