Let’s talk about something that very rarely gets addressed in the business world - what to do when you can’t have “repeat” customers? If you listen to a lot of business advice, like I do, you hear over and over that it is more expensive to get a new client than it is to retain existing clients. Well, that doesn’t translate well in the wedding world. We are in the
business of one time only customers. So, as business owners it is imperative that we are paying attention to the customers we already have. Is it actually possible to create more revenue with your existing couples? The answer is
Yes, and I am going to share with you 3 strategies that you can use to increase your revenue – without having to book more weddings. On today's episode of Elopement Wedding Pros podcast:
- Why the wedding industry doesn’t fit the traditional business model
- How paying attention to your existing couples can transform your business
- (3) Strategies for growing your existing revenue without booking more couples
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