Email Einstein Ingenious eCommerce Email Marketing by Flowium

16 - Tune in for this week’s brand spotlight with Dale Slear, a co-CEO at Wine Awesomeness, to learn about how their company manages sending 24 mln emails a month, plus a handful of expert tips on the technical side of email marketing.

Podcast show notes available here: https://flowium.co/episode16

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15 -  As an eCommerce business, you’re always on the lookout for marketing channels that bring the best results at the lowest cost. 

More often than not, social media becomes a disappointment, with you spending $1 to get 80 cents in return, hoping that one day your lifetime value will be greater than the cost of acquiring a lead. 

Podcast show notes available here!

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14 - When the sales season comes around, there’ll be no extra minute to strategize. That’s why you need to get all your marketing communications ready now. 

Look no further! In this episode, our email marketing wizards Alissa and Vira will share the four best strategies to help you optimize your existing email automations and get the most out of this year’s holiday season.

Podcast show notes available here: https://flowium.co/episode14

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13 - There’s not one way to start and grow your eCommerce business. And this week’s guest is a living proof. 

In today’s episode, Kevin Urrutia from Chester Travels reveals how he built and grew his business from 0 to $1.5mln in 2 years combining all the benefits of Amazon FBA with the advantage of also having his own eCommerce platform. 

On top of that, Kevin shares a handful of expert tips on discovering your perfect audience as an eCommerce business, the importance of giving your customer the content they’re looking for, navigating the pandemic as a travel brand, and using one simple yet highly effective email marketing trick that always gets Chester Travels tons of engagement. 

Podcast show notes available here: https://flowium.co/episode13

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12 - When it comes to email marketing for eCommerce, there is one strategy that never fails – segmentation. Marketers who use segmented campaigns see as much as a 760% increase in revenue.

But segmenting your list is easier said than done, especially if you’re just starting out.

In this podcast, Vira and Alissa cover some of the basics of segmentation and share actionable tips on how to use it to boost your sales through email. 

Podcast show notes available here: https://flowium.co/episode12

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11 - This holiday season will be unprecedented. 

2020’s holiday season presents businesses with a tremendous opportunity. Impacted by the Covid-19 pandemic, more people than ever will be shopping online to minimize social contact and of course, avoid the queues.

But how can you take advantage of this extraordinary time without ploughing money into ad spend or taking time away from other crucial aspects of your business?

Tune in for today’s episode, in which Alissa and Vira are talking about how to prepare for the busiest online holiday season ever. 

Podcast show notes available here: https://flowium.co/episode11

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10 - The average open rate for emails in eCommerce is 13.9%. That means you only have a 13.9% chance to turn your prospects into buyers through email. 

If those who open your email don’t find the message relevant or convincing, everything else won’t make much difference. 

That’s why strong copy is a crucial part of an effective email. And luckily, there are proven formulas you can use to write emails that sell. 

In this episode of Email Einstein, our hosts Alissa and Vira share the 5 best practices we use to create emails for our 7 and 8 figure clients at Flowium.

Podcast show notes available here: https://flowium.co/episode10

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9 - If you’re looking to sell your products through email marketing, you should know two things: first, an average office worker receives up to 120 emails a day, and second, Inbox Zero is considered one of the top productivity hacks.

That’s why today, to get your audience interested in your product, it takes more than a sequence of automated cookie-cutter emails. Today, your prospects and customers want to be part of your brand, part of your story. 

One of the best ways to connect with your audience and build trust is by launching an email newsletter. 

In this episode, our hosts, Alissa and Vira, share the best practices for an effective newsletter and explain how to use them to get the ROI your email marketing deserves. 

Podcast show notes available here: https://flowium.co/episode9

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8 - This time, we hosted a very special guest – the founder and email marketing Einstein of our company, Andriy Boychuk.

In this episode, Andriy tells us how he started Flowium and what it took to build the marketing agency that Flowium is today.

Podcast show notes available here: https://flowium.co/episode8

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7 - Welcome, or pre-purchase, emails are considered the most important series for eCommerce businesses.  

Why? 

Because they’re your chance to make a good first impression on your potential buyers, engage them from day one, and nudge them towards making a purchase.

In this episode, our hosts Alissa and Vira share their experience, explain what makes a good welcome email series and break down important pre-purchase emails proven to drive sales. 

Podcast show notes available here: https://flowium.co/episode7

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