12 - When it comes to email marketing for eCommerce, there is one strategy that never fails – segmentation. Marketers who use segmented campaigns see as much as a 760% increase in revenue.

But segmenting your list is easier said than done, especially if you’re just starting out.

In this podcast, Vira and Alissa cover some of the basics of segmentation and share actionable tips on how to use it to boost your sales through email. 

Podcast show notes available here: https://flowium.co/episode12

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11 - This holiday season will be unprecedented. 

2020’s holiday season presents businesses with a tremendous opportunity. Impacted by the Covid-19 pandemic, more people than ever will be shopping online to minimize social contact and of course, avoid the queues.

But how can you take advantage of this extraordinary time without ploughing money into ad spend or taking time away from other crucial aspects of your business?

Tune in for today’s episode, in which Alissa and Vira are talking about how to prepare for the busiest online holiday season ever. 

Podcast show notes available here: https://flowium.co/episode11

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10 - The average open rate for emails in eCommerce is 13.9%. That means you only have a 13.9% chance to turn your prospects into buyers through email. 

If those who open your email don’t find the message relevant or convincing, everything else won’t make much difference. 

That’s why strong copy is a crucial part of an effective email. And luckily, there are proven formulas you can use to write emails that sell. 

In this episode of Email Einstein, our hosts Alissa and Vira share the 5 best practices we use to create emails for our 7 and 8 figure clients at Flowium.

Podcast show notes available here: https://flowium.co/episode10

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9 - If you’re looking to sell your products through email marketing, you should know two things: first, an average office worker receives up to 120 emails a day, and second, Inbox Zero is considered one of the top productivity hacks.

That’s why today, to get your audience interested in your product, it takes more than a sequence of automated cookie-cutter emails. Today, your prospects and customers want to be part of your brand, part of your story. 

One of the best ways to connect with your audience and build trust is by launching an email newsletter. 

In this episode, our hosts, Alissa and Vira, share the best practices for an effective newsletter and explain how to use them to get the ROI your email marketing deserves. 

Podcast show notes available here: https://flowium.co/episode9

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8 - This time, we hosted a very special guest – the founder and email marketing Einstein of our company, Andriy Boychuk.

In this episode, Andriy tells us how he started Flowium and what it took to build the marketing agency that Flowium is today.

Podcast show notes available here: https://flowium.co/episode8

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7 - Welcome, or pre-purchase, emails are considered the most important series for eCommerce businesses.  

Why? 

Because they’re your chance to make a good first impression on your potential buyers, engage them from day one, and nudge them towards making a purchase.

In this episode, our hosts Alissa and Vira share their experience, explain what makes a good welcome email series and break down important pre-purchase emails proven to drive sales. 

Podcast show notes available here: https://flowium.co/episode7

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6 - Everyone knows – the money’s in the list. 

Having a viable email list is still the best way to nurture leads, bring customers back to your website, and market your products efficiently. 

But the question is, how do you build one? 

In this episode, our amazing hosts Alissa and Vira are sharing the 3 tried and true tactics to help you build a killer email list and increase your email marketing ROI.

Podcast show notes available here: https://flowium.co/episode6

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5 - In case you didn’t know, on average 75% (!!) of all online shoppers abandon their carts and never come back 😢

While often you can't do much to stop them, you have all the power to affect what happens after they abandon your cart.

In the episode, our hosts, Alissa and Vira, give away all their secrets and abandoned cart strategies they use for our clients at Flowium.

Podcast show notes available here: https://flowium.co/episode5

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4 - In this episode of Email Einstein, Alissa and Vira interview the one and only Stephen Gephard, co-owner of RSVLTS – an apparel brand that's transformed into a lifestyle.

Over the time of working together, Stephen has become more than just a client for us and we've truly fallen in love with the story behind their brand.

Podcast show notes available here: https://flowium.co/episode4

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3 - In this episode of Email Einstein, your hosts, Vira and Alissa, are sharing the most exciting trends in email marketing we’ve seen so far in 2020. We may be half way through 2020, but these trends are here to stay. 

Podcast show notes available here: https://flowium.co/episode3

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