Email Einstein Ingenious eCommerce Email Marketing by Flowium

36 - In this week’s episode, we cover the exact email automations (aka flows if you’re using Klaviyo) that you can set up to nurture your 1-time buyers into loyal customers.

Learn more here: http://flowium.co/episode36

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35 - “What gets measured, gets managed". There is no way to create a profitable email program without being able to measure the effectiveness of what you do. 

In this week’s episode, we are joined by Jon Palmer, a Product Marketing Manager at Klaviyo, who helps us figure out the best way to measure the success of email marketing and navigate Klaviyo’s newly released feature Benchmarks.

http://flowium.co/episode35

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34 - The money is in the list as the saying goes. But the truth is, the money is in a well segmented and thoroughly scrubbed list. In this week’s episode, our hosts Vira and Alissa talk about list cleaning – why it’s crucial to the success of your email marketing, its key principles, and the exact steps you should take to clean your list.

Tune in here: http://flowium.co/episode34

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33 - Loyalty programs are still one of the most powerful and effective ways to increase your customer lifetime value.

In this episode of Email Einstein, our hosts Vira and Alissa are joined by Tim Peckover, Senior Manager of Marketing & Community at Smile.io, the world’s largest loyalty platform, providing easy-to-use reward programs that help scaling eCommerce brands transform one-time sales into repeat, loyal customers.

http://flowium.co/episode33

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32 - One big mistake many eCommerce stores make is focusing too much on customer acquisition and not enough on customer retention. In this week’s episode, Vira and Alissa cover the 3 flows you can set up in Klaviyo to continue developing a relationship with your customer even after the first 90 days of their purchase.

Tune in here to learn what emails to send, when, and in what order to turn your customers into your loyal fans: http://flowium.co/episode32

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31 - Every new customer goes through a journey called a customer lifecycle. Your job is to anticipate different stages of your customer's journey and address them as organically as possible with appropriate emails.

In this week’s episode, our hosts Vira and Alissa cover how to use automations as natural touch points to lead your customer through their lifecycle resulting in more (and faster) sales for you. Tune in here: http://flowium.co/podcast31

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30 - Unsubscribes are a serious issue as they influence the way email service providers like Gmail, Yahoo, and Outlook see you as a sender. While a user finding themselves on your unsubscribe page may seem like a lost cause, you can change their mind with a well-implemented preference page. 

In today’s episode, Vira and Alissa walk you through what a preference page is, how to use it to reduce unsubscribes, and share examples of the most effective and memorable preference pages.

Tune in here: http://flowium.co/episode30

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29 - High bounce rates are a serious challenge standing in the way of your emails converting prospects into customers. One powerful way to minimize it is segmentation. In this episode, our hosts Vira and Alissa reveal the four golden segmentation rules that you can put into action today.  Tune in here: http://flowium.co/episode29

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28 - Coming up with consistently good content for your email campaigns isn't so easy. Event and holiday calendars are every marketer’s best tool when you run out of fresh ideas for campaigns. In this episode, we walk you through different holidays and events you can use for your campaigns in February and make your customers fall in love with you. Tune in here: https://flowium.co/episode28

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27 - Fun fact! A lot of the customers who bought from you during the holiday sales season, will never come back again… Unless, you put some effort into engaging them and nudging them to buy a second time. Tune in for today’s episode of Email Einstein to learn 4 simple ways to turn one-time holiday shoppers into repeat customers: http://flowium.co/episode27

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