32 - One big mistake many eCommerce stores make is focusing too much on customer acquisition and not enough on customer retention. In this week’s episode, Vira and Alissa cover the 3 flows you can set up in Klaviyo to continue developing a relationship with your customer even after the first 90 days of their purchase.

Tune in here to learn what emails to send, when, and in what order to turn your customers into your loyal fans: http://flowium.co/episode32

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31 - Every new customer goes through a journey called a customer lifecycle. Your job is to anticipate different stages of your customer's journey and address them as organically as possible with appropriate emails.

In this week’s episode, our hosts Vira and Alissa cover how to use automations as natural touch points to lead your customer through their lifecycle resulting in more (and faster) sales for you. Tune in here: http://flowium.co/podcast31

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30 - Unsubscribes are a serious issue as they influence the way email service providers like Gmail, Yahoo, and Outlook see you as a sender. While a user finding themselves on your unsubscribe page may seem like a lost cause, you can change their mind with a well-implemented preference page. 

In today’s episode, Vira and Alissa walk you through what a preference page is, how to use it to reduce unsubscribes, and share examples of the most effective and memorable preference pages.

Tune in here: http://flowium.co/episode30

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29 - High bounce rates are a serious challenge standing in the way of your emails converting prospects into customers. One powerful way to minimize it is segmentation. In this episode, our hosts Vira and Alissa reveal the four golden segmentation rules that you can put into action today.  Tune in here: http://flowium.co/episode29

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28 - Coming up with consistently good content for your email campaigns isn't so easy. Event and holiday calendars are every marketer’s best tool when you run out of fresh ideas for campaigns. In this episode, we walk you through different holidays and events you can use for your campaigns in February and make your customers fall in love with you. Tune in here: https://flowium.co/episode28

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27 - Fun fact! A lot of the customers who bought from you during the holiday sales season, will never come back again… Unless, you put some effort into engaging them and nudging them to buy a second time. Tune in for today’s episode of Email Einstein to learn 4 simple ways to turn one-time holiday shoppers into repeat customers: http://flowium.co/episode27

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26 - The end of last year was all about preparing a game plan for 2021. After the holidays, you feel recharged and ready to get things done. 

But before you dive into the execution of your strategy, it’s worth taking a look at this year’s trends – to stay relevant and to see how you can apply them in your marketing.

Tune in for today’s episode to learn about the top 4 trends that will shape eCommerce marketing this year: http://flowium.co/episode26

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25 - As an email marketing agency, we found ourselves in the unique position of helping clients to make decisions regarding their business practices and advising on where to go. In today's episode, we’ll be talking about the biggest lessons this turbulent year taught us: http://flowium.co/episode25

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24 - After spending a significant amount of money in the months of November and December, some shoppers get the blues after receiving their credit card bills in January. That’s why, January and February are often seen in the eCommerce industry as a time of sales slump. 

So how can you stay in touch with your audience and motivate them to come back? Tune in for today’s episode to find out: http://flowium.co/episode24

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23 - It wasn't too long ago that store owners were asking if they really needed a website. Today, the debate is around whether eCommerce brands need a mobile app if they already have a full functional webstore.

Tune in for today’s episode with Sina Mobasser, Founder and COO at Tapcart, to find out why having a mobile app is a prerequisite for a profitable online store in 2021: http://flowium.co/episode23

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