Email Geeks Show

By Sella Yoffe

A podcast featuring the leading email marketing and email deliverability experts and email geeks.

I am Sella Yoffe, an email deliverability consultant from Israel. I work with global email senders, st... more

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FAQs about Email Geeks Show:

How many episodes does Email Geeks Show have?

The podcast currently has 10 episodes available.

Email Geeks Show episodes:

October 07, 2024 Jay Schwedelson, Speaker, author, and digital pioneer
Jay Schwedelson is a speaker, author, and digital pioneer.
He is the founder of SubjectLine.com, Outcome Media, and Guru Media Hub.
Register for guru event
Jay Schwedelson is one of the top marketing experts in the U.S. His guiding philosophy centers on providing the latest, research-backed knowledge and best practices to marketers of all sizes and industries.
Jay is the Founder of SubjectLine.com, the leading free subject-line rating tool, ranked in the top 1% of all websites worldwide. Having led SubjectLine.com through the testing of more than 15 million subject lines, Jay uses his knowledge to guide organizations across multiple industries on how to implement impactful email marketing.
Jay is also the Founder of GURU Media Hub, which hosts the GURU conference, the world’s largest email marketing event, as well as other major marketing events that attract more than 50,000 attendees annually.
His podcast, “Do This, Not That!: For Marketers,” is among the most popular in the United States and has been ranked in the top 10 out of over 50,000 marketing podcasts in the entire country.
Through his agency, Outcome Media, his team executes over 40,000 marketing campaigns annually for many of the world’s most iconic and successful brands. Jay has been named to Crain’s Top 100 Industry Leaders for 10 consecutive years and was inducted into the Hall of Fame at his alma mater, the University of Florida College of Journalism and Communications, in recognition of career excellence.
EmailGeeks.Show Season. 1 Episode: 9
Copywrite: DATAMEDIA | Sella Yoffe
Podcast Page: Email Geeks Show website
Episode Page: https://emailgeeks.show/jay-schwedelson
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opening music: https://uppbeat.io/t/reakt-music/deep-stone
License code: TPPQ0BDS5ZP1NWZL
...more
39min
September 04, 2024 Ryan Phelan, Managing partner @ RPEOrigin email marketing agency
Ryan Phelan, Managing partner @ RPEOrigin email marketing agency
click here for the Episode page, video clips, and show notes
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With over two decades of online and email marketing experience, Ryan Phelan has focused on driving successful strategies for high-growth SaaS software and online companies and advancing winning digital strategies.
In working for companies like Adestra, Acxiom, Responsys, Sears & Kmart, BlueHornet, and infoUSA, Ryan’s experience and history in the industry is unequaled. He works closely with RPE Origin’s client partners to identify their needs and develop a customized approach to achieve their goals with email marketing and related services.
Ryan was awarded our industry’s top honor of the 2023 Thought Leader of the Year award from the ANA-EEC in recognition of his lifetime achievement and leadership in the email marketing space and is recognized as one of the top global thought leaders in email marketing.
EmailGeeks.Show Season. 1 Episode: 8
Copywrite: DATAMEDIA | Sella Yoffe
Podcast Page: Email Geeks Show website
Episode Page: https://emailgeeks.show/ryan-phelan
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opening music: https://uppbeat.io/t/reakt-music/deep-stone
License code: TPPQ0BDS5ZP1NWZL
...more
35min
August 05, 2024 Lauren Meyer, CMO @ SocketLabs, and the creator of the newsletter Send-It-Right
Lauren Meyer, CMO @ SocketLabs, and the creator of the newsletter Send-It-Right
click here for the Episode page, video clips, and show notes
Stay updated with Lauren's wonderful newsletter by signing up on her website: Lauren's website
EmailGeeks.Show Season. 1 Episode: 7
Copywrite: DATAMEDIA | Sella Yoffe
Podcast Page: Email Geeks Show website
Episode Page: https://emailgeeks.show/lauren-meyer/
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opening music: https://uppbeat.io/t/reakt-music/deep-stone
License code: TPPQ0BDS5ZP1NWZL
...more
48min
July 02, 2024 Chris Marriot, Founder @ Email Connect | navigating the ESPs and CDPs vendor selection process
Timestamped Chapters:
[00:00] Introduction: Importance of choosing the right email service provider
[01:03] Introducing Chris Marriott, founder of Email Connect
[02:35] Speaker 2's experience in the advertising industry
[03:55] Working with email agencies and Digital Impact
[05:46] Speaker 2's involvement with the Relevancy Group
[07:27] Challenges in choosing the right marketing technology platform
[08:50] Lack of a go-to list of ESPs and evaluating vendors through RFPs
[10:04] The rise of "cheap and cheerful" email platforms
[11:24] Importance of choosing the right platform based on features
[12:14] Considerations for migration and integration capabilities
[13:32] Defining the modern ESP and the convergence with CDPs
[15:28] Brands looking for alternatives to aging platforms
[16:53] The importance of trusted advisors in vendor selection
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https://uppbeat.io/t/reakt-music/deep-stone
License code: TPPQ0BDS5ZP1NWZL
...more
48min
June 05, 2024 Matthew Vernhout, Principal Email Advisor, Email Industries | Communications Chair @ BIMIGroup.org
Matthew Vernhout (@emailkarma) is the Principal Email Advisor with Email Industries, where he offers guidance, advice and consulting to clients. With a deep commitment to combating email-related challenges, Matthew holds the role of Secretary at the Coalition Against Unsolicited Commercial Email (CAUCE.org).

In addition to his leadership roles, Matthew holds influential positions as the Communications Chair at the AuthIndicators Working Group (BIMIGroup.org) and the Training Vice Chair of the Messaging, Malware, Mobile Anti-Abuse Working Group (M3AAWG). He also serves as Chairperson Emeritus at the ANA's Email Experience Council and as a Board member for the Video Games Ethics Trust and Safety group (VGETS), showcasing his broad industry involvement.

Matthew is the visionary founder of the Canadian Email Summit (emailsummit.ca), co-founder of Privacy Summit North (privacysummitnorth.ca) and the EmailDojo (emaildojo.io). Recognized as the 2019 EEC Thought Leader of the Year, he holds the distinction of being a Certified International Privacy Professional (Canada) (CIPP/C), underscoring his expertise in privacy matters.

As a sought-after speaker, Matthew frequently addresses audiences at global email marketing and technology conferences, sharing his invaluable insights on industry trends and developments. His celebrated blog, EmailKarma.net, serves as a platform for thought leadership and expert commentary.

Social Media: https://ekma.co/m/EmailKarma

Chapters

00:00 Introduction and Importance of Domain Reputation

06:41 Matthew's Background and Journey into Email

12:13 Deliverability Confusion and Email Sender Knowledge

18:14 Roles of Email Platforms and Technology Providers

23:11 Yahoo and Google's Authentication Enforcement Announcement

27:41 BIMI and the Benefits of Brand Indicators

30:51 Unsubscription Tools and Header Changes Implementation

33:34 Subscription Centers and AI Consultants in Deliverability

35:44 The Potential of AI in Email Delivery

37:48 Speaker 2's Experience and Knowledge in Email Marketing

40:13 Understanding Data and Privacy in Deliverability

41:45 Speaker 2's Online Handles and Upcoming Events

music: https://uppbeat.io/t/reakt-music/deep-stone
License code: TPPQ0BDS5ZP1NWZL

...more
44min
May 01, 2024 Jakub Olexa, Founder & CEO at Mailkit & Omnivery, M3AAWG Guides Committee Vice-chair, M3AAWG Champions Committee Co-Chair
Podcast page: watch videos from the podcast, transcript, and summary.
...more
1h 2min
April 01, 2024 Jeanne Jennings, General Manager of Only Influencers, the original community of email industry professionals
Full Episode Page, Video, summary, transcript, and more show notes

Main Topics
Future Outlook for Email Marketing

Addresses concerns about the future relevance of email amidst technological advancements. Explores factors such as privacy regulations, disillusionment with social media platforms, and ownership of subscriber relationships favoring email marketing’s longevity. Draws parallels between historical predictions about email’s decline and its continued resilience over time.

Role of Email Innovation World in advancing email marketing strategies

The conference focuses on providing advanced insights for successful email programs rather than covering basic concepts. It offers opportunities for experienced professionals to learn how to elevate their programs to the next level. The event aims to set itself apart by focusing on innovation within the field.

Only Influencers email community and its role in the email marketing industry

Only Influencers is a community for email industry professionals to network, discuss email-related topics, and share knowledge. The community provides resources such as newsletters, blogs, webinars, and special reports to benefit both members and non-members. It aims to promote collaboration and support within the industry.

Importance of understanding email marketing metrics

The OI Metrics project was launched as a resource for understanding email marketing metrics. A recent quiz revealed a need for better comprehension of these metrics among industry professionals. Understanding these numbers can significantly improve one’s ability to manage an email program effectively.

Revenue per Email Metric

Revenue per email (RPE) is favored over open rate or click-through rate as it directly impacts business bottom lines. RPE serves as a clear KPI for determining which emails drive more revenue per sent mail. Open and click-through rates are diagnostic metrics useful for improving RPE but should not be used as primary KPIs.

Understanding Email Metrics and Calculation

Emphasizes the significance of accurately calculating metrics like open rates and click-through rates. Highlights common misconceptions about unique opens, total opens, and their implications on interpreting metrics. Discusses how Apple MPP impacts traditional email metrics like open rates and CTOR.

Importance of Click Reach and Unique Clickers

Click Reach measures unique clickers across multiple email sends, providing insights for multi-effort series. Identifying the growth in new clickers helps in evaluating the effectiveness of email campaigns. Lack of new clickers may indicate the need to modify or eliminate certain email efforts.

Email List Growth

New names on the email list perform better than long-term subscribers, leading to higher open rates, click rates, and conversions. Moving the email sign-up from the footer to above the fold resulted in a 46% increase in email list growth. Placing the call-to-action above the fold is crucial for growing an email list.

A/B Split Testing

It’s important to AB split test even if you’re sure that a change will improve performance, as it ensures audience agreement. AB testing is done differently in each email platform. The functionality for AB split testing built into ESP software is often ineffective and can lead in the wrong direction.

Open Reach and Click Reach Metrics

Analyzing open reach and click reach metrics collectively provides insights into multi-effort series performance rather than individual emails alone.

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39min
March 01, 2024 Dela Quist, Agency Founder, Email Marketing/Messaging Technology Expert, Speaker & Board Advisor
Dela Quist, Agency Founder, Email Marketing/Messaging Technology Expert, Speaker & Board Advisor

While everyone else is zigging, Dela is zagging in his own unique way.

With his famous hashtag: #DBS, Dela will make you wonder, is it stupid or is it smart?

Dela will share an incredible case study on audience management in the podcast. We also discuss the famous debate: One question is whether (or not) to delete unengaged subscribers (most will say yes). The surprising role of headlines, reach, and frequency will also be discussed, and many other topics. Don't miss this episode!

Follow Dela on LinkedIn

See videos and more information on the episode page
...more
1h 33min
January 29, 2024 Chad S. White Head of Research, Oracle Digital Experience Agency, and the author of the best-selling book: "Email Marketing Rules"
Chad S. White is the head of Research at Oracle Digital Experience Agency.
Author of the 4th edition of the best-selling book: “Email Marketing Rules.”
Chad S. White is the author of four editions of “Email Marketing Rules” and nearly 4,000 posts and articles about email and digital marketing. Over the past 17 years, he has served as the lead email marketing researcher at four of the world’s largest email service providers—Oracle, Salesforce, ExactTarget, and Responsys—as well as at Litmus and the Direct Marketing Association.
Chad is currently the Head of Research at Oracle Digital Experience Agency, a global full-service marketing and communications agency within Oracle.
A former journalist at Condé Nast and Dow Jones & Co., he has been featured in over 100 publications, including The New York Times, The Wall Street Journal, and Advertising Age. Recognized as the No. 1 email marketing expert on Twitter, Chad is the ANA’s 2018 Email Marketer Thought Leader of the Year.
Connect with Chad or follow his work via his blog emailmarketingruls.com
podcast page
...more
1h 20min
December 06, 2023 promo episode - a new podcast is coming soon!
A snippet of what is coming:
Chad S. White, Head of Research, Oracle Marketing Consulting. The author of 4th edition of the book: “Email Marketing Rules.”
Jeanne Jennings, CEO, Only Influencers Founder and Chief Strategist for Email Optimization Shop.
Dela Quist, Co-founder & advisor, Alchemy Worx.

Al Iverson, email deliverability expert blogger @ spamresource.com

Jay Schwedelson, founder of SubjectLine.com, the leading free subject-line rating tool ranked in the top 1% of all websites worldwide.

Jakub Olexa, Founder & CEO at Mailkit & Omnivery, M3AAWG Guides Committee Vice-chair, M3AAWG Champions Committee Co-Chair

Chris Marriott President & Founder, Email Connect LLC We help top brands connect with the right ESPs and CDPs.

Ryan Phelan Managing Partner RPE Origin A Person-Focused Modern Email Agency.

Adrian Williams email deliverability expert, Founder, and CEO, Email Angles.

Dr. Matthew Dunn Founder/CEO, Campaign Genius | Real-Time Email Content.

Guy Hanson, VP Customer Engagement, Validity. Validity is the most trusted name in customer data quality and email deliverability.

Dmitry Kudrenko Founder @ Stripo Email Marketing Expert eCommerce and Online B2C Marketing Automation Strategist.
...more
25min

FAQs about Email Geeks Show:

How many episodes does Email Geeks Show have?

The podcast currently has 10 episodes available.