Email Geeks Show

Welcome to episode 12 of emailgeeks.show, the podcast where email enthusiasts from around the world share insights on email marketing, deliverability, and strategies. Hosted by Sella Yoffe, an email deliverability consultant, this episode features Jakub Oleksa, founder and CEO of MailKit and Omnivery. Together, they delve into the fascinating world of non-human interactions (NHI) in email marketing, a phenomenon reshaping how marketers understand opens and clicks.

Key Discussion Points:

Introduction to Non-Human Interactions (NHI) [00:02:30]

* Explanation of NHI and its impact on email marketing.

* Differentiating between bot interactions and NHI.

The Role of Apple Mail Privacy Protection (MPP) [00:10:45]

* How Apple MPP affects open rates.

* Discussion on the rise of non-humans opens due to Apple MPP.

Impact of NHI on Email Marketing Metrics [00:25:00]

* Challenges in accurately measuring open and click rates.

* The effect of NHI on conversion rates and list hygiene.

Strategies for Dealing with NHI [00:40:15]

* Importance of understanding and suppressing NHI.

* How marketers can adjust strategies to account for non-human interactions.

The Future of Email Engagement Metrics [00:55:30]

* Potential industry standards for engagement metrics.

* The role of mailbox providers in providing reliable engagement data.

Advanced Solutions for Detecting NHI [01:10:00]

* Introduction to Omivery\'s API for detecting non-human interactions.

* How ESPs and large senders can use advanced tools for better metrics.

Quotes:

- \"Non-human interactions are those interactions that appear to come from the recipient but are actually performed by automated systems.\" [00:05:15]

- \"Apple MPP is definitely a non-human interaction... it loads emails in the background, making everyone seem active.\" [00:12:30]

- \"You cannot do list hygiene based on fake opens and fake clicks. You need to focus on real human interactions.\" [00:50:45]

- \"The biggest value of open rates is when you\'re looking at open rates over time per destination.\" [00:46:30]

Stay tuned for more episodes of emailgeeks.show, where we continue to explore the latest trends and insights in the world of email marketing. Don\'t forget to subscribe and leave a review if you enjoyed this episode!

subscribe to our mailing list to get updates

EmailGeeks.Show Season. 1 Episode: 12

Copywrite: DATAMEDIA | Sella Yoffe

Podcast Page: Email Geeks Show website

Episode Page: https://emailgeeks.show/jakub-olexa-nhi-non-human-interactions/

---------------------

opening music: https://uppbeat.io/t/reakt-music/deep-stone

License code: TPPQ0BDS5ZP1NWZL

Introduction:

Welcome to Episode 11 of EmailGeeks.Show, the podcast where email geeks and professionals from around the globe share insights into email marketing, deliverability, and strategies. Hosted by Sella Yoffe, an email deliverability consultant, this episode features a conversation with Dmitry Kudrenko, founder and CEO of Stripo, an innovative email design platform.

Key Discussion Points:

- Email Design Challenges and Solutions (00:01:30):

Dmitry highlights the ongoing challenges in email design, particularly for accessibility and the constraints faced by Ukrainian users due to internet restrictions. He emphasizes the importance of text-based emails over image-only emails for better deliverability and user experience.

- Introduction to Stripo (00:04:00):

Dmitry introduces Stripo, a SaaS platform designed to simplify email creation with beautiful designs, requiring no technical skills. Stripo offers integration with major email systems like Gmail, Outlook, and MailChimp.

- Journey into Email Marketing (00:06:00):

Dmitry shares his personal journey from a mathematical background to becoming an entrepreneur in the email marketing industry, highlighting the transition from programming to understanding marketing needs.

- The Rise of Stripo (00:10:00):

Dmitry discusses the evolution of Stripo from a module within their marketing automation system to a standalone product, focusing solely on email creation and design.

- Email Editor Integration (00:18:00):

Stripo\'s capability to integrate with over 1,000 systems is discussed, emphasizing the ease of migration and consistency for users switching platforms.

- Future of Email Design (00:30:00):

Dmitry talks about the shift from email templates to module-based design, enabling marketers to focus on content rather than technical aspects.

- AMP for Email (00:35:00):

Dmitry explains the benefits of AMP for email, providing dynamic content and real-time updates within email an enhancing user interaction.

- International Email Design (00:50:00):

The challenges and solutions for creating multi-language emails are explored, including integrations with translation services.

- AI in Email Marketing (01:05:00):

Dmitry shares insights on how AI can transform email marketing by optimizing customer journeys and enhancing personalization.

Notable Quotes:

- \"Email marketing is not about one-time campaigns; it\'s about lifetime relationships.\" (01:10:00)

- \"AI must be in the core of your system working with the customer. It\'s why ESP became CDP.\" (01:13:00)

- \"We need to care about the customer, not about emails.\" (01:14:00)

EmailGeeks.Show Season. 1 Episode: 11

Copywrite: DATAMEDIA | Sella Yoffe

Podcast Page: Email Geeks Show website

Episode Page: https://emailgeeks.show/dmitry-kudrenko/

---------------------

opening music: https://uppbeat.io/t/reakt-music/deep-stone

License code: TPPQ0BDS5ZP1NWZL

Introduction:

Welcome back to another insightful episode of EmailGeeks.Show, the podcast that brings together email marketing experts from around the globe.

I\'m thrilled to host the legendary Joe Pulizzi, the \"godfather of content marketing,\" in this episode.

Joe is an entrepreneur, marketer, best-selling author, podcaster, and speaker and has influenced my journey as a content creator.

Joe shares his insights into content creation and strategies for standing out in a crowded digital landscape.

Key Discussion Points:

1. Breaking Through the Noise (00:00:01)

Joe discusses the importance of finding a unique area of differentiation to stand out amidst the content clutter.

Emphasizes the need to understand your target audience and leverage your unique skills and knowledge.

2. Joe\'s Journey (00:01:30)

Joe shares his background in the publishing industry and the evolution of content marketing from custom media to a strategic marketing approach.

3. Content Creator vs. Content Entrepreneur (00:06:45)

Differentiates between content creators and content entrepreneurs, highlighting the importance of a \"content tilt\" for differentiation.

4. Building an Audience (00:12:30)

Joe advises focusing on one platform and being consistent in building a loyal audience over time, likening content creation to a marathon rather than a sprint.

5. Niche Focus (00:17:00)

Discusses the benefits of targeting a niche audience to become a leading informational expert in that area.

6. Email First Approach (00:23:45)

Joe explains the importance of not building content solely on rented platforms like social media. He emphasizes the value of controlling distribution through email.

7. Newsletters Referral Programs for (00:30:00)

Insights into successful referral programs used by newsletters like Morning Brew and The Hustle, and how they drive subscriber growth.

8. Content Marketing\'s Role in Email (00:36:15)

Joe discusses how content marketing can enhance email programs by providing value beyond sales pitches.

9. Partnerships and Joint Ventures (00:43:00)

Encourages collaborations between non-competing companies to share content creation efforts and reach wider audiences.

10. Rising Above the Content Clutter (00:50:30)

Offers tips for content creators to differentiate themselves and maintain a long-term commitment to their audience.

Notable Quotes:

\"You have to figure out your sweet spot and differentiate in a way that most creators don\'t think about.\" (00:00:45)

\"Think of your email newsletter as a product, just like any other product you create.\" (00:36:45)

\"If you\'re thinking short-term, don\'t do content marketing. This is a marathon, not a sprint.\" (00:14:15)

Conclusion:

Joe Pulizzi provides valuable insights into the world of content marketing and email strategy. His emphasis on differentiation, audience focus, and long-term commitment provides a roadmap for aspiring content entrepreneurs.

Follow Joe Pulizzi:

- Subscribe to The Tilt newsletter at thetilt.com

- Follow Joe on social media: @JoePulizzi

- Explore Joe\'s books and content at joepulizzi.com

EmailGeeks.Show Season. 1 Episode: 10

Copywrite: DATAMEDIA | Sella Yoffe

Podcast Page: Email Geeks Show website

Episode Page: https://emailgeeks.show/joe-pulizzi/

---------------------

opening music: https://uppbeat.io/t/reakt-music/deep-stone

License code: TPPQ0BDS5ZP1NWZL

Jay Schwedelson is a speaker, author, and digital pioneer.

He is the founder of SubjectLine.com, Outcome Media, and Guru Media Hub.

Register for guru event

Jay Schwedelson is one of the top marketing experts in the U.S. His guiding philosophy centers on providing the latest, research-backed knowledge and best practices to marketers of all sizes and industries.

Jay is the Founder of SubjectLine.com, the leading free subject-line rating tool, ranked in the top 1% of all websites worldwide. Having led SubjectLine.com through the testing of more than 15 million subject lines, Jay uses his knowledge to guide organizations across multiple industries on how to implement impactful email marketing.

Jay is also the Founder of GURU Media Hub, which hosts the GURU conference, the world’s largest email marketing event, as well as other major marketing events that attract more than 50,000 attendees annually.

His podcast, “Do This, Not That!: For Marketers,” is among the most popular in the United States and has been ranked in the top 10 out of over 50,000 marketing podcasts in the entire country.

Through his agency, Outcome Media, his team executes over 40,000 marketing campaigns annually for many of the world’s most iconic and successful brands. Jay has been named to Crain’s Top 100 Industry Leaders for 10 consecutive years and was inducted into the Hall of Fame at his alma mater, the University of Florida College of Journalism and Communications, in recognition of career excellence.

EmailGeeks.Show Season. 1 Episode: 9

Copywrite: DATAMEDIA | Sella Yoffe

Podcast Page: Email Geeks Show website

Episode Page: https://emailgeeks.show/jay-schwedelson

---------------------

opening music: https://uppbeat.io/t/reakt-music/deep-stone

License code: TPPQ0BDS5ZP1NWZL

Ryan Phelan, Managing partner @ RPEOrigin email marketing agency

click here for the Episode page, video clips, and show notes

----

With over two decades of online and email marketing experience, Ryan Phelan has focused on driving successful strategies for high-growth SaaS software and online companies and advancing winning digital strategies.

In working for companies like Adestra, Acxiom, Responsys, Sears & Kmart, BlueHornet, and infoUSA, Ryan’s experience and history in the industry is unequaled. He works closely with RPE Origin’s client partners to identify their needs and develop a customized approach to achieve their goals with email marketing and related services.

Ryan was awarded our industry’s top honor of the 2023 Thought Leader of the Year award from the ANA-EEC in recognition of his lifetime achievement and leadership in the email marketing space and is recognized as one of the top global thought leaders in email marketing.

EmailGeeks.Show Season. 1 Episode: 8

Copywrite: DATAMEDIA | Sella Yoffe

Podcast Page: Email Geeks Show website

Episode Page: https://emailgeeks.show/ryan-phelan

---------------------

opening music: https://uppbeat.io/t/reakt-music/deep-stone

License code: TPPQ0BDS5ZP1NWZL

Lauren Meyer, CMO @ SocketLabs, and the creator of the newsletter Send-It-Right

click here for the Episode page, video clips, and show notes

Stay updated with Lauren\'s wonderful newsletter by signing up on her website: Lauren\'s website

EmailGeeks.Show Season. 1 Episode: 7

Copywrite: DATAMEDIA | Sella Yoffe

Podcast Page: Email Geeks Show website

Episode Page: https://emailgeeks.show/lauren-meyer/

---------------------

opening music: https://uppbeat.io/t/reakt-music/deep-stone

License code: TPPQ0BDS5ZP1NWZL

Chris Marriott delves into the challenges brands face in selecting the right email marketing vendor, emphasizing the importance of understanding specific needs and complexities in choosing the right platform.

We discuss the process of email platform migration, highlighting the need for guidance and considerations involved in ESP migration. The speakers also touch on the importance of marketing automation and multichannel capabilities in modern ESPs and the challenges organizations face in finding the right email platform. Integration partners are emphasized for ecommerce businesses selecting an ESP, with advice on negotiating transparent pricing and avoiding complex structures. The discussion also covers the integration of CDPs within ESPs, the evolving landscape of ESPs and CDPs, and insights on navigating the ESP selection process.

Interview with Matthew Vernhout (@emailkarma), the Principal Email Advisor with Email Industries, where he offers guidance, advice and consulting to clients. With a deep commitment to combating email-related challenges, Matthew holds the role of Secretary at the Coalition Against Unsolicited Commercial Email (CAUCE.org).

In addition to his leadership roles, Matthew holds influential positions as the Communications Chair at the AuthIndicators Working Group (BIMIGroup.org) and the Training Vice Chair of the Messaging, Malware, Mobile Anti-Abuse Working Group (M3AAWG). He also serves as Chairperson Emeritus at the ANA\'s Email Experience Council and as a Board member for the Video Games Ethics Trust and Safety group (VGETS), showcasing his broad industry involvement.

an interview with Jakub Olexa, Founder & CEO at Mailkit & Omnivery

M3AAWG Guides Committee Vice-chair, M3AAWG Champions Committee Co-Chair

----

00:00 - Introduction and discussion on the importance of reputation in email deliverability and the uniqueness of marketing automation platforms.

01:35 - The evolution of social networks and the early days of the guest\'s business.

05:21 - The development and features of the marketing automation platform, MailKit.

07:25 - The importance of personalized content and the challenges of email blasting.

09:30 - Different types of marketing automation platforms and their target audiences.

11:26 - The importance of reputation in email deliverability and the factors that affect it.

13:43 - The guest\'s company\'s approach to email deliverability and privacy.

16:08 - The importance of quality content over volume in email marketing.

17:39 - The process of manual approval for campaigns and the importance of avoiding mistakes.

19:34 - Common mistakes in email campaigns and the need for proper communication with customers.

22:10 - The importance of domain reputation and the complexities of email authentication.

26:19 - The importance of long-term strategy and understanding the functionality of email platforms.

30:09 - The focus on conversions rather than open rates in email marketing.

31:35 - The importance of properly cleaning email lists for better deliverability.

32:25 - The challenges of measuring deliverability and engagement in email marketing.

34:08 - The calculation and significance of the engagement score in email marketing.

38:55 - The detection of non-human interactions and the limitations of black box solutions.

42:36 - The future of email authentication and the ongoing efforts to improve standards.

45:36 - The challenges of DKIM replay and the importance of using your own domain.

48:31 - The ease and cost-effectiveness of setting up email authentication.

53:10 - The need for better communication and processes in email authentication.

55:34 - The importance of deploying DMARC and analyzing reports for better deliverability.

57:27 - The evolving nature of the email industry and the need for marketers to adapt.

58:53 - The limitations of email as a communication channel and the importance of analyzing logs.

60:08 - The value of addressing remote bounces and the timeliness of email delivery.

60:53 - Closing remarks and the extensive knowledge on deliverability.

Jeanne Jennings is the General Manager of Only Influencers, the original community of email industry professionals.

Jeanne is also the Chair of Email Innovations world, and the Founder and CEO, Email Optimization Shop.