Artists Soar

Email List - Everything You Need To Know with Guest Host Katrina Berg


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Jules, Rachel, and Stephanie chat with Katrina Berg about email lists:

why you need an email list

  • benefits of having an email list

  • what to put in your emails

  • how to start your list

    If you have a question you'd like us to discuss feel free to  email us at [email protected]

    Key Talking Points
    • Ideas for your newsletters:
    • Communicate what pieces will be available and for what price before the show.
  • Teach them about the process
  • Share your why and who you are
  • Segment the email list by things like: Collectors, Podcast, Classes etc. 
  • Benefits
    • Developing a relationship that may result in sales
  • Gain repeat customers
  • Frequency
    • Goal is to show up at least 1x per month or 1x per week.
  • What to include in the emails
    • Only 3 topics
  • As many links back to your website as possible (and test the links)
  • Keep it personal
  • Invite them to respond.
  • How to grow your email list
    • Find emails from past buyers and ask people to be added to your list
  • Giveaway to collect email addresses (and serve the ones that stay)
  • On your website:
    • Add to announcement bar
  • Add to the product page
  • Add to your blog page etc.
  • Actionable Items

    decide your priorities (you might have to give up something to focus on your email list) - my priorities are my collectors, email list & podcast

  • sign up for 3 artist emails

  • go through past sales, emails, and repeat collectors, & get your list set up

  • make a timing goal (once a week, month, quarterly etc.) - put it in your calendar

  • have an ongoing list of topics you want to cover (events, process, why, materials, etc.)

  • promote your email list each week (social, in person, on yr website, in person, etc.)

    We'd love to hear how you gain people on your email list, email us at [email protected] 

    Rise with us! On Artists Soar!

    For More Information and Fabulous Resources:
    • Check out katrinaberg.com

     

  • Join Katrina's Email List to See How It is Done!: https://katrinaberg.com/pages/email-list

  • Katrina's mini-course on email list marketing: https://katrinaberg.com/collections/mini-courses-art-biz-help-for-artists-creatives/products/mini-course-email-list-marketing 
  • And of course!  Check out Katrina's amazing Podcast, CANDYcolored studio podcast: https://katrinaberg.com/pages/podcast 

    Our Websites and Shops

    Are you an avid reader?  Then sign up for Rachel's newsletter here: https://bubblybibbly.com/

    Love illustrations and bright colors?  Then sign up for Jule's newsletter here: https://www.juliemstudios.com/

    Want to learn how to paint, or be part of a growing and active community? Or just love painting? Then sign up for Stephanie's newsletter here: https://www.stephanieweaverartist.com/artist-newsletter

    Got a Listener Question? 

    Email us at: [email protected]

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