How do you emotionally connect the customer to what you're selling? It all starts with creating a story that gives them a 💡 moment.

There's a faster way to winning quality clients that doesn't involve advertising. The secret lies in connecting via stories.

Are you trying to educate or inspire? Evans spills the beans on which kind of stories work best for each context.

These episodes are short and punchy where I ask 1 simple question to 8 compelling business storytellers.

Storytelling Secrets. How it all began!