This was a great discussion with Scott Cohen from Inbox Army about the state of email marketing, the pitfalls businesses fall into, and where the channel is headed. Scott stresses that many brands are addicted to constant promotions—the “promotional drug”—but real success comes from balancing offers with automation, education, and customer experience.
Scott highlights the “big three” automation flows every brand should have in place: abandoned cart, welcome series, and post-purchase communications. He also emphasizes the importance of storytelling, brand values, and customer trust in a crowded marketplace.
We also discuss the future of email, where it will integrate more deeply with SMS, WhatsApp, push notifications, and direct mail. Despite competition from other channels, Scott believes email will remain the backbone of digital communication thanks to its low cost, flexibility, and role as a digital paper trail. And I agree!
1. Break Free from the “Promotional Drug” –
2. Automations Drive Real Results
3. Email Should Educate, Entertain, and Build Value
4. Email is Still Powerful (and Misunderstood)
5. The Future: Multi-Channel Ownership
6. If Email Vanished Tomorrow?
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