Today we're taking another look at e-mail marketing with industry veteran Andrew Kordek of iPost. Andrew geeks outs about e-mail challenges and trends including unique content, segmentation, and dealing with fragmentation for local franchisees.

Be sure to catch the Social Joey crew May 7 - 8 at Franchise Expo Nashville with MFV Expositions!

Thanks to Scorpion, and Suttle-Straus.