Most businesses fumble the bag after they get the lead. Perry and Emma break down why your email list is starving for attention—and exactly how to fix it.

Perry Belcher & Emma Rainville takes a no-BS dive into the art and science of nurturing leads the right way—starting with the crucial first seven days. Perry unpacks the psychology of buyer behavior, how to structure high-converting onboarding sequences, and why “just the tip” isn't just a bad joke—it’s a lethal email strategy. Emma keeps it tight with operational gems and tactical questions that pull out the real gold. Whether you’re sending five emails a day or still ghosting new signups, this episode lays out the entire roadmap from cold lead to die-hard customer.

We cover:

• Why 80% of your revenue comes in the first 7 days (0:55)
• The Why, How, What, Who buyer psychology framework (7:10)
• Soap opera emails and the magic of “open loops” (17:40)
• The gain-logic-fear funnel Perry uses across all offers (21:15)
• When to scare people, and when to make them laugh (24:20)
• How to keep old leads from going cold—and resurrect them (26:45)
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Timestamps:

• (0:00) Intro & Emma’s glam hour
• (0:55) First 7-day rule for converting leads
• (3:05) Why planning post-lead nurture is non-negotiable
• (6:15) The 3 buyer types: Why, How, What
• (10:42) Gout, car shopping, and ads that actually work
• (13:30) Email #1–3 breakdown: offer, identity, mission
• (17:40) Soap opera emails: Perry’s favorite dopamine trap
• (21:15) Gain, Logic, Fear: The funnel that sells anything
• (24:20) Cortisol marketing & the $5K asshole tax
• (26:45) Email list hygiene and the 7-day active rule

Grab the free companion tools inside the Tool Cage—email best practices, follow-up frameworks, and Perry’s favorite GPTs at https://trainwreckshow.com/companion-tools-optin/

Resources:

Website - https://trainwreckshow.com

Join the Driven Mastermind - https://drivenmastermind.com

Join the Ignite Mastermind - https://ignitemastermind.org

Workshops, GPTs, and Other Resources - https://trainwreckshow.com/companion-tools-optin/

Connect with Perry Belcher:

🌐 Website - https://ignitemastermind.org

👤 Facebook - https://www.facebook.com/ThePerryBelcher/

📷 Instagram - https://www.instagram.com/perry.belcher

▶️ YouTube - https://www.youtube.com/@perrybelcher

Connect with Emma Rainville:

🌐 Website - https://www.shockwavesolutionsllc.com

👤 Facebook - https://web.facebook.com/queenofops/