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Email Over Algorithms: Visibility, Safety & Voice with Sebastian Dziuk
Episode Summary
In this episode, Bernie speaks with Sebastian Dziuk—email strategist, speaker, and unapologetically queer entrepreneur—about why email still matters more than ever.
They unpack the risks of relying on social media platforms that can vanish your voice overnight, especially for LGBTQ+ creators.
From military storytelling to email nurture campaigns, Sebastian shares how email helps you show up, stay safe, and build absolute trust with your community—without begging an algorithm.
Timeline Highlights
[1:23] – Sebastian’s mission: helping speakers grow through email marketing
[3:09] – Why email is safer and more reliable than social media
[5:16] – Watching Facebook reach drop from 7,000 to nothing
[6:03] – Why educational email courses work better than newsletters
[8:32] – 45 signups just by changing the offer from “newsletter” to “email course”
[10:33] – Lead magnets: what works, what’s junk, and why it matters
[12:53] – The digital risks queer communities face that most people don’t see
[15:04] – What “safe space” really means online and in coworking
[17:17] – How to show up authentically without compromising safety
[18:39] – Why copying others won’t get you booked as a speaker
[21:30] – On resilience, identity, and showing up every day in a shifting world
[23:07] – Navigating the trans-military ban and building a community to survive it
[27:26] – Why slow growth is still growth—and why it’s worth it
Writing, Identity & Email: A Career Shaped by Service
Sebastian didn’t stumble into email through marketing fluff.
He learned to write under military pressure—crafting stories, capturing quotes, and managing public affairs for the US Army.
That same discipline fuels how the he speakers and business owners build trust with their audience, one inbox at a time.
Why Email Still Wins (Especially If You’re Queer or Marginalised)
Email isn’t just a tool—it’s a safe haven.
While social platforms change their rules and punish differences, email remains a direct line you control.
Sebastian explains how queer creators, in particular, are using email as a lifeline to stay visible without putting themselves at risk.
The Power of a Proper Email Course
Bernie and Sebastian explain why “join my newsletter” no longer cuts it—and how educational email courses create real value.
People want to hear from you when you show up with something genuinely helpful.
The numbers prove it: 45 signups from a small language change this year.
No ads. No tricks.
Visibility Without Performance
“Be yourself” sounds nice.
Until being yourself online becomes dangerous.
Sebastian lays out how to share what matters—without sacrificing your safety or mental health.
You don’t have to tell every story. You don’t have to relive the trauma. Start small. Share what feels safe. That’s enough.
Resilience Means Knowing When to Rest—and When to Show Up Anyway
Whether navigating a trans military ban or changing careers after ten years of service,
Sebastian reminds us that resilience isn’t about grinding.
It’s about adaptation, boundaries, and leaning into community when the world throws everything at you.
You can retreat, but you don’t have to disappear.
Links & Resources
* Grow Your Speaking Business - 5 Biggest Marketing Mistakes
* Sebastian’s website
* Register for European Coworking Day, May 2025
* 5 Biggest Mistakes Coworking Spaces Make
* Coworking Values Podcast on LinkedIn
* Join The Coworking Community Builder Cohort
* Join the 8k Members in the LinkedIn Coworking Group
* Connect with Bernie on LinkedIn
* Connect with Sebastian on LinkedIn
One more thing
Coworking brings communities together, helping people find and share their voices.Each episode of the Coworking Values Podcast explores the core values driving coworking: Accessibility, Community, Openness, Collaboration, and Sustainability.
These values aren’t just ideas—they shape the spaces where we gather, work, and grow.
We hope this resonates with you.If it does, please rate, follow, and share the podcast.Your support amplifies our reach, helping others discover how coworking can enrich lives, build careers, and strengthen communities.
Community is the key 🔑
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit coworkingvaluespodcast.substack.com
View all episodes
By Bernie J MitchellEpisode Summary
In this episode, Bernie speaks with Sebastian Dziuk—email strategist, speaker, and unapologetically queer entrepreneur—about why email still matters more than ever.
They unpack the risks of relying on social media platforms that can vanish your voice overnight, especially for LGBTQ+ creators.
From military storytelling to email nurture campaigns, Sebastian shares how email helps you show up, stay safe, and build absolute trust with your community—without begging an algorithm.
Timeline Highlights
[1:23] – Sebastian’s mission: helping speakers grow through email marketing
[3:09] – Why email is safer and more reliable than social media
[5:16] – Watching Facebook reach drop from 7,000 to nothing
[6:03] – Why educational email courses work better than newsletters
[8:32] – 45 signups just by changing the offer from “newsletter” to “email course”
[10:33] – Lead magnets: what works, what’s junk, and why it matters
[12:53] – The digital risks queer communities face that most people don’t see
[15:04] – What “safe space” really means online and in coworking
[17:17] – How to show up authentically without compromising safety
[18:39] – Why copying others won’t get you booked as a speaker
[21:30] – On resilience, identity, and showing up every day in a shifting world
[23:07] – Navigating the trans-military ban and building a community to survive it
[27:26] – Why slow growth is still growth—and why it’s worth it
Writing, Identity & Email: A Career Shaped by Service
Sebastian didn’t stumble into email through marketing fluff.
He learned to write under military pressure—crafting stories, capturing quotes, and managing public affairs for the US Army.
That same discipline fuels how the he speakers and business owners build trust with their audience, one inbox at a time.
Why Email Still Wins (Especially If You’re Queer or Marginalised)
Email isn’t just a tool—it’s a safe haven.
While social platforms change their rules and punish differences, email remains a direct line you control.
Sebastian explains how queer creators, in particular, are using email as a lifeline to stay visible without putting themselves at risk.
The Power of a Proper Email Course
Bernie and Sebastian explain why “join my newsletter” no longer cuts it—and how educational email courses create real value.
People want to hear from you when you show up with something genuinely helpful.
The numbers prove it: 45 signups from a small language change this year.
No ads. No tricks.
Visibility Without Performance
“Be yourself” sounds nice.
Until being yourself online becomes dangerous.
Sebastian lays out how to share what matters—without sacrificing your safety or mental health.
You don’t have to tell every story. You don’t have to relive the trauma. Start small. Share what feels safe. That’s enough.
Resilience Means Knowing When to Rest—and When to Show Up Anyway
Whether navigating a trans military ban or changing careers after ten years of service,
Sebastian reminds us that resilience isn’t about grinding.
It’s about adaptation, boundaries, and leaning into community when the world throws everything at you.
You can retreat, but you don’t have to disappear.
Links & Resources
* Grow Your Speaking Business - 5 Biggest Marketing Mistakes
* Sebastian’s website
* Register for European Coworking Day, May 2025
* 5 Biggest Mistakes Coworking Spaces Make
* Coworking Values Podcast on LinkedIn
* Join The Coworking Community Builder Cohort
* Join the 8k Members in the LinkedIn Coworking Group
* Connect with Bernie on LinkedIn
* Connect with Sebastian on LinkedIn
One more thing
Coworking brings communities together, helping people find and share their voices.Each episode of the Coworking Values Podcast explores the core values driving coworking: Accessibility, Community, Openness, Collaboration, and Sustainability.
These values aren’t just ideas—they shape the spaces where we gather, work, and grow.
We hope this resonates with you.If it does, please rate, follow, and share the podcast.Your support amplifies our reach, helping others discover how coworking can enrich lives, build careers, and strengthen communities.
Community is the key 🔑
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit coworkingvaluespodcast.substack.com