One of the most difficult things a company can do is attract a new customer. The product story they carefully craft is an intrinsic piece of their business, but what do you do once you have the story. How do you get and keep the customer. The best customers are often the most educated ones. This weeks episode is going to explore all three of these subjects. What are some unique ways brands attract new customers, how do they convert those customers to disciples and then how do they ensure the customer has the most information available to them all the time. We’ll talk about Freddie Johnson, Ambassador programs and avenues for Bourbon education.

Topics discussed:

Freddie Johnson
Makers Mark Ambassador Program
Stave and Thief
Whiskey University

“So Glad I Found You”
Music By The Passion HiFi
www.thepassionhifi.com

“Oh Lord”
Music By The Passion HiFi
www.thepassionhifi.com

In today’s episode I’ll talk about both the history and the future of minority representation within the Bourbon marketplace. First I’ll cover a brand that is forging a new path for minorities both within the Bourbon space as well as within the childhood community of the brands founders.

In the second half of the episode I’ll discuss a brand that is born out of rich tradition within the foundations of whiskey in the United States and the single driving force behind re-discovering a long forgotten family of whiskey royalty.

Topics/Brands Discussed:
Brough Brothers
Uncle Nearest
Fawn Weaver

"Grave Robbers With a Degree" - Andri from Pagefire
Licensed under CC BY-SA 3.0

https://soundcloud.com/nerdymetalhead202/grave-robbers-with-a-dregree?in=nerdymetalhead202/sets/nerdys-creative-common-free-to

“Pushing The Pianist Down the Stairs” - Andri from Pagefire
Licensed under CC BY-SA 3.0https://soundcloud.com/nerdymetalhead202/pushing-the-pianist-down-the-stairs-free-download?in=nerdymetalhead202/sets/nerdys-creative-common-free-to

“So Glad I Found You”
Music By The Passion HiFi
www.thepassionhifi.com

“Oh Lord”
Music By The Passion HiFi
www.thepassionhifi.com

The bourbon world is filled with stories of Second Acts. Second Acts are often confused with redemption stories or second chances. Nothing could be further from the truth. Second Acts are all about a person or brand taking control of their narrative and writing their own future. Sometimes that future looks very different from their past.

Topics discussed:Angels Envy - Lincoln Henderson

Old Rip Van Winkle - Julian Van Winkle III

Consultant - Marianne Eaves

"Grave Robbers With a Degree" - Andri from Pagefire
Licensed under CC BY-SA 3.0
https://soundcloud.com/nerdymetalhead202/grave-robbers-with-a-dregree?in=nerdymetalhead202/sets/nerdys-creative-common-free-to

“Pushing The Pianist Down the Stairs” - Andri from Pagefire
Licensed under CC BY-SA 3.0

https://soundcloud.com/nerdymetalhead202/pushing-the-pianist-down-the-stairs-free-download?in=nerdymetalhead202/sets/nerdys-creative-common-free-to

“So Glad I Found You”

Music By The Passion HiFi

www.thepassionhifi.com

“Oh Lord”

Music By The Passion HiFi

www.thepassionhifi.com

If Episode 000 is the Who of the project this episode is the Why of it.

Why are product stories interesting to me?

Why is storytelling intrinsic to humanity?

"Grave Robbers With a Degree" - Andri from Pagefire
Licensed under CC BY-SA 3.0
https://soundcloud.com/nerdymetalhead202/grave-robbers-with-a-dregree?in=nerdymetalhead202/sets/nerdys-creative-common-free-to

“Pushing The Pianist Down the Stairs” - Andri from Pagefire
Licensed under CC BY-SA 3.0

https://soundcloud.com/nerdymetalhead202/pushing-the-pianist-down-the-stairs-free-download?in=nerdymetalhead202/sets/nerdys-creative-common-free-to

“So Glad I Found You”

Music By The Passion HiFi

www.thepassionhifi.com

“Oh Lord”

Music By The Passion HiFi

www.thepassionhifi.com

It's a weird thing to believe the world is interested in hearing what you have to say. It's even weirder to actually sit in a room alone talking into a microphone thinking people will see you as an authority.

Audio Attributions

"Grave Robbers With a Degree" - Andri from Pagefire
Licensed under CC BY-SA 3.0
https://soundcloud.com/nerdymetalhead202/grave-robbers-with-a-dregree?in=nerdymetalhead202/sets/nerdys-creative-common-free-to

“Pushing The Pianist Down the Stairs” - Andri from Pagefire
Licensed under CC BY-SA 3.0

https://soundcloud.com/nerdymetalhead202/pushing-the-pianist-down-the-stairs-free-download?in=nerdymetalhead202/sets/nerdys-creative-common-free-to

“So Glad I Found You”

Music By The Passion HiFi

www.thepassionhifi.com

“Oh Lord”

Music By The Passion HiFi

www.thepassionhifi.com