Welcome to Embers and Wind!
Guest Tara Gooch shares “The medium sized businesses, well it’s kind of like being, it’s kind of like being in a sense middle class. Right? You have a high class of people that, you know, maybe in that 1% bracket, and then you have medium, you know, income people and then you have lower income level people. And we can all agree, in this economy, it is kind of dangerous to be middle class. A lot of times, they didn’t realize how important it (branding) was whereas larger companies did and already had branding and all of these services kind of baked in, and medium sized businesses didn’t. And they were struggling, and they didn’t know why. And a big part of that is because they lacked presence on social media platforms. And then, watching that business group whose, you know, leaders in that organization, go from not having a business, a really just kind of throwing up spaghetti at the wall approach to social media to having, you know, well developed presence, good personal branding on LinkedIn took their business off and skyrocketed it.”
In this episode, Tara talks about how her education prepared her to focus on helping executives and entrepreneurs build personal brands on Linked by building her confidence and leverage. She shares that she was the first person in her family to earn a college degree. She laughs in confiding that her bachelor’s degree is in environmental biology. She notes, since graduating, she obtained management certification, then in corporate financial management and then an MBA in business analytics. She shares after launching Best Branding Solutions and experiencing significant business growth on LinkedIn noticing that executives in medium-sized companies lacked having a presence on LinkedIn. She describes a LinkedIn profile as being a billboard for personal brands and posts as a means to reinforce your personal brand including who you are and what you do and build relationships. Tara asserts this is a means to retain employees and stimulate interest among prospective customers, potential employees and other stakeholders. She talks about videos as a free means to build relationships. She notes executives and entrepreneurs who are ineffective on camera will build their skill through practicing. She shares inspiring storis about executives, small business owners and entrepreneurs whom she has helped grow their companies’ business by building their personal brand on LinkedIn. She recommends posting daily and identifies an executive who can be viewed as a role model to follow.
To stay in touch with Tara, she recommends reaching out to her by email at [email protected]. She also recommend following her on Linked at https://www.linkedin.com/in/tara-lafon-gooch/. To learn more about her work through Best Branding Solutions,, she recommends going to her company’s website, the link is listed for this episode.
She closes with a benevolent Call-to-Action to help you build your personal brand on LinkedIn. She asserts your brand needs to be genuine, personalized, and you because people crave authenticity. She shares the pillars of her personal brand include kindness and growth.
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