Live from Barcelona, Pieter Van den Broecke, EMEA Leader, Supply Chain Commerce Strategies at Manhattan Associates joins Natalie to discuss:

• Europe's retail CIOs - what's keeping them up at night?
• Generative AI – what are the opportunities and challenges?
• Customer experience - how to service your customers in real-time and learning to trust AI to be the first port of call.
• Why giving shoppers greater control post-purchase is a win for retailers, customers and the planet.
• Unified commerce – what does this look like in practice and where are the opportunities going forward?
• Why Pieter believes the digitization of physical retail isn't over.

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