This week we’re joined by Alicja Spaulding, Founder of Status: Alpha, who helps marketing leaders operationalize AI, digital transformation, and creative agility.

Alicja started her career in the music industry—cutting her teeth in the early days of digital disruption—and has since built brands in architecture, food, and now AI-enabled strategy. She’s worked with startups and mid-market manufacturers alike, helping them become more nimble, less siloed, and more prepared for what’s next.

In this episode, we talk about:

• How to build marketing teams that are ready for rapid change
• The difference between automation and AI strategy
• Why AI isn’t your strategy—it’s your foundation
• How to think about large language models (and when not to)
• The power of working yourself out of a job

Connect with Alicja: https://www.linkedin.com/in/alicjaspaulding/

Get the It’sRapid Creative Automation Playbook: https://itsrapid.ai/creative-workflow-automation-playbook/

Take It’sRapid’s Creative Workflow Automation with AI survey: https://www.proprofs.com/survey/t/?title=ffgvd

Email us at [email protected] to find out how to get your free AI Image Audit

Theme music: "Happy" by Mixaud - https://mixaund.bandcamp.com

Producer: Jake Musiker