🏢 𝐌𝐞𝐞𝐭 𝐏𝐞𝐝𝐫𝐨 𝐅𝐥𝐨𝐫𝐢𝐝𝐚: 𝐒𝐞𝐥𝐟-𝐒𝐭𝐨𝐫𝐚𝐠𝐞 𝐈𝐧𝐝𝐮𝐬𝐭𝐫𝐲 𝐕𝐞𝐭𝐞𝐫𝐚𝐧  Join Jim Ross, host of the Self Storage Show, as he welcomes Pedro Florida, CEO of Trojan Storage and a member of the California Self Storage Association's board. This episode is set to delve into Pedro's vast experience in the self-storage industry, offering valuable insights from his two-decade journey.

🛤️ 𝐏𝐞𝐝𝐫𝐨 𝐅𝐥𝐨𝐫𝐢𝐝𝐚'𝐬 𝐄𝐯𝐨𝐥𝐮𝐭𝐢𝐨𝐧 𝐢𝐧 𝐒𝐞𝐥𝐟-𝐒𝐭𝐨𝐫𝐚𝐠𝐞  Pedro takes us through his 20-year odyssey in the self-storage sector, detailing his progression from management to operations. He shares his expertise in marketing and advertising, culminating in his leadership role at Trojan Storage, providing a unique perspective on the industry's evolution.

💻 𝐈𝐧𝐭𝐞𝐠𝐫𝐚𝐭𝐢𝐧𝐠 𝐌𝐨𝐝𝐞𝐫𝐧 𝐓𝐞𝐜𝐡𝐧𝐨𝐥𝐨𝐠𝐲 𝐢𝐧 𝐒𝐞𝐥𝐟-𝐒𝐭𝐨𝐫𝐚𝐠𝐞  The conversation turns to the pivotal role of modern technology in transforming the self-storage industry. Pedro highlights the necessity of a systematic approach to technology adoption, ensuring that every new tool or system aligns seamlessly with the operational objectives and enhances overall efficiency.

🔍 𝐍𝐚𝐯𝐢𝐠𝐚𝐭𝐢𝐧𝐠 𝐕𝐞𝐧𝐝𝐨𝐫 𝐒𝐞𝐥𝐞𝐜𝐭𝐢𝐨𝐧 𝐚𝐧𝐝 𝐓𝐞𝐜𝐡 𝐈𝐦𝐩𝐥𝐞𝐦𝐞𝐧𝐭𝐚𝐭𝐢𝐨𝐧  Pedro offers practical advice on choosing the right technology vendors, emphasizing the importance of their reputation, scalability, and support. He outlines a meticulous three-phase process for technology implementation, encompassing Discovery and Planning, Research and Vendor Selection, and Pilot Testing and Implementation, with a significant focus on comprehensive staff training.

🚀 𝐓𝐡𝐞 𝐁𝐫𝐨𝐚𝐝 𝐈𝐦𝐩𝐚𝐜𝐭 𝐨𝐟 𝐓𝐞𝐜𝐡𝐧𝐨𝐥𝐨𝐠𝐲 𝐨𝐧 𝐒𝐞𝐥𝐟-𝐒𝐭𝐨𝐫𝐚𝐠𝐞  Concluding the discussion, Pedro addresses how technology advancements holistically affect operations, employees, and customers. He underscores the importance of effectively communicating the benefits of new technologies to all stakeholders and the need to continuously update operational processes to stay ahead in the rapidly evolving self-storage landscape.

📘 For more expert insights and strategies in self-storage management, visit The Self Storage Show. www.TheSelfStorageShow.com  Discover how to leverage technology in your self-storage operations and enhance your business model today! 

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