Truth: The best self storage operators don’t wait for problems to show up—they constantly refine, adjust, and improve.

Most owners only make changes when something breaks. But if you want consistent growth in revenue and occupancy, improvement has to be a daily habit—not a one-time fix.

In this episode of 3 Minutes with 3 Mile, Jim explains how top operators stay ahead by always testing, tracking, and evolving.

Want my Self Storage Growth Checklist to make sure you’re always optimizing your business? Email [email protected] with the subject line “Send Me the Growth Checklist”, and I’ll send it to you for free.

📞 Book a free consultation: https://www.3milestorage.com

Truth: The way your manager handles the first phone call determines whether a customer rents with you—or your competitor.

Most self storage managers answer the phone but don’t actually know how to close the deal. If they’re just giving out prices without creating urgency or asking for the rental, that customer is gone.

In this episode of 3 Minutes with 3 Mile, Jim shares the simple phone tactics that turn more calls into move-ins—without being pushy.

Want my Self Storage Sales Call Script to help your team close more rentals over the phone? Email [email protected] with the subject line “Send Me the Call Script”, and I’ll send it to you for free.

📞 Book a free consultation: https://www.3milestorage.com

Truth: Curb appeal isn’t just about looks—it determines whether a customer walks in or drives to the next facility.

First impressions happen before a tenant ever talks to your manager. If your facility looks rundown, messy, or outdated, potential renters will assume your service is the same. A clean, well-maintained property builds trust and attracts more walk-ins.

In this episode of 3 Minutes with 3 Mile, Jim shares the most common curb appeal mistakes and how to fix them fast to win more customers on the spot.

Want my Self Storage Curb Appeal Checklist to make sure your facility always makes a great first impression? Email [email protected] with the subject line “Send Me the Curb Appeal Checklist”, and I’ll send it to you for free.

📞 Book a free consultation: https://www.3milestorage.com

Truth: If you’re not actively collecting reviews, your competitors are winning before a customer even calls you.

When potential tenants search “storage near me,” they don’t just compare prices—they compare reputations. If your competitor has 100+ five-star reviews and you have 12 mediocre ones, they’re going to trust the other guy.

In this episode of 3 Minutes with 3 Mile, Jim breaks down the review mistakes that drive renters away—and the simple review strategy that brings them in.

Want my Self Storage Review Request Template to start collecting more 5-star reviews today? Email [email protected] with the subject line “Send Me the Review Template”, and I’ll send it to you for free.

📞 Book a free consultation: https://www.3milestorage.com

Truth: If you’re not charging for add-ons like locks, admin fees, or tenant insurance, you’re leaving easy money on the table.

Most self storage owners focus on rental rates to grow revenue. But the most profitable operators know that ancillary income—small fees and product sales—can add thousands to the bottom line without needing more tenants.

In this episode of 3 Minutes with 3 Mile, Jim shares the top missed revenue opportunities and how to start capturing more profit from every rental.

Want my Self Storage Ancillary Revenue Guide to start making more without adding new tenants? Email [email protected] with the subject line “Send Me the Revenue Guide”, and I’ll send it to you for free.

📞 Book a free consultation: https://www.3milestorage.com

Truth: If tenants don’t feel their belongings are safe, they won’t just move out—they’ll tell others to avoid your facility.

Most self storage owners focus on occupancy and pricing. But if your property doesn’t feel secure, even satisfied tenants will second-guess their decision. And perception matters—small security lapses can cost you long-term customers.

In this episode of 3 Minutes with 3 Mile, Jim shares how to spot and fix common security mistakes that affect tenant trust—and your bottom line.

Want my Self Storage Security Checklist to make sure your facility feels safe to every tenant? Email [email protected] with the subject line “Send Me the Security Checklist”, and I’ll send it to you for free.

📞 Book a free consultation: https://www.3milestorage.com

Truth: Customers don’t choose the cheapest storage facility—they choose the most convenient one.

Most self storage owners think price is the biggest factor in renting a unit. But the real deal-breaker is how easy—or hard—you make it to rent. If your process is clunky, slow, or manual, customers will find a facility that makes it simple.

In this episode of 3 Minutes with 3 Mile, Jim shares how to eliminate friction in your rental process so you can win more tenants—even against lower-priced competitors.

Want my Self Storage Online Rental Checklist to make sure your process is built to convert? Email [email protected] with the subject line “Send Me the Online Rental Checklist”, and I’ll send it to you for free.

📞 Book a free consultation: https://www.3milestorage.com

Truth: Keeping your storage rates the same for too long isn’t helping tenant retention—it’s quietly killing your profits.

Many self storage owners avoid raising rates because they’re afraid of losing tenants. But the real risk is letting your margins shrink while your competitors grow.

In this episode of 3 Minutes with 3 Mile, Jim shares why smart operators raise rates the right way—and how to do it without pushback or move-outs.

Want my Self Storage Rate Increase Template to implement this without pushback? Email [email protected] with the subject line “Send Me the Rate Template”, and I’ll send it to you for free.

📞 Book a free consultation: https://www.3milestorage.com

Truth: If your Google Business Profile isn’t updated and optimized, you’re invisible to potential renters.

Most self storage owners think having a website is enough. But when customers search “storage near me,” Google decides who shows up first—and it’s not random. If your competitor has optimized their profile and you haven’t, they’re getting the call. You’re not.

In this episode of 3 Minutes with 3 Mile, Jim breaks down the top mistakes self storage owners make with their Google listing—and how to fix them fast to start getting more rentals.

Want my Self Storage Google Profile Optimization Guide to get more rentals from search? Email [email protected] with the subject line “Send Me the Google Guide” and I’ll send it to you.

📞 Book a free consultation: https://www.3milestorage.com

Truth: Tenants don’t leave because of price—they leave because they feel ignored.

Most self storage owners assume move-outs happen after rate increases. But the reality is, tenants are willing to pay more—if they feel taken care of.

In this episode of 3 Minutes with 3 Mile, Jim breaks down the 3 biggest tenant experience mistakes that push customers away—and the simple fixes that increase retention without lowering rates.

What You’ll Learn:

• Why ignoring tenants is worse than raising rates

• The 3 most common customer service failures in self storage

• How to build loyalty with fast response times and clear communication

• The easiest way to make your property feel well-managed and secure

Want my Self Storage Retention Guide to keep tenants longer and reduce move-outs? Email [email protected] with the subject line “Send Me the Retention Guide” and I’ll send it to you.

📞 Book a free consultation: https://www.3milestorage.com

#SelfStorage #TenantRetention #StorageManagement #3MinutesWith3Mile #CustomerExperience