Retail Remix

Embracing the Frugal Consumer


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 Discount Bandit is a marketplace with one goal: to give consumers access to the best deals on products. But there’s a catch: the listings are “blind,” which means consumers don’t know which retailers are providing these items.  
 
With this unique model, Steven Hong, Discount Bandit’s CEO, has learned a lot about the behaviors and preferences of consumers, especially when they’re in a marketplace environment. During this episode, he reveals what he’s discovered over the years, including:  

  • The ever-present role of frugality in the decision-making process;  
  • How economic volatility has impacted price consciousness, if at all; and  
  • How brands, retailers and marketplaces can collaborate to maximize values for consumers.  

 

RELATED LINKS 

  • Learn more about Discount Bandit. 
  • Read more of Steven Hong’s perspectives on the frugal consumer. 
  • Get more information on the Discount Bandit partner program.
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Retail RemixBy Retail TouchPoints

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