This episode is brought to you by Commerce.

Google has always played a central role in the shopping journey, but it isn’t a retailer or even a marketplace. In fact, more than 1 billion shopping searches happen on the platform every day, yet Google has never been the endpoint. Now, with the rise of AI, multimodal search and agentic experiences, Google is ready to once again transform how consumers discover and shop for products online.

In this episode of Retail Remix, host Nicole Silberstein sits down with Lilian Rincon, VP of Shopping Experiences at Google, to unpack the company’s latest innovations — from conversational discovery to virtual Try-on-You to new agentic features that can check stock, call local stores and even buy on your behalf.

Lilian shares how Google is approaching AI-powered shopping with a “slow, steady, and user-first” philosophy, why trust and data freshness are non-negotiables, and how Google’s massive Shopping Graph gives it a unique advantage in the evolving AI commerce landscape.

Key Takeaways:

• Why Google still sees itself as an ecosystem, not a retailer — and what that says about its ambitions in the realm of shopping;
• A look inside Try-on-You, Google’s new personalized virtual try-on that uses a single selfie to visualize clothing on your actual body;
• Why conversational shopping has officially arrived — and how it is changing the way people search;
• How Google’s agentic features — including local store calling and automated buying — are tackling real-world shopper pain points; and
• The critical role of Google’s Shopping Graph in powering trustworthy AI results.

Related Links:

• Explore Google’s latest AI-powered shopping features
• Related reading: As ChatGPT Focuses on Checkout, Google Hones its Shopping Experience
• Read more about the future of retail and commerce innovation on Retail TouchPoints
• Subscribe and catch up on more episodes of Retail Remix

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How to Win Customers Across Every Channel

This guide from BigCommerce brings you expert insights on data, branding, and marketing to help you grow sales across every major channel. Read the Guide.

This episode is brought to you by Commerce.

DoorDash has come a long way from delivering takeout. Today, it’s a platform for everything local — powering delivery, fulfillment and retail innovation across dozens of categories.

In this episode of Retail Remix, host Nicole Silberstein sits down with Fuad Hannon, DoorDash’s VP of New Verticals, to unpack how the company is executing its vision to level the local commerce playing field. From the launch of DashMart Fulfillment Services to partnerships with brands like Kroger and Party City, DoorDash is helping retailers of all stripes and sizes compete on speed, convenience and customer experience.

Key Takeaways:

• How DoorDash’s mission to empower local economies has evolved beyond restaurants;
• How the company’s investments in autonomous delivery are setting the stage for the next generation of 24/7 commerce;
• What the recent acquisitions of SevenRooms and Symbiosis reveal about DoorDash’s growing reach in technology and services; 
• The growth of DoorDash’s $1 billion+ advertising business and how the company balances merchant ROI with consumer experience; 
• PLUS The most unusual product Faud has seen DoorDash deliver.

Related Links

• Explore how DoorDash is expanding into retail, fulfillment, and autonomous delivery
• Related reading: DoorDash Launches Fulfillment Services; Party City, CVS Among First to Trial
• Related reading: DoorDash Launches Driverless Delivery with Waymo in Phoenix Metro Area
• Get more insights on retail innovation at Retail TouchPoints
• Subscribe and catch up on all episodes of Retail Remix

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How to Win Customers Across Every Channel

This guide from BigCommerce brings you expert insights on data, branding, and marketing to help you grow sales across every major channel. Read the Guide.

This episode is brought to you by Commerce.

As AI transforms how people discover and shop, one question looms large: how will payments evolve to keep up?

In this episode of Retail Remix, host Nicole Silberstein sits down with Rob Cameron, a self-described “payments nerd” and Global Head of Acceptance Solutions at Visa, to explore how the rise of agentic AI — where intelligent AI agents handle everything from product discovery to checkout — is shaping the future of commerce, and with it payments.

Rob shares how Visa is preparing for this shift with its Trusted Agent Protocol, a framework designed to make AI-driven transactions secure, seamless and scalable. From managing fraud and data privacy to redefining consumer trust, this conversation dives deep into the payment infrastructure that will be required to enable this next era of ecommerce.

 Key Takeaways:

• How the emergence of agentic commerce will change how payments are processed and protected;
• Why consumer confidence will determine the pace of AI-driven transactions;
• What retailers should do now to prepare their websites and systems for shopping that takes place wholly on AI platforms; and
• How Visa’s agentic toolkit is empowering brands to experiment with natural language-driven payment experiences.

Related Links

• Explore how Visa is innovating across AI and digital commerce
• Related reading: Visa, Mastercard, PayPal Dive into Agentic Era with Tools that Help Consumers ‘Use AI to Buy’
• Get more insights on retail innovation and emerging tech on Retail TouchPoints
• Subscribe and catch up on all episodes of Retail Remix

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How to Win Customers Across Every Channel

This guide from BigCommerce brings you expert insights on data, branding, and marketing to help you grow sales across every major channel. Read the Guide.

This episode is brought to you by Commerce.

Retail media — or should we say commerce media — has exploded into one of the fastest-growing opportunities in marketing. But with so many players, platforms and acronyms, where is it all headed?

In this episode of Retail Remix, host Nicole Silberstein sits down with Jeff Cohen, former Principal Evangelist at Amazon Ads and now Chief Business Development Officer at Skai, to unpack how the space has evolved and what’s coming next.

Jeff shares how he went from building one of Amazon’s first third-party ad technologies to helping brands navigate a new era of connected, data-driven commerce. He breaks down the shift from retail media to commerce media, the impact of AI-powered shopping on marketing and how brands can move beyond walled gardens to reach today’s omnichannel shoppers.

Key Takeaways:

• How retail media has evolved into commerce media — and why the distinction matters;
• The role of agentic AI in optimizing campaigns and connecting fragmented data;
• What brands can learn from Amazon’s retail media dominance and Skai’s cross-channel approach;
• Why unified, actionable data matters more than endless metrics;
• Lessons on innovation, adaptation and taking smart risks from Jeff’s eclectic career.

Related Links

• Learn how Skai is connecting brands and retailers through data-driven media
• Related reading: New Research Reveals Agency Execs’ True Opinions on Retail Media
• Explore more insights on the future of commerce media on Retail TouchPoints
• Catch up on all episodes of Retail Remix

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How to Win Customers Across Every Channel

This guide from BigCommerce brings you expert insights on data, branding, and marketing to help you grow sales across every major channel. Read the Guide.

This episode is brought to you by Commerce.

For four decades, Ellis Verdi, Founder and President of DeVito/Verdi, has helped shape some of the most talked-about — and often controversial — campaigns in retail advertising. From launching Daffy’s with bold, conceptual creative to working with Macy’s, Kohl’s, Men’s Wearhouse and Meijer, Verdi has built a career on one philosophy: tell the truth, even if it ruffles feathers.

Retail Remix host Nicole Silberstein sits down with Ellis to discuss what’s changed (and what hasn’t) about connecting with consumers, the ongoing tension between brand and performance marketing, and why controversy isn’t always a bad thing — if it comes from an honest idea.

Ellis shares the stories behind some of his favorite campaigns, including the infamous “straightjacket” Duffy’s ad that sparked protests, and how ads for Macy’s I.N.C. brand and Meijer’s private label spinach redefined how retailers communicate value. He also weighs in on recent campaigns — like Levi’s x Beyoncé and of course, Sydney Sweeney x American Eagle — that signal a welcome return to upper-funnel brand storytelling.

Key Takeaways:

• Why conceptual advertising still matters in today’s performance-driven landscape;
• How controversy can serve a campaign — when it’s rooted in truth; and
• The importance of balancing top-of-funnel branding with down-funnel ROI.

Related Links

• Explore DeVito/Verdi Advertising’s creative work and legacy
• Watch the Macy’s I.N.C. ad featuring Heidi Klum
• Watch the Meijer spinach ad
• Related reading: The Top 10 Best-Performing Retail Ads from the First Half of 2025
• Catch up on all episodes of Retail Remix
• Get more insights from retail industry leaders on Retail TouchPoints

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How to Win Customers Across Every Channel

This guide from BigCommerce brings you expert insights on data, branding, and marketing to help you grow sales across every major channel. Read the Guide.

This episode is brought to you by Commerce.

AI is rewriting the rules of online shopping — and it’s happening faster than anyone expected.

In this episode of Retail Remix, host Nicole Silberstein chats with Travis Hess, CEO of the newly rebranded Commerce, about how conversational AI and “answer engines” like ChatGPT, Perplexity and Google’s AI Overviews are transforming how consumers discover and shop for products online.

Travis shares why these new tools represent the biggest paradigm shift since the dawn of ecommerce and explains why brands that fail to optimize for AI-driven discovery risk disappearing altogether. 

Key Takeaways:

• How to capture some of the projected $260 billion in sales AI is expected to drive this holiday season;
• Why the “customer is the new channel” in our increasingly AI-driven world;
• How to adapt your ecommerce strategy for contextual discoverability; and
• Why a brand’s “content supply chain” matters more than ever, and how to enhance yours.

Related Links

• Learn more about Commerce (parent company of BigCommerce, Feedonomics and Makeswift)
• Related reading: AI Search is Rapidly Gaining Consumers’ Trust
• Related reading: Salesforce Global Holiday Forecast — AI Will Drive $1.6 Trillion in In-Store Sales
• Catch up on all episodes of Retail Remix
• Learn more about AI evolutions in commerce on Retail TouchPoints
  
  

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How to Win Customers Across Every Channel

This guide from BigCommerce brings you expert insights on data, branding, and marketing to help you grow sales across every major channel. Read the Guide.

This episode is brought to you by Commerce.

Legacy brands from the Y2K era are back — but the smartest ones aren’t just trading on nostalgia, they’re reinventing themselves for today’s digital-native youth.

Pacsun is the poster child for this kind of strategic reinvention, and in this episode of Retail Remix the brand’s Chief Merchandising Officer, Richard Cox, unpacks how the company is doing it. From activations at music festivals and college football games to its new Youth Advisory Council, Pacsun is co-creating its future alongside the very customers it serves. 

Listen in to hear:

• Why Pacsun’s resurgence is about more than Y2K nostalgia;
• How the brand has transformed into a purpose-driven, youth-focused powerhouse;
• Insights from Pacsun’s first-annual Youth Survey illuminating what matters to today’s youth, with mental health and music topping the list;
• What co-creation looks like behind the scenes and how Pacsun pulls it off; and
• The power of “anemoia” (and what it is). 

Related Links

• Explore the latest collections and campaigns from Pacsun
• Dig into the results of Pacsun’s Youth Survey, conducted with GlobalData
• Related reading: Pacsun Takes Co-Creation to the Next Level with New Youth Advisory Council
• Related reading: Pacsun Follows the Music with Capsule Collection and Pop-Up at NYC’s Governors Ball
• Learn about Gen Z and Gen Alpha’s shopping behaviors and how to connect on Retail TouchPoints
• Catch up on all episodes of Retail Remix

-----
How to Win Customers Across Every Channel

This guide from BigCommerce brings you expert insights on data, branding, and marketing to help you grow sales across every major channel. Read the Guide.

This episode is brought to you by Commerce.

Gift shops are more than a post-museum pit stop — they can be retail destinations in their own right.

In this episode of Retail Remix, host Nicole Silberstein sits down with Jesse Goldstine, Chief Retail Officer at the Museum of Modern Art (MoMA), to discuss the recent redesign of the MoMA Design Store in SoHo and the unique nuances of museum-affiliated retail.

Jesse shares how the iconic museum is connecting culture with commerce in its retail experiences through storytelling, product curation and immersive design. 

🎨 Key Takeaways:

• What makes museum-affiliated retail different from traditional retail;
• Why storytelling and product curation are essential elements of the new MoMA Design Store in SoHo;
• Why reducing SKU counts was essential to creating a store “worthy of” the products it sells; and
• Insights into MoMA’s global retail strategy, from its stores in Japan to licensing collaborations with brands like LEGO and Vans.

Related Links

• Explore the latest collections and collaborations from the MoMA Design Store
• Learn more about the Museum of Modern Art’s exhibitions and mission 
• Read more from Retail TouchPoints
• Catch up on all episodes of Retail Remix
  
  

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How to Win Customers Across Every Channel

This guide from BigCommerce brings you expert insights on data, branding, and marketing to help you grow sales across every major channel. Read the Guide.

This episode is brought to you by Commerce.

Sports retail is moving fast — and sometimes sideways. This week, Shop Eat Surf Outdoor Editor in Chief Tiffany Montgomery and long-time industry analyst Matt Powell join Retail Remix for a candid discussion about what’s really happening with the biggest names in sports and activewear — and what retailers can learn from both their wins and missteps.

Listen in to hear:

• Why Dick’s Sporting Goods’ acquisition of Foot Locker is both a bargain and a big bet on Nike’s turnaround;
• The operational edge that’s helped Dick’s pull away from competitors;
• Nike’s strategic missteps and why recovery will take longer than Wall Street hopes (but is in the cards); 
• Why lagging in grocery and losing its sense of fun have been just as harmful to Target as its recent DEI reversal;
• Lessons from Vuori’s cross-category and cross-gender success — and what legacy players like Lululemon can learn; and
• Why executives shouldn’t be lulled into a false sense of security following relatively rosy Q2 earnings.

From footwear giants to big-box chains, this episode pulls no punches in looking at the forces reshaping retail.

RELATED LINKS:

• Learn more about the strategy and advisory work of Matt Powell at BCE Consulting
• Explore more coverage of the active outdoor industry from Shop Eat Surf Outdoor
• Related reading: Dick’s Sporting Goods to Acquire Foot Locker in $2.5 Billion Deal
• Related reading:The Evolution of Journeys Under New President Andy Gray
• Read more from Retail TouchPoints
• Catch up on all episodes of Retail Remix
  
  

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How to Win Customers Across Every Channel

This guide from BigCommerce brings you expert insights on data, branding, and marketing to help you grow sales across every major channel. Read the Guide.

This episode is brought to you by Commerce.

Cracked screen? Dead battery? Most of us are quick to ditch our broken electronics — but what if there were a smarter, more sustainable alternative?

In this episode of Retail Remix, Nicole Silberstein chats with Steven Proust and Eric Helgason, Co-founders of PayMore, a brick-and-mortar resale franchise that’s changing the way we buy, sell and trade electronics. Since launching in 2011, they’ve grown their business to 100 locations — and counting — by leaning into a resale model that’s community-focused and planet-friendly.

Steven and Eric share:

• Why today’s consumer is more open to buying used devices — and what’s driving that shift;
• How PayMore ensures customer trust through modern stores, smart pricing and rigorous data privacy;
• Why they chose franchising as their growth engine and how it supports their community-driven ethos;
• The challenges of scaling a brick-and-mortar resale model — and the tech they’ve developed to power it; and
• How they’re staying ahead of the curve as new devices (and resale trends) keep evolving.

This isn’t just resale — it’s retail innovation in action. For executives navigating the next era of store experience, PayMore is one to watch.

RELATED LINKS:

• Explore the PayMore model and find a location near you
• Related reading: PayMore Opens 19 North American Locations in Q2, Moving Closer to 150-Store Goal
• Read all about the evolution of resale on Retail TouchPoints
• Catch up on all episodes of Retail Remix

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How to Win Customers Across Every Channel

This guide from BigCommerce brings you expert insights on data, branding, and marketing to help you grow sales across every major channel. Read the Guide.