Rachel Frederick oversees various aspects of Sur La Table’s digital business, from digital marketing to the brand’s direct-to-consumer ecommerce site, fraud prevention and even fulfillment offerings. 

To ensure Sur La Table creates experiences that meet and exceed customer expectations, Rachel and her team rely heavily on customer data. During this episode of Retail Remix, Rachel discusses how audience insights have helped the brand: 

• Adopt new fulfillment offerings and experiences, such as Amazon Today; 
• Understand Sur La Table’s key differentiators to strike the perfect balance between high-quality service and convenience; and 
• Embrace a more collaborative, multi-disciplinary culture within the organization.

RELATED LINKS

• Learn more about Sur la Table
• Connect with Rachel Frederick on LinkedIn