If you’ve ever felt like you’re doing everything in your store and still not getting the results you want… this episode is for you.

Cathy sits down with our incredible Coach Maven, Krystal Perry, to pull back the curtain on our strategic Game Plan Calls, the same calls that have helped retailers go from overwhelmed, underwater, and exhausted… to clear, confident, and finally profitable again.

Krystal shares her 25-year retail journey, the framework she uses on every Game Plan Call, the most common struggles she hears from store owners, and the powerful question that changes everything for her clients. You’ll hear real stories, real breakthroughs, and real next steps you can take today.

What You’ll Learn in This Episode:

Key Takeaways:

Millie Moment: Your Mid-Year Reset Action Plan

Resources & Links

Join the community with ambitious store owners in our Richer Retailer Facebook Group

💚 Remember: You deserve so much more than just surviving, you deserve to feel truly rich in your profits, your time, and your happiness. Sometimes just one clear step can light the way to a whole new chapter. And no matter where you are, you’re never alone on this journey. We believe in you, and we’re here to walk beside you every step of the way. 

You don’t need to do more to achieve more, you just need to think differently. This episode will remind you of the power of pausing, dreaming, and daring to share your story with the world.

In this inspiring continuation of Cathy’s conversation with visionary business coach Sarah Victory, you’ll learn how to describe your store in a way that sticks, so customers and partners can easily share your story even when you’re not in the room.

Sarah shares her proven “Know How” formula to help you stand out from the crowd, plus practical ways to build authentic partnerships, generate powerful word-of-mouth, and turn every event into a magnet for new customers. If you’ve ever struggled to explain what makes your shop special or how to keep traffic coming during slow seasons, this episode is for you.

What You’ll Learn in This Episode:

Key Takeaways:

Your Millie Moment:

Resources & Links

Join the community with ambitious store owners in our Richer Retailer Facebook Group

💚 Remember: You are seen, you are powerful, and your light is needed. You don’t have to fit into anyone else’s story or wait to be “ready.” Like the Statue of Liberty, you can stand tall, dressed in your own strength and truth, lighting the way for others. Trust yourself, lean on those who believe in you, and keep shining because your courage and light make the world better every single day.

Every bit of business growth begins with a spark of magic, the courage to imagine something bigger and believe it’s possible.

Get ready to be inspired, my friends. In this episode of Richer Retailer, Cathy is joined by Sarah Victory, the powerhouse Chief Visionary Officer of The Victory Company, best known for helping entrepreneurs and business owners double their success. She’s the author of Double Your Business in One Year or Less!, Do Something Brave Every Day, and How to Be Powerful, and the host of The Inspiring Victory Show, where she shares stories of courage, creativity, and unstoppable growth.

Together, Cathy and Sarah explore the mindset that fuels extreme business growth, magical thinking. They reveal how to set bold goals, create powerful partnerships, and build the kind of support systems that make your retail dreams real. This episode will remind you that what the mind can conceive, you can achieve, especially when you believe in a little magic.

What You’ll Learn in This Episode

Key Takeaways:

Your Millie Moment 

Resources & Links

Join the community with ambitious store owners in our Richer Retailer Facebook Group

💚 Remember: Magic only works when your mind is open. When you believe in what’s possible and take that first brave step, the universe meets you halfway. Trust yourself, your magic is already working.

November can feel like a whirlwind, the holidays are here, your to-do list is growing, and it’s easy to get swept up in the hustle. 

Shoppers may not be spending wildly, but they are spending thoughtfully and that’s great news for independent retailers who know how to connect, curate, and stay focused.

Cathy shares how smarter spending, authentic storytelling, and intentional experiences are shaping success this season. Plus, she reveals how to use AI as your behind-the-scenes helper (without losing your human touch) and why focus beats frenzy in November.

If you’ve been feeling the holiday hustle already kicking in, this episode will help you pause, refocus, and lead your store with clarity and calm confidence.

What You’ll Learn in This Episode

Key Takeaways:

Your Millie Moment: Focus Beats Frenzy

Because when you stay focused, you create calm, clarity, and profit — even in the busiest retail season of the year.

Resources & Links

💚 Remember: You are not just managing a busy season, you’re creating moments of magic for your customers and your community. November is your reminder to slow down, focus on what truly matters, and let go of the rest. When you lead with clarity and heart, you don’t just survive the holidays, you shine through them.

Change is never easy, but what if the only thing standing between you and your next level of success is your ability to handle discomfort?

In this episode, Cathy dives deep into what it truly means to get comfortable with being uncomfortable.

Cathy reveals how fear of change often keeps store owners stuck and how embracing discomfort can actually be the gateway to growth, expansion, and freedom.

If you’ve ever said “everything’s fine” when you know it’s not quite good enough, this episode is your wake-up call to move forward with grace, courage, and support.

What You’ll Learn in This Episode

Key Takeaways:

Your Millie Moment 

Do this sequence three times in 7 days. You’ll be surprised how quickly the discomfort softens and how much forward motion you create.

Resources & Links

Join the community with ambitious store owners in our Richer Retailer Facebook Group.

💚 Remember: Discomfort doesn’t mean you’re failing, it means you’re expanding.

Every challenge is a step between your thumb and your pinky… between where you are and where you’re meant to be.

What if the very thing holding your business back could become the key to your next big breakthrough?

In this powerful episode of the Richer Retailer Podcast, Cathy Wagner takes you inside the magical world of masterminds, where independent retailers come together to brainstorm, collaborate, and turn challenges into opportunities for business growth and success.

You’ll hear how one mastermind session transformed a stressful tariff problem into a creative retail solution that boosted profits and inspired every store owner in the group. Cathy reveals how community-driven collaboration can spark ideas that one person alone could never create.

If you’ve ever felt stuck trying to figure it all out by yourself, this episode will remind you that your best growth happens together.

What You’ll Learn in This Episode

Key Takeaways:

Your Millie Moment 

Don’t tackle challenges alone, start your own mini mastermind!

Here’s how to do it:

Remember: when you share ideas, you multiply them  and that’s how problems turn into possibilities and ideas turn into cash.

Resources & Links

Join the community with ambitious store owners in our Richer Retailer Facebook Group

💚 Remember: You don’t have to have all the answers on your own. The magic happens when you open up, collaborate, and let others lift you higher. Together, you can turn any challenge, even tariffs into an opportunity for growth and success.

You’ve built a beautiful store and customers are buying… so why doesn’t your cash flow feel as strong as your sales? Let’s fix that.

In this episode, Cathy dives into one of the most misunderstood parts of running a store: inventory turn and freshness.

Broadcasting straight from Disney World, Cathy shares a magical analogy that will forever change the way you look at your backroom: Your inventory is just like a bathtub! 

If you’ve ever struggled with overbuying, stale stock, or slow cash flow, this episode is your fresh start to making your inventory work for you, not against you.

What You’ll Learn in This Episode

Key Takeaways:

Your Millie Moment 

Want to see where your profit potential is hiding? Here’s your homework from Cathy:

These two numbers tell the story of how hard your inventory is working for you and where your next profit breakthrough is waiting.

Resources & Links

Join the community with ambitious store owners in our Richer Retailer Facebook Group

💚 Remember: You’re not just managing numbers or products, you’re nurturing the heartbeat of your business. Every time you refresh your inventory and keep it flowing, you’re creating new energy, new excitement, and new profit. Trust yourself, keep that flow going, and remember, your store is meant to thrive, just like you.

What if one bold statement could attract the right customers, energize your team, and set your store apart instantly?

What do Apple, Patagonia, and your favorite local boutique all have in common? They know exactly what they stand for and they boldly declare it. In this episode, Cathy Donovan Wagner takes you behind the scenes of the Richer Retailer Manifesto and teaches you how to create your own.

A manifesto is more than a mission statement, it’s your customer magnet. It tells the world who you are, what you stand for, and why your store exists. When you claim it with confidence, you don’t just sell products, you attract the right people, inspire loyalty, and build a legacy.

Cathy shares the exact steps from the RETAILMavens coaching program that will help you: define your store’s personality, align your business with your core values, and craft a bold declaration that rallies both your customers and your team.

What You’ll Learn in This Episode

Key Takeaways:

Resources & Links

Your Millie Moment 

This week, take 20 minutes to spark your manifesto:

Then share it with your team (and tag us @retailmavens so we can cheer you on).

💚 Remember: Your manifesto is more than words, it’s your rally cry, your customer magnet, and your store’s declaration of purpose. Be bold. Be audacious. And watch the right people come to you.

October may feel like the holiday season is right around the corner, but here’s the truth: you still have time.

In this episode, Cathy Wagner unpacks the latest consumer trends and shows why October is the launch pad, not the lull for your store. You’ll hear how to use this “quiet before the storm” to build momentum, strengthen community engagement, and set yourself up for your best Q4 yet.

From smart inventory management and “go big or go home” buying strategies, to leaning into personalization, leveraging video content, and creating memorable customer experiences, Cathy reveals practical sales strategies to help you outsmart the madness and thrive this season.

What You’ll Learn in This Episode

Key Takeaways:

Resources & Links

Your Millie Moment:

Pick ONE bold move from this episode and commit to it today. Maybe it’s going all-in on a product line through smarter inventory management, launching fresh video content, or planning a fun community engagement event that boosts customer experience. Whatever it is, write it down, tell your team, and take the first step. Small, intentional actions taken now create unstoppable momentum before the madness of the holiday season.

💚 Remember: You are not just running a store, you’re building a space where joy, connection, and community thrive. October is your launch pad, the moment where you set the tone for the entire holiday season. Lead with heart, embrace the little wins, and trust that every step you take is guiding you toward being the astonishing retailer you were made to be. 

Have you ever wondered what it really takes to grow your store to a million dollars?

In this empowering episode, Cathy pulls back the curtain on the exact 7 things she’d do if she were building a million-dollar store today. She shares not just strategy but mindset shifts, tested methods, and practical steps you can apply right now in your own business.

You’ll hear everything from profit-first inventory planning, to $2,000-an-hour CEO work, to the importance of failing fast. This isn’t theory, it’s the same proven framework that has helped hundreds of retailers go from stressed and stuck… to thriving, profitable, and free.

What You’ll Learn in This Episode

Key Takeaways:

Resources & Links

Your Millie Moment 

Pick just ONE of the 7 strategies and take action on it this week. Don’t wait to do them all, momentum starts with a single step. 

Which one will you commit to today to move your store closer to that million-dollar mark?

💚 Remember: Building a million-dollar store isn’t just about profit, it’s about creating freedom, impact, and a life you love. You are stronger than the fear, more capable than the doubt, and fully equipped to reach your next level. Every step forward matters. You don’t have to do it all at once, you just have to keep moving, with courage and heart.