Emily LaCroix is a dynamic and accomplished marketer with a passion for community relations and building strong relationships within the automotive industry. She is also the Marketing Director at Berger Chevrolet, one of the top 1% of Chevy dealerships in the Nation, excelling in both Fixed and Variable Operations, and has earned Dealer of the Year Award eleven times.

In this episode of the Parts Girl Podcast, Emily LaCroix joins host Kaylee Felio to delve into her extensive experience in community relations and innovative employee-focused marketing within the automotive sector. She sheds light on her impactful journey, the pivotal role of community engagement, and the unique strategies executed at Berger Chevrolet.

Emily LaCroix emphasizes the importance of cultivating relationships within the local community. At Berger Chevrolet, community relations are paramount, fostering stronger connections with customers and enhancing the dealership’s credibility through collaborations with local businesses and organizations.

Showcasing employees in marketing initiatives is a strategic focus at Berger Chevrolet. Utilizing a variety of channels, from TV commercials and TikToks to social media and website features, Emily LaCroix ensures that the team behind the brand is prominently highlighted, building trust with customers and improving internal relations between the marketing department and employees.

Emily LaCroix is also committed to community giving at Berger Chevrolet, actively participating in philanthropic activities, including breast cancer awareness and military support initiatives. This commitment not only fortifies Berger Chevrolet’s positive community image but also strengthens the dealership's ties with the local populace.

Don’t miss out on the Parts Girl Podcast for an in-depth conversation with Emily LaCroix, and gain insights into successful community-centric marketing in the automotive world.

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Takeaways

Quote

“In terms of automotive marketing, a lot changes all the time.” -Emily LaCroix

Connect:

Emily LaCroix

LinkedIn: www.linkedin.com/in/emily-lacroix

Website: www.bergerchevy.com

Kaylee Felio

LinkedIn: www.linkedin.com/in/gotopartsgirl

Website: www.partsedge.com