Rory chats to former Nike CMO, Greg Hoffman, about his extraordinary career with one of the biggest brands in the world. They discuss why you shouldn’t ‘chase cool’ and how to make memorable marketing campaigns even when resources are limited. Greg shares insights from his recent book, ‘Emotion by Design’.<hr> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.

Rory chats to former Nike CMO, Greg Hoffman, about his extraordinary career with one of the biggest brands in the world. They discuss why you shouldn’t ‘chase cool’ and how to make memorable marketing campaigns even when resources are limited. Greg shares insights from his recent book, ‘Emotion by Design’. Hosted on Acast. See acast.com/privacy for more information.

Rory chats to former Nike CMO, Greg Hoffman, about his extraordinary career with&nbsp;one of the biggest&nbsp;brands in the world. They discuss why you shouldn’t ‘chase cool’ and how to make memorable marketing campaigns even when resources are limited. Greg shares insights from his recent book, ‘Emotion&nbsp;by Design’. Hosted on Acast. See <a href="https://acast.com/privacy" rel="noopener noreferrer">acast.com/privacy</a> for more information.

Emotion By Design - Greg Hoffman just did it for Nike

Are you ready to level up your sales game?&nbsp;Welcome to OnBD with ALF, the podcast that brings you the best advice and success stories from industry leaders in media and advertising.&nbsp;&nbsp;Each episode, we tackle the challenges of new business to help you elevate your own sales strategy.&nbsp;If you're in business development and looking to sharpen your sales techniques, discover actionable insights, and stay ahead of the competition, you're in the right place.&nbsp;If you want to do business with the UK’s leading brands,&nbsp;<a href="https://www.alfinsight.com/contact-us/request-a-demo/" rel="noopener noreferrer" target="_blank">request an ALF Insight demo.</a><hr> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.

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Are you ready to level up your sales game? Welcome to OnBD with ALF, the podcast that brings you the best advice and success stories from industry leaders in media and advertising.    Each episode, we tackle the challenges of new business to help you elevate your own sales strategy. If you're in business development and looking to sharpen your sales techniques, discover actionable insights, and stay ahead of the competition, you're in the right place.   If you want to do business with the UK’s leading brands, request an ALF Insight demo. Hosted on Acast. See acast.com/privacy for more information.

Are you ready to level up your sales game?&nbsp;Welcome to OnBD with ALF, the podcast that brings you the best advice and success stories from industry leaders in media and advertising.&nbsp;&nbsp;Each episode, we tackle the challenges of new business to help you elevate your own sales strategy.&nbsp;If you're in business development and looking to sharpen your sales techniques, discover actionable insights, and stay ahead of the competition, you're in the right place.&nbsp;If you want to do business with the UK’s leading brands,&nbsp;<a href="https://www.alfinsight.com/contact-us/request-a-demo/" rel="noopener noreferrer">request an ALF Insight demo.</a> Hosted on Acast. See <a href="https://acast.com/privacy" rel="noopener noreferrer">acast.com/privacy</a> for more information.

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Emotion By Design - Greg Hoffman just did it for Nike

Emotion By Design - Greg Hoffman just did it for Nike

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