In this episode, General Manager of ALF Insight and podcast host, Amanda Rosevear, sits down with Steve Cox, former Marketing Director of JCDecaux, to find out about his 40 years of experience within the media and advertising industry.

Steve shares a comprehensive overview of his illustrious career, from his early days in television to his recent venture into consultancy. He offers invaluable insights into effective sales strategies, emphasising the importance of understanding audience mindset and context. 

Steve also introduces his five-step sales process to ensure successful pitches and shares practical advice for smaller media owners aiming to compete with industry giants. 

00:43 Meet the Legend: Steve Cox

01:20 Steve Cox's Journey in Media

03:58 Transition to Out-of-Home Advertising

05:36 Challenges and Strategies for Smaller Media Owners

09:06 The Five-Step Sales Process

19:06 Common Mistakes in Media Sales

22:55 Understanding Audience Behaviour

23:41 Marketing to Brands and Agencies

24:40 The Importance of Agency Relationships

25:39 Targeting Small and Local Brands

26:49 Effective Communication with Agencies

31:30 The Value of Agility and Passion

33:35 Quickfire Questions with Steve

42:20 Final Thoughts

If you want to do business with the UK’s leading brands, request an ALF Insight demo.

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General Manager of ALF Insight and podcast host, Amanda Rosevear, interviews Dawn Le Men, Sales Director at Boom Radio, to discover the importance of the ‘silver pound’ audience and how Boom Radio has gone from strength to strength in the radio industry.

Dawn discusses her extensive career in media, including the transition from television to radio, and the unique challenges and successes of working in a start-up environment. 

Amanda and Dawn talk about the challenges of selling to brands, the impact of industry changes and the rise of AI. 

00:00 Introduction and Background

01:00 Career Journey in Media

05:54 Transition to Radio and a Startup Environment

11:51 Success of Boom Radio

14:37 Understanding the Silver Pound Audience

19:17 Challenges in Selling to Brands

22:16 Navigating Industry Changes

24:33 Memorable Wins and Lessons Learned

29:02 Quickfire Questions and Personal Insights

If you want to do business with the UK’s leading brands, request an ALF Insight demo.

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Podcast host and General Manager of ALF Insight, Amanda Rosevear, speaks with Ian Harris, founder of Agency Hackers.

Ian shares his journey from journalism to building a thriving membership community for independent agency leaders. 

He discusses the importance of truly understanding what people want, the challenges agencies face in growth and client acquisition, and the successful formula behind his events and why Ibiza has proved to be such a popular location. 

Amanda and Ian also discuss the importance of inclusivity in industry, leveraging LinkedIn for personal branding and business growth, and the value of authentic communication and relationship building in business development. 

00:00 Introduction to Agency Hackers and Ian's Journey

07:19 Building Community: The Success of Agency Hackers

10:10 The Formula for Successful Events

16:55 Challenges in Agency Growth and Client Acquisition

23:19 Implementing Effective New Business Processes

28:09 Inclusivity in Agency Leadership

29:52 The Viral Success of Ibiza Events

31:33 Navigating LinkedIn for Business Growth

36:00 The Balance of Personal Branding

41:09 Effective Communication in Business Development

46:17 The Importance of Relationship Building

If you want to do business with the UK’s leading brands, request an ALF Insight demo.

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In this episode, host and General Manager of ALF Insight, Amanda Rosevear, chats to Laura Vipond, Chief Growth Officer at Ogilvy. 

They discuss Laura's career journey, the importance of new business culture, and the strategies Ogilvy employs for agency growth. Laura shares her knowledge of how best to understand client needs, the evolving pitch process, and why she promotes the Positive Pitch Pledge, aimed at improving the pitching experience for both agencies and clients. 

The conversation also touches on the importance of emotional intelligence in business development and the long-term strategies for building client relationships.

Plus, Laura answers the OnBD Quickfire Questions revealing which animated movie title best describes her career.

00:00 Introduction to Laura Vipond and Her Career Journey

03:53 Understanding Agency Growth Models

08:13 The Importance of New Business Culture

11:06 Ogilvy's New Business Strategy

15:02 Identifying and Filling the Pipeline

18:47 The Long Game: Asparagus Growth Strategy

21:12 Evolving Pitch Processes and Client Expectations

27:04 The Positive Pitch Pledge

32:50 Quickfire Questions and Key Takeaways

If you want to do business with the UK’s leading brands, request an ALF Insight demo.

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Host and General Manager of ALF Insight, Amanda Rosevear is joined by Steve Cording, Head of Culture, Sport and TelCo at The Standard, the long-established regional newspaper for London. 

Steve shares his journey from sports journalism to media sales, the evolution of The Standard, the importance of storytelling, and the need for adaptability in the changing media landscape. 

Amanda and Steve also chat about navigating redundancy, the impact of AI on media, the future of audience engagement and the importance of multi-platform strategies. 

00:00 Introduction to Steve Cording and His Role

06:06 The Evolution of The Standard

08:49 Adapting to Change in Media

11:55 Team Dynamics and Learning

15:02 Skills and Adaptation in a Changing Environment

18:07 The Impact of AI on Media

21:07 Future Predictions for Media and Audience Engagement

26:30 The Importance of Affiliate Partnerships and Loyalty

27:18 Multi-Platform Strategies for Modern Brands

29:47 Adapting to Change

30:35 Support and Optimism for the Future

32:03 The Role of Sports in Media Engagement

32:57 Navigating Redundancies in the Media Industry

36:10 Transitioning from Editorial to Sales

39:06 The Role of Video in Sales Communication

41:03 Advice for Newcomers in the Industry

42:12 What Makes a Great Salesperson?

45:30 OnBD Quickfire Questions

If you want to do business with the UK’s leading brands, request an ALF Insight demo.

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In this first episode of the new series, 'OnBD with ALF', host and General Manager of ALF Insight, Amanda Rosevear, delves into the intricacies of successful business development with guests, Rich McHardy, founder of The McHardy Collective, and Jody Osman, Chief Growth Officer at Propeller Group. The pair are also known for being the founders of The BD100. 

The episode explores what differentiates a good business developer from a great one, through the lens of The BD100—a community and annual awards event recognising top-performing business developers. 

Rich and Jody discuss the evolving nature of business development roles, characteristics of standout professionals, and the significance of creativity, strategy, and personality in sales. 

Plus hear what advice our guests would give their younger selves and what they’d name a movie about their life, as Amanda tasks them with answering the OnBD quickfire questions.  

The episode concludes with insights on future trends in business development and information about the upcoming BD100 Awards event at The Drum Labs.

00:00 Introduction to OnBD with ALF

00:47 Meet the Guests: Jody Osman and Rich McHardy

01:18 The BD100: Origins and Purpose

02:01 The BD100: Nomination and Judging Process

03:21 Key Traits of Top Business Developers

04:55 The Importance of Personality in BD

17:35 Recognising Rising Stars in BD

20:44 Evolution of Business Development

22:49 The Expanding Role of Business Developers

23:58 The Evolution of Business Development

24:23 Balancing Stress and Support in Business Development

26:07 The Importance of Research and Personalisation

27:23 Building and Leveraging Relationships

28:40 Advice for Aspiring Business Developers

31:24 Quick Fire Questions: Insights and Reflections

39:12 Upcoming BD100 Event and Conclusion

If you want to do business with the UK’s leading brands, request an ALF Insight demo.

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Hosted on Acast. See acast.com/privacy for more information.

Join Rory Sutherland in this episode of 'On Brand' with special guests Jonathan Wolf, CEO of ZOE, and Sharlene Lopez, founder of Medifesto. They delve into the world of nutritional science, the significance of the microbiome, and the innovative personalised nutrition programme by ZOE. Discover how ZOE's research is transforming health through food and learn about the evolving role of branding and marketing in the health technology sector. With discussions on behavioural change, the impact of ultra-processed foods and the future of health tech, this episode is packed with insights for anyone interested in health and nutrition. All views expressed are those of the participants, listeners should consult a medical expert before following any of these views or recommendations.

00:00 Welcome and Guest Introductions

01:29 Jonathan Wolf's Journey to Founding Zoe

04:36 The Science Behind ZOE's Nutrition Programme

07:01 Impact of Diet on Health and Mood

22:47 Challenges and Successes in Health Tech Branding

29:47 The Role of Marketing in Health Technology 

34:20 The High Stakes of Scientific Validation

34:43 Disconnect Between Scientific Proof and Market Impact

36:40 Brand Influence in Health Decisions

37:43 The Role of Advertising and Brand Partnerships

41:26 Challenges in Sustaining Behaviour Change

44:58 Technological Advances in Health Monitoring

47:08 The Importance of Messaging in Health Campaigns

49:21 Rethinking Food and Health Guidelines

01:02:58 The Future of Food Labelling and Consumer Information

01:09:32 Conclusion and Final Thoughts

If you want to do business with the UK’s leading brands Request an ALF Insight demo.

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Exploring Travel and Advertising with TUI's Toby Horry and Rory Sutherland. In this episode of On Brand with ALF and Rory Sutherland we hear from Toby Horry, Global Brand and Content Director at TUI. Discover Toby's career journey from a production manager at an indie film company to his current role at TUI. Learn about TUI's dynamic history, the impact of COVID-19 on the travel industry, and the evolving trends in holiday booking. The discussion also explores the influence of digital transformation, the role of subscription and dynamic pricing models, the increasing importance of experiential travel for Gen Z, and the creativity in advertising. Join us for an insightful conversation packed with anecdotes and valuable industry insights.

If you want to do business with the UK’s leading brands Request an ALF Insight demo.

Chapters:-

00:00 Welcome and Introduction

00:19 Guest Introduction: Toby Horry

01:31 Early Career and Family Influence

02:42 Advertising Anecdotes and Insights

08:46 Dynamic Pricing in Travel

17:36 COVID-19 Impact on Travel Industry

19:11 Repatriation Efforts During COVID-19

21:13 The Future of Package Holidays

23:31 Changing Trends in Travel and Leisure

29:08 Vacation Policies and Economic Impact

30:58 Economic Rationality in Travel

31:28 Flexible Working and Consumer Behaviour

32:09 The Case for Flexible Work

34:52 The Impact of Technology on Work and Travel

39:48 Marketing Strategies in the Travel Industry

48:08 The Role of Video and Social Media in Travel

49:46 AI and Its Implications in Travel

51:17 Consumer Trends and Travel Recommendations

56:05 Conclusion and Final Thoughts

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In this episode, Rory interviews Ruth Snowdon-Gough, CMO of Hain Celestial, a company known for its ‘dawn to dusk’ portfolio of brands including Sun Pat, Covent Garden Soup, Linda McCartney Foods and Ella's Kitchen. 

The discussion covers Hain's multi-year strategy for global growth, the meat-reduction trends influencing food consumption, and the evolution of vegetarian food toward flavour-rich offerings without taste compromise. They explore insights into educating children on cooking, whether soup deserves a bigger share of the portable meals market and the success story of Ella’s Kitchen.

In ‘Top Two Challenges’, Ruth talks about balancing product sales with ethical goals and how the company manages the reputation of the McCartney family name when it comes to product development for the Linda McCartney range.

If you want to do business with the UK’s leading brands Request an ALF Insight demo.

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