OnBD with ALF

OnBD with ALF

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OnBD with ALF episodes

  • The Art and Science of Business Development with BD100’s Rich McHardy & Jody Osman

    Amanda Rosevear, Host and General Manager of ALF Insight, welcomes returning guests Rich McHardy and Jody Osman, Co-Founders of The BD100.


    They discuss this year’s BD100 theme, ‘The Art and Science of Business Development,’ and how technological innovation and AI adoption is impacting day to day business in the BD community, sharing why they believe the ‘human side’ of the role remains as important as ever and how to strike a balance.


    They also share advice for the BD100 nominations and highlight some of the stand-out achievements from past winners. Head to the website to submit your application or nominate a colleague!


    Plus, Rich and Jody answer Amanda’s quickfire questions and set a challenge to everyone listening.


    Make sure you also check out our Spotify playlist, Hype Songs by ALF Insight, updated with their latest picks. It’s the perfect soundtrack to get energised ahead of your next pitch.


    00:00 Welcome

    01:24 BD100 Theme Explained

    03:38 Rich and Jody’s Own Art/Science Split

    06:06 AI Research Workflows

    12:41 Beyond Tech Metrics

    16:02 Creative Outreach Stories

    19:30 Skills That Matter Now

    26:40 Celebrating BD100 Winners

    28:18 What Judges Look For

    33:41 BD100 Timeline Key Dates

    35:30 Quickfire Questions

    39:44 Advice to Past Self

    42:49 I Love My Job When…

    44:43 Listener Challenge

    48:01 Wrap-up and Key Takeaways


    If you want to do business with the UK’s leading brands, request an ALF Insight demo.

    Hosted on Acast. See acast.com/privacy for more information.

    51 min
  • How Your Company Culture Impacts Business Success, with Paloma Walder

    Amanda Rosevear, host and General Manager of ALF Insight, meets Paloma Walder, Managing Director at Canopy Media, to discuss company culture and how it impacts business success.


    Paloma sets out the importance of a good workplace culture, how to define and measure it, practical strategies for building a positive, cohesive environment and the impact of culture on employee motivation and retention.


    Amanda and Paloma also talk about how to address toxic behaviour, strategies for implementing cultural change and evolution, and the role of leadership in shaping that.


    00:00 Welcome and Guest Intro

    01:10 Defining Company Culture

    06:42 Trust Respect and Tolerance

    07:04 Canopy Culture and Values

    11:19 Building Culture Post Pandemic

    15:30 Hiring for Cultural Fit

    18:10 Where Companies Get It Wrong

    24:46 Measuring and Maintaining Culture

    31:18 Healthy Sales Team Culture

    39:12 Fixing a Broken Culture

    42:14 Quick Fire Questions

    44:55 Listener Challenge and Summary


    If you want to do business with the UK’s leading brands, request an ALF Insight demo.

    Hosted on Acast. See acast.com/privacy for more information.

    49 min
  • What Growth Really Means with Oya Mustafa

    Host and General Manager of ALF Insight, Amanda Rosevear, chats with Oya Mustafa, the newly appointed Head of Partnership Innovation at Chelsea FC, and former Chief Growth Officer at Not Normal Group, about how to approach growth intentionally and mistakes to avoid.

     

    Oya tells us why it’s important to understand and analyse your data and define the meaning of growth before chasing new business and why you should prioritise efficiency over simply being busy. 

     

    She also shares the four sales personas she’s created – the tree shaker, the pirate, the transformer and the unicorn. Which one are you?

     

    Oya also advises how to avoid key blockers including emotional attachment to the wrong opportunities and the qualities you need to master sustained growth. 

     

    Plus find out about Oya’s listener challenge as she reminds you to ask, “what kind of growth are we actually trying to create?”

     

    00:00 Welcome and Guest Intro

    01:31 What Growth Really Means

    03:21 Oya’s Four BD Personas

    06:28 Start with the Numbers

    12:47 Intentionality and Alignment

    16:14 Blockers to Growth Plans

    18:22 Sustaining Focus Over Time

    22:54 Everyone Owns Growth

    25:52 Growth vs Sales Explained

    28:53 Quickfire Questions

    32:29 One Thing to Start Today

    34:25 Wrap Up and Listener Challenge


    If you want to do business with the UK’s leading brands, request an ALF Insight demo.

    Hosted on Acast. See acast.com/privacy for more information.

    37 min
  • Summer Special - Highlights on Great BD, Outreach, Follow-Up, Community, Sales, the Impact of AI and Advice to Your Younger Self

    Listen back to highlights from the first season of OnBD with ALF, hosted by Amanda Rosevear, General Manager of ALF Insight.


    Featured topics and guests include BD100’s Jody Osman who tells us what he thinks distinguishes a ‘great’ business development person from a ‘good’ one. 


    Becky Hipkiss from We Are Futures offers insights on outreach and explains her belief on why ‘people buy people’, whilst global media and tech leader, Evelyn Oluwole, shares follow up advice including common mistakes to avoid. 


    Rob Biagioni, CEO of Time Out, tells us about building community and deepening engagement with their audience to steer content and support commercial aims. And Kim James from Havas Media Network talked us through the steps they take when considering their own growth strategy.


    Katie Street, founder and MD of Street Agency, spoke to us about overcoming some of the challenges of business development, and sales trainer Debra Sharron offered advice on honing your skills as a salesperson and what she means by ‘consultative selling’.  


    Charlie Celino, Commercial Services Director at News UK, discusses how AI is transforming planning and buying infrastructure but why he believes a human touch will always remain central. 


    Plus, we hear back from all our season one guests on the advice they would give their younger selves. Topics include authenticity, speaking up, patience, networking, relationships, trusting your gut, and starting your pension sooner!


    00:00 Summer Bonus Highlights

    00:19 What Makes Great BD

    02:28 Outreach That Cuts Through

    04:10 Follow Up Like a Pro

    05:01 Audience Engagement at Time Out

    05:52 Building Growth Communities

    07:36 Authentic New Business Content

    10:38 Consultative Selling Skills

    13:11 AI in Media Sales

    14:54 Advice to Your Younger Self

    24:52 Final Thoughts


    If you want to do business with the UK’s leading brands, request an ALF Insight demo

    Hosted on Acast. See acast.com/privacy for more information.

    28 min
  • The Follow-Up Queen: Building a Strategic Process That Converts with Evelyn Oluwole

    In this episode, host and General Manager of ALF Insight, Amanda Rosevear, meets Evelyn Oluwole, a global media and tech sales leader to discuss why ‘follow-up’ should be viewed as a strategy not a task.

     

    Evelyn highlights common mistakes when it comes to follow up and shares her advice and tips for adding value to cut through noise, the role that AI should and shouldn’t play in your communications and her recommendations for building relationships. 

     

    Plus, what should you do if your emails continually get ghosted? Amanda and Evelyn debate different approaches for leaving the door open.

     

    If you want to enhance your follow up, then this is a must-listen. 

     

    00:00 Welcome and introduction to Evelyn

    01:30 What Follow Up Means

    02:42 Three Follow Up Mistakes

    06:52 Add Value Not Noise

    09:28 Stakeholders and Account Mapping

    14:01 Trust and Retention Mindset

    15:46 AI and Human Touch

    22:24 McDonalds Follow Up Example

    26:59 Timing Next Steps and Value

    32:23 When to Stop Following Up

    36:39 Dear John Email Debate

    40:00 Quick Fire Round

    42:00 One Follow Up Challenge

    43:36 Final thoughts and goodbye

     

    If you want to do business with the UK’s leading brands, request an ALF Insight demo.

    Hosted on Acast. See acast.com/privacy for more information.

    46 min
  • Outreach That Works: Quality, Relevance, and Relationship-Building with Becky Hipkiss

    Amanda Rosevear, host and General Manager of ALF Insight, chats to Becky Hipkiss, who leads new business at marketing agency, We Are Futures.


    In 2025 Becky was named as BD100’s Rising Star with judges citing her "purpose-driven mindset, tenacity and clear results" and in this conversation, she shares her expertise on effective outreach strategies, relationship building, and pipeline health.


    Discover practical tips on how to cut through digital noise and build meaningful connections that lead to long-term success.


    00:00 Welcome and Guest Intro

    01:27 Bad Outreach Red Flags

    03:59 Channels That Cut Through

    06:57 Email vs LinkedIn Messaging

    10:41 Creating Cut Through

    13:04 Building a Flexible Framework

    18:22 Staying Top of Mind

    23:06 Pipeline Roles and Relationship Equity

    27:16 Metrics That Matter

    30:22 Personalisation at Scale

    33:32 Team GB Outreach Win Story

    38:55 Quick Fire Questions

    42:48 Wrap Up and Key Takeaways


    If you want to do business with the UK’s leading brands, request an ALF Insight demo.

    Hosted on Acast. See acast.com/privacy for more information.

    45 min
  • How Time Out is Reinventing Content for Modern Audiences

    In this episode, General Manager of ALF Insight, Amanda Rosevear, is joined by Rob Biagioni, CEO of Time Out.

     

    Rob shares his journey through the media industry, offering insights on adapting to digital transformation, and strategies for engaging audiences in a rapidly changing landscape.

     

    This includes how Time Out is pivoting in the face of AI challenges, why they won’t succumb to the drive for ‘negative news’ clicks and how their 4,000+ members of the ‘Time Out Loud’ community is being used for editorial direction and advertiser insight work.

     

     

    00:00 Introduction and Rob's Career Beginnings

    02:51 Rob's Journey from Sports Science to Media

    08:41 Leadership lessons

    10:08 Joining Time Out 

    11:25 Time Out Markets model

    13:10 The Evolution of Media and Audience Engagement

    18:14 Moving Away from Page Views to Core Value

    19:06 The Power of Human Reviews and Authentic Content

    21:29 Using Community and First-Party Data for Insights

    30:44 Adapting to Platform Changes and Diversification

    34:02 The Future of Media and AI Challenges

    34:44 Leadership, Culture, and Learning from Mistakes

    35:19 Quickfire Questions

     

    If you want to do business with the UK’s leading brands, request an ALF Insight demo.

    Hosted on Acast. See acast.com/privacy for more information.

    43 min
  • How News UK is Using AI to Transform Advertising

    In this episode, Amanda Rosevear, General Manager for ALF Insight, is joined by Charlie Celino, Commercial Services Director at News UK. 

     

    Charlie shares insights on navigating the evolving media landscape, the impact of AI on news and advertising, and proactive strategies for future success. 

     

    Discover how News UK is leveraging technology and innovation to stay ahead in a turbulent industry.

     

    00:00 Introduction and Background of Charlie Celino

    02:59 Role of Commercial Services Director at News UK

    04:45 Challenges in the News Industry: AI and Trust

    06:21 Advertiser Relationships and Brand Safety Concerns

    13:02 Proactive Strategies in a Changing Landscape

    16:09 Embracing AI: Opportunities and Internal Initiatives

    22:24 Revolutionising Sales with Digital Tools

    31:16 The Future of Media Consumption

    34:37 Quickfire Insights on Sales and Authenticity

    40:24 Charlie’s life as a movie and favourite hype songs

     

    If you want to do business with the UK’s leading brands, request an ALF Insight demo.

    Hosted on Acast. See acast.com/privacy for more information.

    44 min
  • Exploring the Evolution of Media Sales with James Walmsley from Immediate Media

    In this episode of OnBD with ALF, Amanda Rosevear, General Manager of ALF Insight, chats to James Walmsley, Ad Director at Immediate Media. 

     

    James shares insights from his career in media sales, including what he loved about his early days at MTV and why he’s stayed at Immediate Media for so many years.

    He discusses the industry's challenges, including the shifting digital landscape and the resurgence of print media. 

     

    James also tells us about the idea behind Atria, a new collaborative initiative among major UK publishers aimed at simplifying media buys and driving investment into trusted, editorial brands and why he thinks joining forces with ‘competitors’ is a positive move.

     

    00:00 Introduction

    00:47 James’s Career Journey

    04:11 Life at Immediate Media

    05:56 Challenges and Innovations in Publishing

    07:27 Focus on Video and Social Content

    09:14 Subscriber Growth Strategies

    12:40 Launch of Atria: A New Marketplace

    20:31 The Future of Publishing and AI

    22:06 The Importance of Human Connection in Media

    23:15 The Value of Trusted Brands

    24:56 Launching a New Initiative

    25:59 James's Passion for Media Sales

    29:03 The Future of Print and Digital Media

    31:42 Advice for Aspiring Salespeople

    36:00 James's Career Reflections and Hype Song

    37:39 Conclusion and Final Thoughts

     

    If you want to do business with the UK’s leading brands, request an ALF Insight demo.

    Hosted on Acast. See acast.com/privacy for more information.

    40 min
  • Building Communities and Winning Pitches: Insights from Kim James at Havas

    In this episode, Amanda Rosevear, General Manager of ALF Insight, chats to Kim James, Chief Growth and Business Development Officer at Havas Media Network. 

     

    Kim shares her journey through the media industry, starting as a graduate TV buyer to her current role at Havas Media Network. 

     

    Discover her thoughts behind the importance of building communities for business development and the strategies Havas uses to maintain relationships with prospective clients over long periods. 

     

    Kim emphasises the necessity of a team effort in successful pitches and tells us how Havas is working to expand their pitch bench. 

     

    The episode also discusses the evolving role of procurement in the pitch process and how Havas is addressing these changes through technology, robust qualification processes, and data-driven strategies.

     

    00:00 Introduction

    00:43 Meet Kim James: A Journey in Media

    03:29 Strategies for Business Development

    05:12 Building and Leveraging Communities

    14:45 The Art of Pitching

    21:38 The Changing Landscape of Pitch Processes

    26:07 Utilising Technology and Data in New Business

    33:36 Final Thoughts and Advice

    37:58 Conclusion and Farewell

     

    If you want to do business with the UK’s leading brands, request an ALF Insight demo.

     

    Hosted on Acast. See acast.com/privacy for more information.

    40 min

About OnBD with ALF

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Are you ready to level up your sales game? Welcome to OnBD with ALF, the podcast that brings you the best advice and success stories from industry leaders in media and…

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