In this episode, General Manager of ALF Insight and podcast host, Amanda Rosevear, interviews Debra Sharron, a seasoned sales trainer and founder of Media Sales Training. 

They discuss Debra’s journey into media sales, the current trends and challenges in the industry, and expert advice on sales success. The conversation also touches on the importance of consultative selling, the significance of face-to-face meetings, and strategies for building relationships with clients. Debra also shares insights on how to avoid being ghosted by prospects and explains why there’s a need for authenticity in sales. 

Plus, Debra answers our quickfire questions that reveal her thoughts on sales, success and her favourite hype song.

00:00 Introduction 

02:00 Debra's Journey into Media Sales

06:21 Current Trends in Media Sales

09:14 Consultative Selling in Today's Market

12:18 The Importance of Face-to-Face Meetings

20:40 Challenges Faced by Salespeople

24:05 Impact of Hybrid Working on Sales

30:30 Building Relationships in Sales

34:24 Keys to a Successful Sales Team

36:57 Quickfire Questions with Debra

If you want to do business with the UK’s leading brands, request an ALF Insight demo.

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