In this episode, Amanda Rosevear speaks with Nick Adams, CEO of Sense, about the evolution of new business strategies in the experiential marketing sector. 

Nick shares insights from his extensive career, discussing the challenges agencies face in winning clients today, the importance of data in sales, and the shift towards more transactional relationships. 

Find out how Sense identifies their top prospects, the opportunities of collaborating with other agencies and the value of building genuine relationships in a fast-paced industry.

00:00 Introduction

00:43 Meet Nick Adams, CEO of Sense

01:09 Nick Adams' Career Journey

03:22 Evolution of New Business Strategies

06:08 Balancing Outbound and Inbound Marketing

11:10 Challenges in Winning New Clients

12:10 Specialising vs. Generalising in Brand Experience

18:58 Importance of Data in New Business

23:17 Impact of COVID on Client Relationships

26:08 The Shift in Client Expectations

27:14 The Importance of Chemistry in Client Relationships

29:47 The Future of Relationship Building in Sales

32:26 Adapting New Business Strategies

34:00 Collaborations and Audience Segmentation

38:30 Quickfire Questions with Nick

43:30 Final Thoughts 

If you want to do business with the UK’s leading brands, request an ALF Insight demo.

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