Managing your investments–and emotions–amidst a volatile market can be stressful. Joe Maier, SVP Director of Wealth Strategy at Johnson Financial Group, breaks down the consequences of making financial decisions solely based on emotion. Joe discusses the psychology of loss aversion, regret aversion, and herd mentality and how these all factor into the decisions we make regarding our investments. Knowing how the brain works and how it affects your behavior can better equip you to handle your investments in a volatile market.