If your marketing feels flat, your message feels forced, or your ideal clients keep ghosting you—it might not be your funnel. It might be your frequency.
In this episode, we dismantle the myth that market research and client avatars are the starting point for great marketing. Instead, we dive deep into the real foundation of magnetic messaging: self-discovery.
Through a blend of emotional intelligence, business strategy, and universal law, Dr. Denaige McDonnell explores how identity, energy, and alignment shape not only your brand—but the clients you attract. You’ll hear raw stories, powerful metaphors, and a new way to look at marketing that starts with the question:
Who am I really building this for?
Why starting with your audience often leads to burnoutHow building a business on a borrowed identity creates internal frictionThe role of emotional intelligence in business strategyWhat it really means to find your “ideal” clientHow Laws of Attraction and vibrational marketing impact who shows up in your business10 powerful self-reflection questions to clarify your identity before you build another funnelWhat it looks like to move from performance to resonance in your brand and businessWhether you're pivoting from corporate, launching a new brand, or trying to rediscover your voice—this episode will reconnect you to the real reason your work matters.
[02:00] The myth of “market first” and why client avatars don’t work without clarity[10:00] Identity before strategy: why your brand should reflect your real rhythm[18:00] Your ideal client mirrors your ideal self (and how misalignment sneaks in)[25:00] The Laws of Attraction and why your energy is your marketing[32:00] Dr. Denaige’s personal story of building a brand that didn’t resonate—and what changed everything[38:00] Final reflection: your business isn’t just a brand—it’s a mirror5 Ways to Clarify Your Identity Before You Market Your Offer
Start building a brand that feels like home—and attracts the clients who belong there.
👉 Get it at equistry.com
Visit: equistry.com for resources, coaching offersFollow on Instagram: @denaigemcdonnellJoin the conversation using #EmotionalOrganizationReady to Stop Performing and Start Resonating?
This episode is your permission slip to stop chasing and start attracting.
Because the clients you’re meant to serve?
They’re already looking for someone like you.
Your job is to show up as yourself—clearly, confidently, and aligned.