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In this episode of the Marketing x analytics podcast, host Alex Sofronas chats with Laura Boman, a PhD specializing in consumer research. Laura dives into the surprising factors that shape our food experiences, revealing how ambient lighting can enhance food flavor and how eco-labels trick consumers into seeing products as healthier and tastier. She also uncovers the power of emojis in increasing tips and explores the dark yet fascinating concept of schadenfreude, showcasing its potential to boost nonprofit donations. Laura's groundbreaking experiments further examine the influence of scent on consumption and the subtle art of menu design in driving consumer behavior. This episode is a deep dive into the hidden mechanics behind everyday decisions, from the foods we crave to the tips we give.

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