This week, Kelsey LaBelle joins hosts Gianna and Maria to talk about marketing soft skills and returning to empathy in the workplace. Kelsey, who is the VP of Marketing at DomainTools, also shares how she works soft skills in her role at the company. Along with the emotional skills, Kelsey goes into creative ways to generate lead pipelines, why you should build trust with an audience, and shares the nuts and bolts of podcast production. Listen in for some deep talk on marketing—and lots of puns!

Timecoded Guide:

[07:28] Wrapping uniqueness and empathy into marketing

[15:26] Building lead pipelines with domain blooms 

[32:00] Podcast workflow and process of production 

[34:45] Can you be happy at work?  

[36:04] Closing with the guessing game  

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Definitions: 

DDoS: DDoS or DDoS’ing stands for ‘denial of service attack.” This is a cyberattack in which the perpetrator attempts to render a network resource unavailable to its users by disrupting the services of a host connected to the network. 

SANS: SANS stands for SysAdmin, Audit, Network, and Security and is the world’s largest cybersecurity research and training organization.

DNS: DNS stands for Domain Name System which makes the internet accessible by allowing the use of domain names.

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Links:

Spend some time with Kelsey on Mastodon and Twitter @punsandrosess

Follow Kelsey on LinkedIn.

Visit DomainTools on LinkedIn and Twitter.

Check out the DomainTools website.

Tune into the Breaking Badness podcast.

Keep up with Hacker Valley on our website, LinkedIn, Instagram, and Twitter.

Follow Gianna on LinkedIn.

Catch up with Maria on LinkedIn.

Join the Cybersecurity Marketing Society on our website, and keep up with us on Twitter.