Empire Secrets of Digital Marketing with Mariana Henninger

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When Lauren Loreto from @brandgoodtime and I met, I fell in love with how FUN and original her brand and presence was. And since I’m in a new mode of having FUN in my business this year, I knew I had to bring Lauren on to share how she does that. 


In this episode of Empire Secrets, Lauren and I dive deep into the essence of infusing personality into your brand and the critical role of client experience in building trust.

We explore the dynamics of post-sale engagement and the art of over-delivering to leave your clients awed and wanting more.

Tap here @brandmagnetic for a direct link!

If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

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When @matthew.allyn posts a reel, you stop and watch.

He is an amazing storyteller!

In this episode of Empire Secrets, Matt and I talk about showing up as your unapologetic self and why telling your personal story is so damn important.

We talk about what niching really means and really finding JOY in every piece of content you create — so you’re not always thinking of the algorithm.

Sign up for "Make Beautiful Content" free mini course here  

If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

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I was in not one but TWO car accidents today. 
Luckily it was a very minor fender bender (a girl pulled out from a parking lot thinking I was making a turn and crashed into me), and then I completely broke off my side mirror and damaged my door pulling out of the AUTO COLLISION SHOP when I didn't see a massive power line pole in the middle of the driveway -- while I was getting a quote for the damages of the first accident. 

You gotta laugh, right?! 

There's also a lesson that came to mind, from none other than Bills quarterback Josh Allen. 

This is a shorty - where you get a dump of what's on my mind this week!

If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

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OK. We all know we NEED good copy, but how do we actually get it??

When my friend and BRI-LLIANT conversion copywriter Jenn Whinnem is hired to write copy ahead of 7 & 8 figure launches, she doesn't skim the surface, she OBSESSES.

She's obsessed about nearly BECOMING the avatar that she is writing for, and goes to all the lengths of learning about them. (Hence the inspo for her business name Obsession Eleven)..

In this really inspiring convo, full of wit and fun anecdotes, Jenn shares what it takes to really write copy that sticks and converts, and the common misconception we have when we THINK we are our own avatar.

She also prepared a bonus JUST for Empire Secrets listeners, a true gem: a really incredibly detailed deep dive into the ins and out of her nurture sequence.

DO NOT MISS THIS. This is one of the best freebies I have spied with my little eye.

Find it (and her!) here >> http://obsessioneleven.com/empire 

If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

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Last week, I finally sat down to watch the replay of the "Ideas for 2024" summit that Stu McLaren held last December -- and I took so many notes, I just had to share. 

After a few days of masterminding, titans of the industry like Jeff Walker, Amy Porterfield, Ryan Levesque, Codie Sanchez and so many others shared their thoughts on what's working for them now and their top predictions for what's to come in the year ahead. 

So in this episode that I give you 100% permission to listen to in 2x speed, I go through all of my notes from this entire summit -- so you can see how you might apply the best ideas from the best into your own business. 

Enjoy 🥳
~Mariana   

If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

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Bro marketing energy isn't for everyone.

This week on Empire Secrets, I chat with the brilliant Jill Stanton - the heart & soul (with husband Josh Stanton) of Screw the Nine to Five... who's now turned her energy and brilliance into her newest venture: Millionaire Girls Club.

We talk all things: the current chapter of "Screw", how she had to overcome a fear and trauma from her past around women who weren't supportive, how the vision for this new venture came to her, what her desire was and the energy she's created for women in the 7+ figures.

It's a must-listen!

Check out Jill's Millionaire Girls Club here.



 

If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

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My mentor says: "It is CRITICAL that you have the most fun possible."

In this episode, I unpack how I see two types of "fun" in business: one is in how I show up for my audience, and the other is more internal -- focused on how my team and I actually get work done. The latter always tends to be a little harder for me to "have fun" - in part because I'm always so serious about what I do, even though I love it so much!!

So this year, I've decided to prioritize having fun in the actual WORK of the business, and, in this episode, I share my three ways for doing that:

1. Constantly identify the joy-suckers in your biz and kick 'em to the curb. Delegate, outsource, or eliminate.
2. Connect with fellow entrepreneurs. Swap stories, share laughs, keep each other motivated.
3. Celebrate EVERY win, big or small - CELEBRATE THEM.

👉🏻 For more fun times, follow me on instagram @brandmagnetic 😊
 
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If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

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Think branding is just about eye-catching designs and clever slogans? Nope. 

This episode of 'Empire Secrets' I chat with my gal Emily Paulsen, a brand strategist. Emily has spent 14 years mastering the art of branding, not just for the big players like Abercrombie and Fitch and Wendy's but for startups and online businesses.

In our chat, Emily takes us behind the scenes of crafting a brand that resonates. It's not just business; it's personal. She delves into how emotion drives brand loyalty and why your unique story is your brand's superpower. We're not just talking theory here. Emily shares real-world examples and practical tips on creating a brand that connects and endures.

Here's what we talk about:

• How businesses can effectively use their story to connect with customers on a deeper level.
• Consumer psychology and how it influences branding strategies.
• The significance of unique expertise in creating a brand identity.
• How brands change and adapt as businesses and their audiences evolve.
• The differences between personal and business branding and how to balance them.
• Maintaining authenticity in brand messaging and customer interactions.
• Strategies for long-term branding success and building a brand that evolves with the market.

For anyone playing the long game in business, this is a conversation you won't want to miss.

Don't miss Emily's complimentary 30-minute call to ask questions, share concerns and get expert eyes on your current brand!

If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

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In this solo episode of "Empire Secrets," I look back at the ups and downs of 2023. The decisions made, all the work that happened “below the surface” – it was a true iceberg year for me!! 

And then I dive into the game-changing mindset shifts and strategies that I’m taking with me into 2024.

This is THE YEAR. Let's make it happen! 🚀💭 #EmpireSecrets #NewYearNewGoals

If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

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In this episode of Empire Secrets, I chat with Nicole Frazier, a dear friend who’s also a Certified Mindset Coach and explore the hidden influences of deeply ingrained beliefs and how they subtly shape aspects of your business which can lead to self-sabotage. Nicole explains the impact of these beliefs on your business, health journey, and relationships.

Nicole and I discuss how these beliefs manifest in daily behaviors, contributing to things like procrastination and imposter syndrome. She explains how the reticular activating system works as your brain's mechanism for reinforcing internal narratives. This episode offers practical strategies to identify and reshape your mindset, helping you break free from limiting patterns.

Nicole is giving away a free 15 minute morning routine that will kickstart your mindset transformation.

If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic