Empire Secrets of Digital Marketing with Mariana Henninger

Text me!

Okay, let’s talk visibility—like, the kind that actually fits into your real life. In this episode, I’m chatting with Kelly Sinclair (aka the Fairy Brand Mother), and she’s got the easiest, most manageable way to start showing up more and getting noticed. Spoiler: it’s not about spending hours on Instagram or being glued to your laptop.

Here’s what we dive into:

• A Visibility Habit You Can Stick To: Kelly’s 10-minutes-a-day strategy that’s so simple, you’ll wonder why you weren’t doing it sooner.
• Making It Work for You: How to figure out where to show up and what to say, so it doesn’t feel like you’re just checking a box.
• Tiny Actions, Big Impact: Why one thoughtful email or follow-up can open doors you didn’t even know existed.
• The Social Media Reality Check You Need: Why it’s okay to skip the algorithm obsession and focus on what really matters.
• Kelly’s Ultimate Toolkit: A list of quick, doable ideas to help you stay consistent—even when life feels like a lot.

This is the stuff nobody tells you about visibility—the simple shifts that actually make it feel manageable and even fun. If you’re ready to stop overthinking and start making moves, this episode is going to be your new favorite.

Plus, Kelly’s sharing her free Ultimate Visibility Toolkit (get it at ksco.ca/empire) so you can get started right away.

Share this episode with a friend that needs more visibility and needs to hear this too!

If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

Text me!

This week, this is what’s been happening in my business—and my life:

• I joined an amazing workshop with Katelyn Bourgoin, where I had to answer the ultimate marketing question: “How does this make me FEEL?” (Let’s just say I left with some killer insights and a better way to explain my whole Brand Video thing.)
• Black Friday is here, and—surprise!—I didn’t plan a sale. Am I pulling something together at the last minute? Probably. Will it be genius or chaos? Stay tuned.
• Oh, and I bought grounding bedsheets. Because apparently, I’m the kind of person who plugs her bedsheets into the wall now.

So grab a snack (or leftover stuffing), and let’s catch up. This episode is all about figuring things out, celebrating the wins, and laughing at the fails. DM me your favorite Thanksgiving food or your weirdest Black Friday purchase—I need to know I’m not alone.

Links I mentioned in this episode:

Snag your copy of my massively popular Brand Stories that Convert with AI mini-course! Ths is such a fantastic primer for how to tell your Brand Story!

http://brandmagnetic.com/ai

If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

Text me!

In this episode of Empire Secrets, I got to nerd out with Wendy Breakstone about custom GPTs. Don’t know what those are? Don’t worry—neither did I until recently, and now I’m hooked. Think of them as your personal AI assistant but cooler because it’s programmed by you. (Also, it won’t send you weird texts at 2 a.m.) Here’s what we dished about:

• WTF Is a CustomGPT?: Wendy explains it in plain English. Basically, it’s like hiring a super-smart assistant who does the repetitive stuff for you—and gives you the competitive edge by helping your students get results FASTER. 
  
  
• AI Won’t Replace You—Promise: We get real about that whole “is AI coming for my job?” panic. Short answer: Nope. Long answer: It makes you look even more brilliant while your clients get faster wins.
  
  
• How to Avoid Rookie Mistakes: Wendy shares the biggest GPT blunders (like forgetting to secure your stuff—yikes!) and how to make yours actually useful instead of meh.

We also geeked out over how these tools can free up brain space, get your clients better results, and basically make your life a lot less “why am I doing this again?” Tune in and let me know what you think!

If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

Text me!

In this episode of Empire Diaries, I’m pulling back the curtain on my focus on a client-first business model and sharing the realizations that have reshaped my approach to growing Brandmagnetic. Overserving and overdelivering for my Brand Video Signature clients and Brand Video Accelerator students at the highest level, making sure they have exactly what they need to get the best results has been a massive priority for me in Q4. This has become more important to me – having deeper, more impactful client experiences – than growing the business more quickly. I want to build Brandmagnetic around genuine and fantastic results for everyone I work with!! Even if that means, for now, the business doesn’t grow as fast.

Here’s what I cover:

• Prioritizing client experience over quick wins: I explore why delivering exceptional service to current clients is central to my vision, even if it means slowing down on other areas like social media or new product launches – playing the long game!
  
  
• Visibility goals for 2025: My plans for increasing brand visibility and the big shift I’m making toward relationship-building and collaborations that align with my values. 
  
  
• The struggle to balance business growth and quality service: I discuss how I’m working to find balance, focusing on the programs that bring the most value to clients and resisting the pressure to chase every shiny object.
  
  
• Setting boundaries right now and saying no to scaling fast: Scaling isn’t always the answer. Here’s my internal dialogue around growth versus depth, and why sometimes I’m choosing to turn down opportunities if they compromise being there for my clients and students!

Links I mentioned in this episode:

Snag your copy of my massively popular Brand Stories that Convert with AI mini-course! Ths is such a fantastic primer for how to tell your Brand Story!
http://brandmagnetic.com/ai

The GHL (High Level) white label I’m absolutely obsessed with:
Get a 30-day free trial!
http://brandmagnetic.com/cc360

The peer-to-peer mastermind that I’m so excited to join – doors are opening NOW! 
(Only once a year so if you’re ready for this, do not miss!!)
http://brandmagnetic.com/mixermind

If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

Text me!

In this episode of Empire Secrets, I’m chatting with copywriter Kim Kiel about new ways to look at Black Friday. While everyone else is shouting “SALE!” from the rooftops, Kim has refreshing ideas for how to connect with your audience without getting sucked into the Black Friday chaos.

Here’s what we talk about:

• Black Friday Alternatives That Actually Matter: How to make an impact without doing the Black Friday dance—from celebrating Giving Tuesday to using your platform to show what you stand for.
• Why You Need a Swipe File (and How to Unsubscribe Like a Pro): We talk about building a swipe file for those “best of” and “what-were-they-thinking?” marketing examples, plus clearing out the inbox junk so you can focus on what matters.
• Stand-Out Sales Without the Sleaze: If you do decide to sell on BF, Kim’s got tips on stretching out your sale, bundling products, and creating an experience that feels good for everyone—no countdown timers required.

If you’re looking to do Black Friday (or not do it) in a way that feels totally in line with your values, tune in. We’re making holiday sales season feel a aligned.

If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

Text me!

In this episode of Empire Diaries, I’m sharing some behind-the-scenes on new tools, big shifts in my strategy, and a few lessons I’m learning as I go. Here’s what I cover:

• Are Launches Dead? I don’t think so, but the way we’ve been doing them definitely is. I talk about why I think launches need a serious update and how getting to know your audience on a deeper level is a game-changer.
  
  
• CustomGPT Magic: I created two custom tools for my students that go way beyond “ideal client” profiles. Includes fears, quirks, motivations—all the stuff that makes your audience feel seen. And my students are blown away!! 
  
  
• Systems & Outsourcing (the struggle): Building a team sounds glamorous, but it’s no walk in the park. I’ll tell you what’s working for me, what’s not, and why I’m so picky about who I bring in.
  
  
• Investing in New Skills (I’m done being a courseaholic, but I couldn’t resist): I finally took the plunge and in a flash sale bout Laura Belgray’s Inbox Hero, Story Hero, and Launch Hero programs. I’m giddy like a little girl at Christmas. Especially because I need a welcome sequence, STAT.

Enjoy the inner ramblings of my brain! And if you are looking for the ultimate guide to create a brand story that creates instant emotional connection, grab your cheat sheet here! http://brandmagnetic.com/cheatsheetconvert

If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

Text me!

In this episode of Empire Secrets, I sit down with content strategist and podcasting expert Krystal Proffitt to talk about how to streamline content creation and leverage it for business growth. Krystal dives into her signature "Spider Web Strategy," a powerful approach for repurposing content across multiple platforms to maximize reach and impact. 

We also explore her PREP method—Plan, Record, Edit, Publish, and Market—that helps creators stay consistent and avoid burnout. Whether you're a seasoned content creator or just getting started, this episode is packed with actionable strategies for boosting engagement and growing your audience through smarter content repurposing. Plus, Krystal shares insights on monetizing your podcast with sponsorships, affiliate launches, and YouTube strategies, giving you a clear roadmap to turn your content into a revenue-generating machine.

Connect with Krystal and take her “What’s Your Hidden Content Talent” quiz here: https://krystalproffitt.com/quiz

If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

Text me!

Imagine this: It’s noon, and you’re done with work for the day. Like, really done. Leads are flowing in, sales are happening, and you’ve got your afternoons to yourself. What if you could actually pull that off?

Jerry lays out how it all works, how video podcasting might just be the key to growing faster and working less. 

“Modcasting” is about breaking a podcast into distinct modules, each serving a specific purpose:

1 - Growing an audience: Attracting new listeners with targeted content.

2 - Engaging specific segments: Catering to different parts of the audience, creating content that resonates with different groups.

3 - Converting listeners into customers: Using podcast episodes strategically to move listeners towards making a purchase or taking action.

Then repurposing the content through short-form clips and posts, collaborating with guests and co-hosts to expand your reach and grow your show more quickly…  

The goal is to streamline the podcast creation process so you can efficiently generate leads and sales, ultimately freeing up your time and letting you run a business and be “done by lunch”. 

Connect with Jerry at modcastmarketing.com and also check out "Done By Lunch" podcast here! >> http://donebylunchpodcast.com

If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

Text me!

In this episode of Empire Secrets (Empire Diaries), I share how I’m seeing my business in a completely new way. There’s been this shift! I’ve moved from the big, lofty financial goals – pressure and stress and anxiety – to something deeper, a lot more meaningful. And I’m embracing what will be my new word for 2025 (or two, really) “unshakable joy.” I share so much more in the episode!

I’m also right in the middle of planning Amy Porterfield’s Brand Video—it’s a big project, tight deadlines, lots of moving pieces!! 

I also talk about the new 12-Week Year! It’s a system I swear by—breaking the year into manageable chunks. I’m reworking my signature course Brand Video Signature and creating brand new GPTs (so excited about this!!), building a new ad funnel, pitching bigger podcasts and getting all my finances in order.

Hope you enjoy this episode!!

And if you haven’t yet - make sure to grab my ultimate cheat sheet for crafting a brand story that converts! http://brandmagnetic.com/cheatsheet

If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

Text me!

We often misunderstand the role of Virtual Assistants (VAs). Today I chat with self-proclaimed “jill-of-all-trades when it comes to digital marketing and techie skills” Emily Reagan about everything from defining the difference between a general assistant and a specialized marketing VA, all the way to the importance of real-time feedback loops during launches. 

We also cover:
- Clarifying roles and responsibilities
- Specialization over generalization
- Onboarding and SOPs
- Hiring for the long term, not just the launch
- Investing in skilled (vs. low cost) help
- Capturing real-time feedback during launches
- Post-launch debriefs

Emily shares practical advice on avoiding common pitfalls when working with VAs, from setting clear expectations to how to actually build a well-rounded team. She’s the master of all things “finding your unicorn VA” – and my go-to for how to maximize your VA’s potential to boost your business!

Check out Emily’s free guide to hiring a Virtual Assistant: https://emilyreaganpr.com/hire

If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic