Employee To Boss: Entrepreneurship, Side Hustles, and Business Growth Tips from Experts

After years of being a champion flair bartender, Ati Grinspun decided she wanted more out of her life. She always had a passion for photography, but after giving birth to her son, she felt as if her business was just another baby to take care of. In 2017, she transitioned to full personal branding photography, and it grew into what it is now, a personal branding photography membership and the Be You Brand Academy.

Ati is a coach and photographer who is on a mission to help women stand out online. She teaches women to build client-attracting brands that showcase your expertise and personality with authenticity and heart. She believes running your business and marketing your offers should never be a bore or a chore. Your ideal clients are out there waiting for you, so show them what you're all about with consistency, passion, and purpose!

Ati’s journey started with self digging. If you don’t have a personal brand, the honest truth is yes you do, you just don't have control over how you are being seen. What Ati helps her clients with is showing up confidently telling people what you do.

What Ati finds her clients struggling with is not knowing why they started their business in the first place. There is always a deeper why!


In this episode:
- Clarity on what you do, why you do it, and who you do it for.
- Crafting a clear message on what you do.
- How to grow your business, including podcasting aka borrowed audiences

Action steps:
1. Create 1 piece of content this week that you are proud of
2. Put yourself out there
3. Ask for feedback from peers


Connect with Ati:
5 Day Personal Branding Bootcamp: https://atigrinspun.com/brandclarity/
Instagram: https://www.instagram.com/ati.g.branding/
Facebook Group: https://www.facebook.com/groups/beyoubrandtribe

Connect with me, Hayleigh Hayhurst:
Podcast courses: https://espressopodcastproduction.vipmembervault.com/products/courses/view/1126813
Podcast Resources: https://www.espressopodcastproduction.com/resources
Instagram: https://www.instagram.com/espressopodcastproduction/
Facebook Group: https://www.facebook.com/groups/espressogrowth
Website: https://www.espressopodcastproduction.com/
Music: John Kiernan. www.johnkiernanmusic.com
Host your podcast on Spreaker: https://spreaker.pxf.io/Boss

When Jessica realized she was thinking of her office as “jail” she knew something had to give.

Jessica Stephens is a corporate marketer turned social marketer, online entrepreneur and podcast host. She's passionate about supporting people in transforming their daily actions to be on purpose and love their life! Career, business, relationships, health, love all of it! She is a master networker and connector helping pair people with others and opportunities. 

Her love for travel landed her a Pilot husband which fueled her desire to ditch the cubicle life for a carry-on bag, laptop and good wifi!  When she's home you can find her in the kitchen churning up a batch of homemade gourmet ice cream and being the best plant mom she can be! 

Jessica is also the host of the I Just (Blank)! Now What? Podcast where we celebrate everyday people who have had situations happen in their life, good or bad, and how they took the necessary step to figure how to move on from there! We share these stories to inspire and empower others to know they can figure out and answer, the 'Now What?' moment in their life too!

Jessica is amazing at using her podcast to grow her business (check her out!)

In this episode:
- Finding your why for leaving corporate
- The process of getting into network marketing
- Following up and telling people what you do


Action Steps:
1. Be open to network marketing as your transition vehicle out of a 9-5
2. Start before you are ready
3. Believe that you can do it. Belief is a superpower that can fuel anything

Connect with Jessica:
Website: https://jessicastephens.ca
Podcast: https://jessicastephens.ca/blogs/news
Her Arbonne Store: https://www.arbonne.com/us/en/arb/jessicastephenstoronto/

Connect with me, Hayleigh Hayhurst:
Podcast courses: https://espressopodcastproduction.vipmembervault.com/products/courses/view/1126813
Podcast Resources: https://www.espressopodcastproduction.com/resources
Instagram: https://www.instagram.com/espressopodcastproduction/
Facebook Group: https://www.facebook.com/groups/espressogrowth
Website: https://www.espressopodcastproduction.com/
Music: John Kiernan. www.johnkiernanmusic.com
Host your podcast on Spreaker: https://spreaker.pxf.io/Boss

Welcome to season 2 of the Employee To Boss podcast!

Today's guest is my badass client, Liz Landeen! Liz is a business strategy & action coach who started her own business so she could do more of what she loves, spending time in the outdoors. She left her 12 year long career in the non-profit field because she wanted more out of life. She wanted to live her life by design, not by default.

She shares how she left her corporate job, started her business, and solidified her offers! Now she helps entrepreneurs get shit done!

Liz is the host of The Outdoor Entrepreneur, a podcast for the entrepreneurial minded outdoor enthusiasts (and let me tell you, her show is AMAZING!) She started her podcast because it was something she was passionate about. Through my coaching program, we found a connection between her business and her podcast, and how all of her passions are tied together.

Liz is also the founder of the Elevated Entrepreneur Collective, A community for high-achieving women who are calling-in and claiming clarity, calm, and focused action in their life and biz!

Action Steps:
1. Use the 2 minute rule - if you can do something in 2 minutes or less, do it right then and there
2. What is one thing you can do today to move you one step closer? Put it on your calendar
3. Stop trying to do it all alone. Find a community to support you!

Connect with Liz:
Website: https://www.lizlandeen.com
Instagram: https://www.instagram.com/lizlandeen/
Listen to The Outdoor Entrepreneur: https://www.lizlandeen.com/podcast
Learn more about the Elevated Entrepreneur Collective: https://www.elevatedentrepreneurcollective.com

Connect with me, Hayleigh Hayhurst:
Podcast courses: https://espressopodcastproduction.vipmembervault.com/products/courses/view/1126813
Podcast Resources: https://www.espressopodcastproduction.com/resources
Instagram: https://www.instagram.com/espressopodcastproduction/
Facebook Group: https://www.facebook.com/groups/espressogrowth
Website: https://www.espressopodcastproduction.com/
Music: John Kiernan. www.johnkiernanmusic.com
Host your podcast on Spreaker: https://spreaker.pxf.io/Boss

Welcome to season 2 of the Employee To Boss Podcast!

I am your host, Hayleigh Hayhurst, the owner of Espresso Podcast Production, a full service podcast agency specializing in editing, marketing and strategy.

This season will be highlighting my clients, my connections, with the main shift being I am interviewing podcast hosts!

Why, you may ask?

Because I want more people (YOU) to start a podcast confidently!

If you have not already, please leave me a review on Apple Podcast and Spotify!

Connect with me, Hayleigh Hayhurst:
Podcast courses: https://espressopodcastproduction.vipmembervault.com/products/courses/view/1126813

Podcast Resources: https://www.espressopodcastproduction.com/resources
Instagram: https://www.instagram.com/espressopodcastproduction/
Facebook Group: https://www.facebook.com/groups/espressogrowth
Website: https://www.espressopodcastproduction.com/

Music: John Kiernan. www.johnkiernanmusic.com
Host your podcast on Spreaker: https://spreaker.pxf.io/Boss

Hey Boss! Get out of your own way! In business, of course.

Are you afraid of creating courses for your business? Trust me, I was too! But this conversation with Tanya Kabuya about confidently creating courses is game changing.

Tanya is a course creator and the founder of Wizz Digital Academy. She helps people of influence such as authors, coaches, speakers, consultants,and content/course creators how to amplify their marketing message to magnetize clients and opportunities.

We talk about when it is time to create a course, who should create courses, and how to create and sell them!

Before Tanya started her business, she was experiencing mom guilt, and was not spending as much time with her son as she would like. She is a single mom and worked so much in her corporate job. She was also experiencing imposter syndrome and was not sure who would even want to buy her courses, but that was her game changing light bulb. When she realized that she was the expert, and people wanted to learn from her white label courses, her journey into course creation started.


In this episode:
- How to create courses
- Niching down and marketing courses
- Getting over the fear of creating courses
- How to pricing your course and thinking about what it costs for you to make, and what it costs the buyer not to know.
- Courses as a side hustle

Action Steps:
1. Write down 5 ideas that light you up, and do some research
2. Get out of your own way!!!
3. Give yourself permission to be different.


“People buy for the results”


Connect with Tanya:
Website: https://www.wizzdigitalacademy.online
Facebook: https://www.facebook.com/Tanyalapatrone/
Instagram: https://www.instagram.com/tanya_lapatrone

Connect with me, Hayleigh Hayhurst:
Podcast courses: https://espressopodcastproduction.vipmembervault.com/products/courses/view/1126813

Podcast Resources: https://www.espressopodcastproduction.com/resources
Instagram: https://www.instagram.com/espressopodcastproduction/
Facebook Group: https://www.facebook.com/groups/espressogrowth
Website: https://www.espressopodcastproduction.com/

Music: John Kiernan. www.johnkiernanmusic.com
Host your podcast on Spreaker: https://spreaker.pxf.io/Boss

I just turned 25, and I am hanging out in Costa Rica on vacation to celebrate, so I thought it would be fun to replay my very first episode telling my story, and what my business and podcast is all about!

Come over to IG @espressopodcastproduction to read my post about 25 things I've learned in business for my 25th birthday, and some amazing beach photos!

--

Welcome to the Employee To Boss Podcast!

This episode is all about how excited I am to be launching the Employee To Boss Podcast! This podcast has been in the works for *a while* now, and I am just thrilled to be sharing these empowering interviews with world-changing entrepreneurs! We talk all about how to start your own business, grow your business, and the wins and struggles they have experienced.

My name is Hayleigh Hayhurst and I am the owner of Espresso Podcast Production, a full-service podcast production agency specializing in Editing, Marketing, and Strategy!

My journey into podcasting started when I was in college and co-hosted a pro-wrestling podcast called Wrestling Winedown with my friend Lo. I graduated from the University of Nevada, Las Vegas in December 2019 with a BA in Journalism and Media Studies and a minor in Political Science and Film.

I started my business, Espresso Podcast Production, in June of 2020, just months after I moved to Seattle Washington in search of something new in life.

Needless to say, I love talking, I love communicating, I love everything that podcasting encapsulates. And so that is why I'm so excited to be launching my very own podcast. I have helped my clients launch, grow, and monetize their podcasts, and now it is time for me to have some fun of my own!

I think of podcasting as an outlet to express yourself. And one of the big things that I want to stress in this podcast is you don't have to leave your 9 to 5, you don't have to start your own business. But you should be doing something that brings you joy outside of your 9 to 5.

If your whole life is your corporate job, it's going to lead to burnout. You're going to get bored. You're going to get annoyed. You're going to want something more.

That's why side hustles are so popular right now, honestly, you can make a side hustle out of anything. You could make a side hustle of watching dogs on the weekend, you can make a side hustle of selling ebooks, selling sports cards, really, anything out there can be a side hustle. There are so many different things that you can do. And my favorite is podcasting.

I am 24, a dog mom, a Taurus, and a podcast enthusiast.

I am so excited for you to tune into this podcast every Tuesday for a new interview episode with an amazing entrepreneur. You will be able to find the transcripts on my website, www.espressopodcastproduction.com, and all the links will be in the detailed show notes.

I cannot wait to connect with you!

Connect with me, Hayleigh Hayhurst:
Instagram: https://www.instagram.com/espressopodcastproduction/
Facebook Group: https://www.facebook.com/groups/espressogrowth
Website: https://www.espressopodcastproduction.com/

Music: John Kiernan. www.johnkiernanmusic.com

In today’s episode I speak with Jessica Sato about how she coaches women though breaking free from corporate and going full time into their entrepreneurship dreams. Entrepreneurship takes time, effort and energy, and it is a slow process, but it is SO worth it!

In my podcast coaching program, I preach strategy, and Jess does the same! We talk about the difference between an escape plan vs an exit strategy when leaving a corporate job, and having a solid strategy behind leaving your job. A strategy takes away stress of trying to make things work, it gives you the confidence that things will work!

Jess Sato has been an entrepreneur for over 10 years. She hopped off the corporate treadmill and became an entrepreneur, but it did not happen overnight. She created a plan, made mistakes, and learned from them along the way. She has helped dozens of women start their own successful businesses and leave the corporate world behind. Her goal is to help women find the path and the purpose that are uniquely theirs.


In this episode:
- Escape plan vs exit strategy from corporate
- The slow process of entrepreneurship
- Seeing it pay off

Action Steps:
Dig into you personal finance numbers
Do some soul searching and find if this is really what you want to do
Hire a coach to help you navigate the process


Connect with Jessica:
https://jessicasato.com

Connect with me, Hayleigh Hayhurst:
Podcast courses: https://espressopodcastproduction.vipmembervault.com/products/courses/view/1126813

Podcast Resources: https://www.espressopodcastproduction.com/resources
Instagram: https://www.instagram.com/espressopodcastproduction/
Facebook Group: https://www.facebook.com/groups/espressogrowth
Website: https://www.espressopodcastproduction.com/

Music: John Kiernan. www.johnkiernanmusic.com
Host your podcast on Spreaker: https://spreaker.pxf.io/Boss

Hey Boss! So you want to start a podcast, or grow your podcast, but you aren't seeing the growth that you were hoping for?

In this episode, I share the 5 most common podcast marketing mistakes that I see when it OFTEN! These are so common, so if I call you out on something, do not be worried, I have the solutions for you.

For more personalized help, book a Podcast Audit with me: https://calendly.com/hayleighhayhurst/strategy-session


Connect with me, Hayleigh Hayhurst:
Podcast courses: https://espressopodcastproduction.vipmembervault.com/products/courses/view/1126813

Podcast Resources: https://www.espressopodcastproduction.com/resources
Instagram: https://www.instagram.com/espressopodcastproduction/
Facebook Group: https://www.facebook.com/groups/espressogrowth
Website: https://www.espressopodcastproduction.com/

Music: John Kiernan. www.johnkiernanmusic.com
Host your podcast on Spreaker: https://spreaker.pxf.io/Boss

Hey Boss...You are in charge of what you want in life. You are in charge to go out there and get it. You are the boss!

She was successful but was overdrawing her bank account frequently, and this caused her to feel ashamed and like an imposter. She has a Ph.D. but was dismissing this. She thought that in order for her to have real respect and authority, she thought she needed to go to medical school. When she didn't get into medical school, she was upset but knew the universe was looking out for her.

We dive into raising your prices and knowing your value. This is a blind spot for a lot of employees because your boss tells you your value. This also leads to entrepreneurs not knowing their value, because asking for more can be difficult. It can be hard to put ourselves first. As entrepreneurs, we need to stop letting our clients lead our business, and wait for our clients to set up financially free.

Action Steps:
1. Pay attention to your breath
2. Write down your ideas - get them out of your head and get them onto paper
3. Pick one idea and go for it. Go all in. Do not have a Plan B.

The One You Feed podcast: https://www.oneyoufeed.net


Connect with Deborah:
Deborah’s Website: https://deborahfryer.com
Deborah’s Instagram: https://www.instagram.com/deborahfryer/
Anatomy of Money Academy Facebook Group: https://www.facebook.com/groups/anatomyofmoneyacademy


Connect with me, Hayleigh Hayhurst:
How To Be A Podcast Guest course: https://espressopodcastproduction.vipmembervault.com/products/courses/view/1126813

Book a Podcast Audit with me: https://calendly.com/hayleighhayhurst/strategy-sessio

Podcast Resources: https://www.espressopodcastproduction.com/resources
Instagram: https://www.instagram.com/espressopodcastproduction/
Facebook Group: https://www.facebook.com/groups/espressogrowth
Website: https://www.espressopodcastproduction.com/
Music: John Kiernan. www.johnkiernanmusic.com
Host your podcast on Spreaker: https://spreaker.pxf.io/Boss

Hey Boss! This episode is powerful.

Carissa is an intuitive transformational coach, a vocal manifestation expert, and a leader for women who are ready to embody unstoppable confidence. She helps creatives and entrepreneurs cultivate an unapologetic sense of self, and access the full power of their voices — so they can magnetize dream clients, manifest golden opportunities, and vivaciously stand out against a raging sea of vanilla marketing.

This episode is AMAZING and full of great value. If you are looking to find your voice and be more confident, this is the episode for you.

In this episode:
- The power your voice has
- How Carissa created her own job title, and it has grown with her life.

Action steps:
1. Hire A Brand Photographer
2. Learn the tools you need to succeed, and invest
3. Walk the walk and embody the person you want to be

Connect with Carissa:

Instagram: https://www.instagram.com/carissa_lynn_renner/

Facebook: https://www.facebook.com/carissalynnrenner/


Facebook group: https://www.facebook.com/groups/unreasonablyconfident

Freebie: Vocal Sounding Meditation for Energetic Alignment
A guided meditation using your breath, voice, and body to clear energetic blocks and create space for manifestations to come through. Includes a short pdf that explains the energy centers in the body and how they affect your ability to create magic within the framework of everyday life. https://www.carissalynnrenner.com/guided-vocal-sounding-meditation


Connect with me, Hayleigh Hayhurst:

How To Be A Podcast Guest course: https://espressopodcastproduction.vipmembervault.com/products/courses/view/1126813

Book a Podcast Audit with me: https://calendly.com/hayleighhayhurst/strategy-sessio


Podcast Resources: https://www.espressopodcastproduction.com/resources

Instagram: https://www.instagram.com/espressopodcastproduction/

Facebook Group: https://www.facebook.com/groups/espressogrowth

Website: https://www.espressopodcastproduction.com/

Music: John Kiernan. www.johnkiernanmusic.com

Host your podcast on Spreaker: https://spreaker.pxf.io/Boss