Employee To Boss: Entrepreneurship, Side Hustles, and Business Growth Tips from Experts

This episode is packed with value for anyone wanting to start a unique business, or who feels like they don’t fit into a specific niche!

Today, I speak with Shannon MacFarlane owner of Slobbered Lens about how she got started as a photographer, storyteller, and memorial artist who honors grief and love in human-animal relationships.

Shannon started her business as a side hustle in 2009, and after health issues, went full time in 2016.

She was working in a job where she responded to emergencies, and it was too much for her nervous system. It came to the point where she needed to choose between work and her health - a big part of her identity was her job, so walking away was hard.

When she was pregnant, she was told he was incompatible with life. One of the things that she leaned on during that time, was pulling out her camera and seeing things differently. When her son was in the NICU, she photographed him and the things around him

What she does is very emotionally draining, lets herself feel emotions. She cries and that is okay with her. She felt shame at first but then realized that is just how she works. And allows herself to do that. She says that she cannot separate herself from her work, and the day she does she knows that is when she should stop doing it.

1. Find a friend or fellow entrepreneur to talk to for a new perspective on business
2. Find someone who will just listen to you when you need to talk
3. Do only want feels good to you when it comes to business, there is no one right way


Connect with Shannon:
Facebook: https://www.facebook.com/PlatinumPawPhotography

Connect with me, Hayleigh Hayhurst:
How To Be A Podcast Guest course: https://espressopodcastproduction.vipmembervault.com/products/courses/view/1126813
Book a Podcast Audit with me: https://calendly.com/hayleighhayhurst/strategy-sessio


Podcast Resources: https://www.espressopodcastproduction.com/resources
Instagram: https://www.instagram.com/espressopodcastproduction/
Facebook Group: https://www.facebook.com/groups/espressogrowth
Website: https://www.espressopodcastproduction.com/
Music: John Kiernan. www.johnkiernanmusic.com
Host your podcast on Spreaker: https://spreaker.pxf.io/Boss

As a professional podcast producer, I have seen so many ways that people use their podcasts. Today, I want to highlight two of the most common ways to use a podcast to your advantage, and how to maximize it!

This episode is for anyone wanting to start a podcast, as well as those who already have a podcast and want to grow with a stronger strategy.

How To Be A Podcast Guest course: https://espressopodcastproduction.vipmembervault.com/products/courses/view/1126813

Book a Podcast Audit with me: https://calendly.com/hayleighhayhurst/strategy-session

Connect with me, Hayleigh Hayhurst:
Podcast Resources: https://www.espressopodcastproduction.com/resources
Instagram: https://www.instagram.com/espressopodcastproduction/
Facebook Group: https://www.facebook.com/groups/espressogrowth
Website: https://www.espressopodcastproduction.com/

Music: John Kiernan. www.johnkiernanmusic.com

Host your podcast on Spreaker: https://spreaker.pxf.io/Boss

This episode is packed full of gems! I speak with Marketing Strategist and Sales Funnel Coach, Liz Boer about lead generation, sales funnels, writing sales pages and setting up your necessary funnels.

Liz Boer is a Marketing Strategist and Sales Funnel Coach who helps purpose-driven entrepreneurs create unlimited impact and income through profitable, value-packed online courses. As a marketing strategist and sales funnel coach with over 10 years under her belt helping online businesses grow their revenue through smart automated systems, paid traffic campaigns, and direct response copy, she knows the sustainable strategist to scale new offers and existing ones. Liz has proven results from having built and consulted on over 150 funnels through her marketing agency and she loves spilling all her secrets of what’s working now on her podcast and group coaching programs.

Before starting her business, Liz was working at agencies with amazing brands like ford motor company, Stitch Fix, Hulu, and Fabletics, who were running million-dollar ad campaigns. Liz saw a big gap in the entrepreneurial space for women specifically those who are creators and passionate about a product or service, but they were not sure how to promote their business!

We dive into how most businesses are focused on three key pieces, visibility/engagement, lead generation, and sales. We also talk about the one funnel every business needs - the lead generation funnel.

Action Steps:
1. Add one automated workflow to your business
2. Start to write down your audience’s primary pain points and desires
3. Be consistent, especially if you are just starting out + stick to a schedule



Connect with Liz:
Free resources - lizboer.com/tools
Sales Page Audit: lizboer.com/quiz
Instagram: https://www.instagram.com/lizboer_com/

Connect with me, Hayleigh Hayhurst:
Free Resources: https://www.espressopodcastproduction.com/resources
Instagram: https://www.instagram.com/espressopodcastproduction/
Facebook Group: https://www.facebook.com/groups/espressogrowth
Website: https://www.espressopodcastproduction.com/
Music: John Kiernan. www.johnkiernanmusic.com

Host your podcast on Spreaker: https://spreaker.pxf.io/Boss

Ready to be more confident in yourself and your business? This episode is for you!

In today’s episode, I speak with Heather Jean. Heather is the Co-Pioneer of Confidence Through Cabaret podcast.

On her personal journey, she has been through incredible experiences and on many bumpy roads. She has owned a successful global training + career & confidence coaching consultancy for 25+ years, specializing in developing leadership, communication, self-awareness, and interpersonal skills, and of course, confidence and success and now coaches other womxn on how to be confident in their own life.

When she discovered cabaret and learned amazing tools in this exciting arena, she learned to take up space and own my voice and message throughout my life.

Her mission is to inspire, support, and illuminate the journeys of others; to help them find true self-acceptance of themselves, to enjoy greater confidence throughout their lives in Personal Life, Work-Life, and Stage Life.

In this episode, we talk about how change in business should be welcomed, because change signifies growth. We also talk about imposter syndrome, especially around age and social media!

Action Steps:
Watch your self talk
Find things to be grateful for
Celebrate your successes


Connect with Heather:
https://confidencethroughcabaret.com/linktree


Ready to be a guest on podcasts? Get the course here! https://espressopodcastproduction.vipmembervault.com/products/courses/view/1126813


Connect with me, Hayleigh Hayhurst:
Free Resources: https://www.espressopodcastproduction.com/resources
Instagram: https://www.instagram.com/espressopodcastproduction/
Facebook Group: https://www.facebook.com/groups/espressogrowth
Website: https://www.espressopodcastproduction.com/
Music: John Kiernan. www.johnkiernanmusic.com

Host your podcast on Spreaker: https://spreaker.pxf.io/Boss

Today my guest is Dianne Shelton, the founder of Passion Breakthrough and an Award-Winning Certified Coach.

Dianne Shelton helps female entrepreneurs launch and scale their thriving online businesses using practical strategies and simple systems.

For over 10 years, Dianne was in the tech industry working with Fortune 500 companies. She realized that it was very male-dominated, but she wanted to start working with more women, so she founded Passion Breakthrough.

There were three main things that encouraged Dianne to leave her high-paying corporate job - filling up her cup with stuff she loves, taking back control of her mental health, and the desire to be surrounded by high-achieving women.

If you are anything like me, when I first started my business I was overwhelmed with everything I needed to do. Dianne’s advice is to prioritize your day by first doing your income-producing tasks and your relationship-building tasks.

She originally got her MBA to get ahead in the tech management field, but now uses her MBA to help other women start their own businesses. Once she found clarity in her business and her offers, she started networking and getting herself out there. The more you put yourself out there and make an offer to someone else, then you don't have a business!


Action Steps:
1. Stop procrastinating and commit go going all-in on your business - even with imperfect actions
2. Prioritize networking
3. Be comfortable with change

Connect with Dianne:
https://passionbreakthrough.com/ig/
https://www.instagram.com/passionbreakthrough/

Connect with me, Hayleigh Hayhurst:
Free Resources: https://www.espressopodcastproduction.com/resources
Instagram: https://www.instagram.com/espressopodcastproduction/
Facebook Group: https://www.facebook.com/groups/espressogrowth
Website: https://www.espressopodcastproduction.com/
Music: John Kiernan. www.johnkiernanmusic.com

Host your podcast on Spreaker: https://spreaker.pxf.io/Boss

Ready to get your health under control… or join the ever-growing wellness industry?

There are SO many niches within the wellness industry. Today I am speaking with Philip Anthony Mangan, a.k.a. The Wellness Wingman. He helps overwhelmed women lose weight & regain control through daily personalized support. Philip is a model, commercial actor, an environmental activist, a Certified Personal Trainer & Fitness Nutrition Specialist. He is the founder of a holistic health and wellness coaching business that focuses on providing people with the clarity, control, and confidence they need to make lasting changes in their lives.

Anthony walks the walk. Before he started even taking on clients, he went through a huge transformational journey. He went through a breakup. This is where he decided to stay on his fitness journey, leave the party scene, and started healing by investing in himself. He realized it was time for him to grow internally, outgrew the party life. A lot of his healing and self-worth came from being alone. He took the time to get to know himself

After college, he was not sure what he wanted to do. He was laid off from his job and was offered an opportunity with his friend, to start a party bus. He took his last $1000 from unemployment and grew the 1 bus company to a 6 bus company.

We talk about staying open to new opportunities but still having a safety net. We also talk about how he gets clients by branding himself very authentically. He stays consistent with his social media, and that keeps him getting clients. Consistency is everything. Everything you want in life comes from building a consistent habit.

In this episode:
- Knowing yourself before niching down
- Staying consistent
- Growing a business in a responsible way

Action steps:
1. Start focusing on your entrepreneurial journey - but continue to rest when you need it.
2. Set up your transition time frame to keep yourself motivated.
3. Understand what you are passionate about to niche down

Connect with Philip:
Philip offers a free 30-minute coaching consultation on his website www.PhilipMangan.com
Instagram: https://www.instagram.com/philipanthonymangan/


Connect with me, Hayleigh Hayhurst:
Free Resources: https://www.espressopodcastproduction.com/resources
Instagram: https://www.instagram.com/espressopodcastproduction/
Facebook Group: https://www.facebook.com/groups/espressogrowth
Website: https://www.espressopodcastproduction.com/
Music: John Kiernan. www.johnkiernanmusic.com
Host your podcast on Spreaker: https://spreaker.pxf.io/Boss

Every step of the way leads you to where you are.

As entrepreneurs, we sometimes question why we spent tons of money on college, spent years in corporate life, but everything we have done gave us the experience we have today!

Angie Ringler, the founder of Tangie LLC, started her business based on curing an issue she was experiencing, sensitive skin.

Angie Ringler is the founder of the environmentally-conscious business Tangie LLC, doing business as WasteFreeProducts.com. Her company is a carbon-neutral business, using only plant-based ingredients, and is certified cruelty-free with Leaping Bunny certification.
What makes Angie a unique eco-warrior is a fact that she taught herself to discover solutions for her own personal health and skin issues. Through her resourcefulness and investigative spirit, she developed a unique manufacturing process that eliminated plastic bottles needed for liquid household cleaning and body products.

We talk deeply about staying motivated when you believe you are the only person committed to the cause - there are so many consumers for one product, but you have to stay dedicated to it.

We also talk about pricing your products in a sustainable way! As you grow, there is no way you can do everything yourself and be successful at it. Price yourself in a way that you understand that one day you will need to pay employees, assistants, services, a lawyer, or anything else that may occur. You have to consider what costs you will have in the future, even if you don’t need them now!

In this episode:
- Staying committed to your goals
- Setting work boundaries
- Finding the market for Waste Free Products

Action steps:
1. Buy bars, not bottles
2. Grow something - it gives us more of a connection to the earth
3. Read labels - really look at what is in the products you are using and the food you are eating


Connect with Angie:
http://wastefreeproducts.com/
[email protected]
Instagram: https://www.instagram.com/WasteFreeProducts/
Free Ebook, Going Plastic Free Room By Room: https://wastefreeproducts.com/product/e-book-going-plastic-free-room-by-room/
The Grateful Redhead Podcast: https://wastefreeproducts.com/podcasts/
Use Promo Code BOSSPOD for 20% off your purchase!

Connect with me, Hayleigh Hayhurst:
Free Resources: https://www.espressopodcastproduction.com/resources
Instagram: https://www.instagram.com/espressopodcastproduction/
Facebook Group: https://www.facebook.com/groups/espressogrowth
Website: https://www.espressopodcastproduction.com/
Music: John Kiernan. www.johnkiernanmusic.com
Host your podcast on Spreaker: https://spreaker.pxf.io/Boss

Happy 2.22.22!

If you believe in angel numbers, 222 represents hope, representative of balance, harmony, life choices, commitment, compromise, and trust. It's a sign you can build on your current situation to achieve your goals and more.

So, in this solo episode I talk about how you can grow your podcast and get more listeners through my top 2 marketing tips, 2 podcast management tips, and 2 podcast growth tips.

I dive into a lot of information in this episode that I want you to think about. I want you to think about your goals, who you want to listen to your podcast, and who you want to connect with.

You need to have a strategy with your podcast, and that is what I help my 1:1 clients with!

If you have any questions, please feel free to connect with me on Instagram, Facebook or through email ([email protected]).

Send me a message about what you think about this episode, and let me know if you start doing any of these!

Calendly: https://calendly.grsm.io/ck4z7n8xprcm


Connect with me, Hayleigh Hayhurst:
Free Resources: https://www.espressopodcastproduction.com/resources
Instagram: https://www.instagram.com/espressopodcastproduction/
Facebook Group: https://www.facebook.com/groups/espressogrowth
Website: https://www.espressopodcastproduction.com/
Music: John Kiernan. www.johnkiernanmusic.com
Host your podcast on Spreaker: https://spreaker.pxf.io/Boss

When you know what you want and know who you want to help, you can become a magnet to your clients (if you work on your mindset!)

In this episode, I speak with Mallory Meyer, a Reiki Master, Medium, Cosmic Channel, and certified Life and Success Coach, NLP, TIME, EFT, and Hypnotherapy Practitioner.

Mal came from a corporate where she was an HR professional. The road to entrepreneurship was not a quick jump, but she always felt a calling to do something bigger and better. She climbed up the corporate ladder, and the more she climbed the less fulfilled she felt. In 2018 she went through reiki healing, and that was her life-changing pivotal point.

Mal helps spiritual entrepreneurs build a profitable and aligned business. What that entails is being specific around one offer when you are getting started. Building a high ticket premium offer will help you avoid burnout, and build a sustainable business!

If you want to attract your clients like a magnet, you need to know exactly who your ideal client is.

We also talk about how to get into the right mindset to visualize what you want from your business. For Mal, she recommends an EFT tapping session in the morning, holding space for your emotions to feel what you are actually feelings and working on your mindset. For me, the first coach I hired in my business was a mindset coach! This helped me grow Espresso Podcast Production so much.

Staying consistent and falling in love with your business, even on the hardest days, will set you up for success.

In this episode:
How to build a profitable & aligned business
How to visualize what you want
Healing from burnout

Action steps:
Trust yourself and Show Up Today - Share Your Story
Connect with your followers!
Think about what the essential steps would be to start your business. If time is stopping you, look at where your time goes.


Connect with Mal:
Business Mastery School: https://courses.whitewolfreiki.ca/frequency-business-mastery-school
Mal’s Website: https://www.whitewolfreiki.ca/
Mal’s Instagram: https://www.instagram.com/mal.meyer/

Connect with me, Hayleigh Hayhurst:

Free Resources: https://www.espressopodcastproduction.com/resources
Instagram: https://www.instagram.com/espressopodcastproduction/
Facebook Group: https://www.facebook.com/groups/espressogrowth
Website: https://www.espressopodcastproduction.com/
Music: John Kiernan. www.johnkiernanmusic.com
Host your podcast on Spreaker: https://spreaker.pxf.io/Boss

Do you give your clients great results, but aren’t always sure how to express that to potential clients? A customer case study may be your answer!

In this episode, I speak with Katie Corbett, a writer who focuses on customer case studies! Back in 2014, Katie wrote her first case study and fell in love.

Katie Corbett works with business owners and marketing professionals so they can tell the success stories of their happy customers. She does this through writing customer case studies, gathering impactful testimonials, and collecting effective reviews. Katie has written for coaches of all types, technology companies, website developers, and graphic designers.

If you have been wondering if you should have a case study, this episode should help you find some clarity. We also talk about how to use a case study, because having one is one thing, but using it effectively is another!

We talk about how Katie came to learn her voice and writing style. A big pivoting point for her was when she found her niche and stopped taking work just for work - she only took on work that she loved.

Katie is totally blind, but that does not stop her from starting her own business and giving her clients amazing results. When she talks about herself and her business, she does not make this a part of her marketing!

While her business can be affected by her disability, she found a way to assemble a team around her for support.

In this episode:
- How Katie finds her clients
- What is a customer case study
- How to find your ideal writing style
- How Katie assembled a team for support


Action steps:
1. Pick up a story of someone who inspires you, and consume that.
2. Make a list of all the potential business ideas you have.
3. Pick the next thing you would need to do to make your dreams come true.


Connect with Katie:
https://www.linkedin.com/in/katie-m-corbett/
http://getacasestudy.com/


Connect with me, Hayleigh Hayhurst:
Free Resources: https://www.espressopodcastproduction.com/resources
Instagram: https://www.instagram.com/espressopodcastproduction/
Facebook Group: https://www.facebook.com/groups/espressogrowth
Website: https://www.espressopodcastproduction.com/
Music: John Kiernan. www.johnkiernanmusic.com
Host your podcast on Spreaker: https://spreaker.pxf.io/Boss