Employer Bland

Eva Wedman Baluchova (Global Employer Branding Lead @ Danfoss) joined Chris on the Employer Bland podcast recently.

Eva has a personal story relating to Job Ads. Specifically, how one job ad in particular changed the course of her life.

The job ad in question engaged Eva and spoke to her in such a way she was compelled to follow the call to action and apply. She subsequently uprooted her life, moved halfway across Europe and started a new life.

Eva also went into detail about her early influences in life and career and how her early experiences in TA developer her passion for employer branding.

Chris and Eva also discussed...

Hope you enjoy!

Chris M was lucky enough to catch Chris Le'cand-Harwood whilst he had an hour to kill recently at Heathrow Airport en route to an EB conference in Serbia.

The Chris' discussed the rise of Job Branding/Marketing. How it differs from Employer Branding and why its important.

Other notable topics discussed;

> What is Job Branding and how can you execute a strategy that compliments your overall EB.

> How to effectively generate a job category content library and reuse assets many times to increase ROI on effort/cost.

> Where Job Branding sits, whose responsibility it is and why it can be easier to sustain and optimise performance vs bigger/broader EB and Rec Marketing initiatives.

As always, feedback is hugely appreciated!

Chris spent an hour with the undisputed G.O.A.T of Employer Branding, James Ellis recently.

James did a deep dive into his background, from his early influences in business and how various jobs and chapters in his life have shaped the path he's on today (Chief Brand Builder, Employer Brand Labs).

Chris and James discussed the differences between consumer branding and employer branding. The overlaps and also the polarising differences which should be taken in to consideration when creating strategy and content.

Some other key highlights include;

- Searching for identity and points of difference. Whats going to make your EB stand out from the crowd?

- Understanding and embracing your imperfections and flaws and using them as unique levers to attract and engage talent

- Get cool with not being liked by everyone.

- Actionable advice on the above and more.

Hope you enjoy! 

Chris spoke to the trail-blazing DE&I legend, Jo Major, in this episode.

Jo discusses her background from working in BAU agency recruitment to leading one of the UK's most prominent Diversity, Equity & Inclusion (DE&I) advisory businesses and the triggers that compelled her to make the switch.

Many DE&I practitioners have lots of good advice and actionable insights to share but few articulate their principles, methodology and thoughts like Jo can.

Jo lays down clear directive advice on where to start and the steps you need to follow to create a strategy from scratch to make an immediate impact, internally and externally!

Key highlights;

- The DE&I Pyramid (what to have in place before you build too much)

- Why DE&I and Employer Brand are so intrinsically linked.

- DE&I / D&I / EEIBD - Death by acronyms > Distilled and explained.

- Creating an inclusive culture where people feel they belong.

+ loads more.

Chris caught up with the Recruitment Marketing extraordinaire, James Whitelock (Founder, Think In Circles).

The conversation was centred around the differences between Employer Branding (EB) and Team Branding (TB). What if there was one over-arching employer brand but the real focus, energy and budget was allocated to Team Branding? Other points discussed included;

> Key differences between EB and TB

> Pro's and Con's of adopting a TB strategy

> Insights and personal stories of TB done well

> Actionable insights

Check it out!

In this episode, Chris speaks with Chad Sowash (co-host, Chad & Cheese podcast and lets face it, he's in the TA GOAT conversation) about Employer Brand's important role in positively impacting the bottom line.

Without commercial impact, Employer Branding fails so in Chad's words "stop getting hung up on the minor metrics". EB makes a huge business impact when done right, look out for the major metrics.

Other topics that were covered include;

> How to get the c-suite to take EB more seriously (if they aren't currently), it's not a turn-on, turn-off luxury, EB is a business-critical function that needs a 'seat at the table.'

> A well-developed EB makes hiring easier, reduces talent spend and increases retention. Major impact metrics are there to be caught!

> How bad off-boarding can impact employer brand.

> Creating priority business cases to ensure continuous budget, speak the language of the Sales function.

+ lots more

Have a listen, hope you enjoy!

Ps, apologies for Chris' poor quality audio, but do not fear, Chad's audio is perfect!

Introducing Nerida Rooney, Head of Employer Brand and strategic hiring at Keir Group.

In this episode, Nerida and Chris talk about all things employer brand, diverse hiring and talent attraction in an industry where the odds are stacked against you. 

Also...

Setting up a diverse hiring strategy for success
The importance of story-telling
Tackling unconscious bias
The power of authenticity, purpose and legacy (+ loads more!)

Thanks for listening!

Employer Bland podcast, Dan Doherty episode ️

I caught up with Dan Doherty to discuss quick wins in the pre and post-live process of attracting talent. 

From the importance of split testing in the employer branding, recruitment marketing and individual job ad creation process. What activity is creating the right kind of awareness, engagement and advocacy? Try different things and monitor successes and failures.

The importance of the advisory role recruiters have (in-house, agency or RPO) with their line manager and other stakeholder relationships. Challenging preconceptions and bias, providing these people with data, research (credibility is key) and your ability to propose a different route if needed.

Dan gave his thoughts on how changing the copy you use and overall terminology in your job descriptions and job ad content could have such a big impact on your attraction success rates. 

+ so much more...

In this episode, Chris chats with Leke Sholuade, Founder of Black Valley. Chris and Leke cover the importance of representation in employer brand communications, how to overcome your fear of not wanting to make a mistake with your Diversity hiring strategy, the importance of allyship along with covering the danger of tech advancement without it being innovated by diverse teams.