What employers need to do to brand themselves so that they become employer-of-choice As defined by Universum, “Employer branding is the strategy companies use to appeal to desired current and future ideal talent”. In other words, employer branding is to convey to the ‘employees that matter’, why an employer’s workplace is appealing and unique. The purpose is to make it easier for the employer to attract good workers, or even more importantly to get the top talent it needs from the job market.

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