This week, Nate was guest on Megan Bowen's podcast "The Unwritten Playbook" to talk everything about employer branding and talent acquisition. They break it all down from both an employer and candidate point of view, revealing the ways that the entire recruiting industry is ready for disruption.

Today, Nate talks with Elliott Garlock, Head of Talent at Clear Street, and Aytan Benaderet, Chief People Officer at Clear Street, about employer branding that hires recruiters. 

The consumerization of jobs.

Today, Nate talks with Bradley Clark, Head of Talent Acquisition at Article, about how the modern candidate experience has become synonymous with the consumer buying experience, and how to tailor a modern experience for your candidates. 

Why Job Ads Need to be Part of Your Employer Brand Playbook

Let’s talk nurture campaigns for a passive candidate audience.

How do you create something that is truly valuable and worthy of someone’s time that isn’t just another “Hey, we’re hiring again!” email list?

Yep, the thing many recruitment marketing teams want, but struggle to pull off.

On this episode of Employer Branding Show-and-Tell, Nate talks with Michael Rizzi, Recruitment Marketing Manager at DraftKings, about effectively nurturing a passive audience.

Let’s be honest, the tension that exists between Marketing and Talent Acquisition leaves recruiting teams wearing too many hats: playing the roles of salespeople, marketers, and -- if any time is left -- content creators.

They’re basically expected to be utility players, and modern marketers, but without the specialization, focus, training, and technology to execute effectively.

This isn’t marketing’s fault: it’s the historic disconnect between these two functions.

And this Employer Branding Show-and-Tell with Eryn McHugh, the Sr. Director of Talent Acquisition at Kobie Marketing, is all about how Talent teams can build a bridge and become a true partner with their Marketing team.

What enables employer branding to go from wishful thinking to a key contributor to business objectives?

Talk to most employer brand leaders and they’ll say that a lack of credibility, especially with senior leaders, is the number one reason these initiatives never become a reality.

It’s the reason that employer branding isn’t a line item in the corporate budget, why teams aren’t built out, and why ideas stay in people’s heads.

Anthony Jones, Director of Talent Brand and Employee Experience at Rockwell Automation, has built an employer brand that grabs the attention and respect of those at the top.

And on this episode of Employer Branding Show-and-Tell, he’s going to let us in on:

Whether you lead a global team or operate as a team of one, this is for you.

In this episode of the Marketing Rules Podcast, host James Whitelock, Managing Director at ThinkinCircles, discusses various aspects of the employer branding industry with guest Nate Guggia, the co-founder of Before You Apply.

Check out other episodes of the Marketing Rules Podcast by ThinkinCircles Ltd. here.

In this episode of the What the HR! podcast from the Twin Cities Society For Human Resources Management (TCSHRM), hosts Michael Thul and Jessie Novey discuss various aspects of the employer branding industry with guest Nate Guggia, the co-founder of Before You Apply. 

Guests:

Nate Guggia - linkedin.com/in/nateguggia

Hosts:

Mike Thul - linkedin.com/in/thulmichael

Jessie Novey - linkedin.com/in/jessienovey

INTERESTED IN SPONSORSHIP? Please email [email protected]

Twin Cities Society For Human Resources: Recognized as one of the nation's largest SHRM (Society for Human Resource Management) chapters, TCSHRM is based in the Twin Cities of Minneapolis and St. Paul, Minnesota. With an ongoing calendar of events, they are an active SHRM group always looking to promote, influence, and educate their members through multiple channels.

Become a TCSHRM Member. https://www.tcshrm.org/

Rachel Waldmann, Employee Experience Manager at Privy, pulls back the curtain on their onboarding process and tells us how she’s turned a series of meetings and checklists into something visual and experiential.