Employer Branding Show-and-Tell: A Series of Live Conversations.

Employer Branding Show-and-Tell: A Series of Live Conversations.

By Before You ApplyBusinessMarketing
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Employer Branding Show-and-Tell: A Series of Live Conversations. episodes

  • Duct Tape Marketing: The Keys to Good Marketing for Hiring

    In this episode of the Duct Tape Marketing Podcast, host John Jantsch interviews Nate about various topics within the employer branding industry, including how EB works for small- to medium-sized companies, examples of strong employer brands, and how the climate has changed in recent years.

    24 min
  • Talent Tide with Chris Nichols Ep. 9: Nate Guggia, Co-Founder of Before You Apply

    As a guest on the "Talent Tide with Chris Nichols" podcast, Nate discusses how the team at Before You Apply harnesses the power of content to build strong employer brands that resonate with candidates. Nate and Chris dive into prevalent subjects within the EB industry, including content creation, activation, and distribution.


    For more episodes of "Talent Tide with Chris Nichols," check out the full podcast here.

    46 min
  • People Business w/ O'Brien McMahon: Branding as a Filter w/ Nate Guggia

    In this episode of the "People Business" podcast, host O'Brien McMahon talks with Before You Apply co-founder Nate Guggia about the importance of employer branding to both attract and repel talent so that you are only getting the best people for your unique needs.


    For more episodes of "People Business w/ O'Brien McMahon," check here.

    53 min
  • Employer Branding Show-and-Tell Ep. 2: Recruiting Engineers — Building an Inbound Engine

    Ashley Raiteri, the Interim CTO at Instrumentl, joins us for the second episode of BYA's Employer Branding Show-and-Tell.

    We’re gonna get tactical, covering:

    - Why employer branding needs to be valued by CTO’s

    - What the number of job of a CTO is

    - How to enable your engineers to be content creators

    - How to build an inbound recruiting engine for engineers

    - Sponsoring MeetUp’s

    - Sponsoring engineering bootcamps

    - Blogs

    - Social media: LinkedIn and Medium

    - University recruiting

    - Apprenticeship program

    - The jigsaw puzzle test

    35 min
  • Employer Branding Show-and-Tell Ep. 1: Making the Shift to Brand-Led Recruiting

    Brand-led recruiting is perhaps the holy grail of employer branding. But it’s extremely difficult to pull off.


    Qualtrics is solving this problem. 


    They’re rolling out an attraction skills training program that teaches their recruiters how to keep the engagement meter high from awareness through the candidate experience.


    Nicole Parish, the Global Talent Brand Attraction Lead at Qualtrics, joins us as we get in the weeds on this one, covering:


    - What is Attraction Skills Training?


    - How can recruiters better understand content and become active creative partners?


    - Understanding personas.


    - How recruiters leverage their content library.


    - Relying on recruiter feedback to fill content gaps.


    - Empower recruiters to build a personal brand their own way.

    37 min

About Employer Branding Show-and-Tell: A Series of Live Conversations.

From the publisher's feed

Welcome to Employer Branding Show-and-Tell from Before You Apply! These episodes are the recordings from a 9-part live webinar series hosted by BYA co-founder Nate Guggia. Each conversation highlights real-life challenges faced by EB leaders and how they took action. In each episode, Nate welcomes another thought leader in the industry to discuss employer branding tactics. There’s a lot of “what to do” in the EB world. It’s time for some “how we actually do it.”