Overview

Episode 9 of Employer Branding: The Inside Podcast is live on Spotify! Tune in to listen to Gabriella Cheston, Senior Talent Acquisition Manager at CrossLend, talk about the complexity of the entire recruiting life cycle in FinTech. We also discussed KPIs, delighting employees to preserve competitive advantage, and more.

What you’ll learn by listening

• Talent acquisition in the FinTech industry - how is it different from other industries

• Delighting employees to preserve competitive advantage

• How to position your company from an HR perspective

• Insights into the entire recruiting lifecycle

• What a talent acquisition manager’s strongest KPI

• What makes a candidates a sustainable candidate

Overview

Following a well-deserved summer break, we’re welcoming the autumn season in style with episode 8 of our Employer Branding: The Inside Podcast. This time around, we’ve had the pleasure of speaking with Emily Firth, Global Employer Brand Consultant and Founder & CEO at @TheTruthWorks. We talked about getting at the heart of what makes you unique as an employer, but also about the role of innovation in employer branding. And a whole lot more, so make sure to read more.

What you’ll learn by listening

• How to get at the heart of what makes you unique as an employer

• Core pillars to have in mind when defining your EVP

• The role of innovation in employer branding

• WHO you are as a brand & WHAT sets you apart

• Tapping into your creativity as a company, regardless of size and shape

Overview

It’s been a while since our last podcast episode, but we’re back! Ep. 7 is out and this time around, we interviewed Michiel Das, CMO at Cuideo and employer branding expert at Employer Branding Lab. Michiel shared with us incredible insights on the state of employer branding now and in the years to come, but also lots of valuable information on how marketing and HR are starting to take employer branding more seriously. Tune in for more!

What you’ll learn by listening

• Guidelines to bridging the cultural and geographical barriers in employer branding

• The state of employer branding five years from now

• HR & the transition to a more marketing-oriented approach

• Why employer branding is a grey zone for HR and recruitment

• Why both HR and recruitment should embrace employer branding

• How HR, recruitment, marketing, and employer branding are all connected

Overview

Episode 6 of EmployerBranding: The Inside Podcast is live on Spotify! This time around, we’ve had the opportunity to interview Johannes Wichmann, employer branding manager at New Work SE. Johannes shared with us some valuable insights on shaping the future of work, what it means, and what companies should be doing to master their employer brand activities. Employer branding is diverse, to say the least. Tune in to learn more!

What you’ll learn by listening

• Shape the future of work: what it means & how it is implemented

• The multi-facets of employer branding/EB

• The link between employer branding & a company website

• What it means to have an open, flexible company culture

• Psychological safety in the hybrid workplace

• Context vs content in employer branding

• What is data-driven employer branding

Overview

Ep. 5 of Employer Branding: The Inside Podcast is out! In this episode, you’ll be listening to Maike Hartung, Employer Branding Manager at @commercetools. Maike has shared with us vital information on the importance of attracting and retaining people with the right mindset. Employees come first! We couldn’t agree more. Tune in for more insightful thoughts.

What you’ll learn by listening

• Employer branding accompanies the employees throughout their whole work-life at a company

• Internal & external employer branding

• Employees come first - attracting and retaining people with the right mindset is actually the key to our long term success

• Team ideas, the key to fulfilling the company vision & purpose

• Guidelines on maintaining employee engagement in these tough times

• Employee engagement initiatives to instill a sense of well-being & belonging

• Employer branding predictions for the future

Did you know that sometimes you just need “good boots” to make your employees happy?

In today’s episode, we’ve had the pleasure of interviewing David Thompson, Employer Branding Consultant & Director at Employer Branding Made Easy. We talked about the importance of listening and understanding the needs of your people. David shared with us some valuable insights on the benefits of #employerbranding. Believe it or not, they go far beyond cost and transactional savings.

Tune in to learn more about how to become more self-sufficient through powerful storytelling, data, and research:

What you’ll learn by listening

• The benefits of employer branding go beyond cost & transactional savings

• Employer branding: it’s not just a nice-to-have but a critical pillar of any resourcing strategy

• Sense of purpose, the key to a strong company culture

• The role of data in crafting an employer branding strategy

• Tips on converting job seekers in an industry (tech) where nobody is looking for a job

• Integrations among functions across organizations

• Employer branding and people marketing matter just as much as brand marketing

• Steps to engaging your audience at an emotional level through storytelling

Overview

S02Ep.03 of Employer Branding: The Inside Podcast is here! We’ve had the pleasure of speaking with Katrina Gnatek, Employer Branding Manager at Taxfix, and we learned that there’s a lot more to the employer brand function than meets the eye. We talked about the importance of having an EVP, ongoing learning to help refine your EVP, and a lot more. Check it out to find out more!

What you’ll learn by listening

• How an EVP is the pillar of your company culture

• The power of data when refining your EVP

• Insightful tips on employer branding for managers just starting out

• The future of work is people-centric, collaboration-friendly, mental-health friendly

• Prioritizing on employee experience

• The importance of listening to your employees & iterating as you go to succeed

• How the future of work is more people-centric

Overview

In S02Ep.02 of Employer Branding: The Inside Podcast, we’ve had the pleasure of speaking with Madalina Banu, Senior Talent Acquisition Specialist, at Ericsson. We talked about recruitment do’s and don'ts, but also about the impact candidates have on recruiters. In terms of key takeaways, once more we concluded that transparency and flexibility matter a lot when strengthening your employer brand.

What you’ll learn by listening

• Recruitment marketing do’s and don’ts: lessons to learn when starting out in recruitment

• Candidate impact & the influence they have on recruiters/hiring managers

• The importance of transparency when providing feedback to candidates

• Why it matters to be both active and proactive with your employer brand strategy

• Essential tips for people starting out in a Talent Acquisition role

Overview

Season 2, Ep. 1 of Employer Branding: The Inside Podcast is out! In today’s episode, we’ve had the pleasure of speaking with Noa Levav, recruiting & employer branding manager at Productsup, a cloud-based SaaS platform for product content, optimization, and distribution in commerce. We talked about prioritizing employee experience, the importance of bringing company values to life, and of course, about putting those values to good use when defining your company culture.

What you’ll learn by listening

• Transitioning from recruiting manager to recruiting & employer branding manager

• Prioritizing on employee experience - a must-do for all organizations, regardless of size

• The importance of having carefully defined values

• Putting company values to good use when framing your company culture

• Insightful tips for employer branding managers just starting out

Overview

In episode 15 of our Inside Podcast, the last of Season 1, we’ve had the pleasure of speaking with Kim Dang, Culture and Employer Branding Manager at ultimate.ai. We talked about the importance of being consistent when doing employer branding, initiatives in the tech industry that every company should have, and we were finally confirmed that not only the rich can afford employer branding. Although it doesn’t manifest in revenue immediately, it pays to embrace it because it paves the way to a more transparent and stronger company culture in the future.

What you’ll learn by listening

• Employer branding initiatives in tech

• Changing perceptions about HR

• Core differences between company purpose and employee purpose

• Employer branding: on the side of HR or on the side of marketing?

• HR is about goals, marketing is about tools, employer branding is about people

• Only big companies can afford employer branding - true or false?

• Employer branding doesn’t manifest in revenue immediately, but it gives consistency in the future