Empowered Selling

In the latest episode we had the great pleasure of speaking to the awesome Scott Barghaan, an inspiring Senior GTM leader with an impressive career spanning over 25 years in sales and consultancy. From his impactful roles at EMC and Salesforce, where he shaped sales strategies and developed a groundbreaking global seller experience, Scott shares insights into his work and the lessons learned along the way. As ever this episode is packed with actionable insights, making it a must-listen for anyone looking to elevate their sales leadership game.

Some of the key topics discussed:

Fostering a culture of experimentation

The crucial role of understanding buyer behaviour

The art of asking the right questions to enhance customer engagement

We also dive into Scott's role in advising and investing in early-stage sales technologies, while also teaching at a prestigious MBA program and contributing to a national nonprofit that empowers individuals with disabilities. His passion for helping others is highlighted through the touching story he shares of  getting his daughter into skiing with the help of the National Ability Center.

Enjoy!

I was thrilled to reunite with a friend and former coachee of mine who also happens to be one of the most successful Sales Leaders in the UK, SVP of Cloud Services at Salesforce, Maddy Storr. 

Maddy starter in career in her (small) family business, later working in recruitment which she says proved the foundation for her future success. She joined Salesforce a decade ago as an Account manager and has enjoyed tremendous success ever since. She transitioned into first line leadership in 2019, and was promoted into 2nd line leadership in 2022, and in 2024 she transitioned into a third-line leadership role with responsibility for leading the Salesforce Digital business, Revenue & Commerce Clouds, Slack and Service Cloud organisations across UKI. 

In this episode we covered a wealth of topics including:

Listen now and gain insights that’ll elevate your sales strategy and leadership skills!

Sales leaders, if you’re ready to level up, this podcast is a must-listen! 

I had the privilege of speaking with Jean-Baptiste Graire, an incredible sales and tech leader who’s partnered with industry giants like Mars, Coca-Cola, and Chanel. He shares his wealth of experience, from leading a €30 million business at Salesforce to mentoring the next generation of sellers.

In this episode, we discuss:

Listen now and gain insights that’ll elevate your sales strategy and leadership skills!

What a first episode with rockstar Fractional CRO, John Zurowski as our first guest. 

We're jumping right in, covering some of the hottest and meatiest topics in Sales Leadership today including: 

This episode's guest, John Zurowski has spent 20 years leading sales functions for high-growth companies like Salesforce and Xerox and now works as a Fractional CRO for a range of organisations - from early-stage start-ups to Enterprise orgs, so he has incredible insight in driving a successful sales motion in organisations of all sizes. He shares a tonne of inspiring advice in this episode!