Startups often struggle to tell their story. Who are they? What is their purpose? How are they changing the way people interact with the world? Entrepreneurs Paul Whitney and Liz Connell don’t have this problem. They share their story of how they turned honey into empowerment every chance they get.  “We’re not just helping people or the planet,” says Paul. “It’s a completely fulfilled circle of sustainability and it’s remarkable how simple it is. It’s still a purchase transaction and a sale but what it results in is so many things for so many people. It’s a great story that continues to evolve and we love telling it!”  Paul Whitney is the Managing Director at African Bronze Honey, a for-profit social enterprise dedicated to marketing organic African honey and honey products from 6000 artisanal beekeepers in the remote areas around the headwaters of the Zambezi River. Paul has traveled extensively and created successful businesses in Canada, Africa and the Caribbean.  Elizabeth Connell is the Director at African Bronze Honey. Elizabeth’s professional background is in Communications and Design. Liz has worked in Canada, Africa and the Caribbean on projects for government and the public sector, the arts, education and heritage sectors, interpretive centres and museums, and the voluntary sector.  In this week’s #StartupPodcast, host Rivers Corbett talks with Liz and Paul about starting up, social innovation, and empowering African beekeepers with honey.

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