“People are angry,” says Sarah Delphey, VP of Trust Solutions of Numeracle. “It’s very empowering,” adds Delphey. As people continue to receive nuisance and scam robocalls, one of the things that they can do is file a complaint with the FCC. Delphey tells us that she is among those that have responded this way too. Nobody is immune from the onslaught.

The challenge for organizations, of all sizes, is the compromise of brand reputation. “Just like any company can develop bad online reviews… in just the same way, a company that’s just going about their business, not committing fraud, not committing anything illegal, if their calling is leaving the wrong impression, or if people think it’s an impersonation attempt, that could cause people to file complaints about you, without your knowledge, and those complaints could be having a negative impact.” Delphey notes that in her previous work inside a carrier, these complaints can move the carrier to consider cancellation of service. Her experience is that customers were often unaware that there was even a problem.

In this podcast, Delphey outlines the damage that can occur, and how Numeracle can help clients have visibility to the problem, before it escalates, along with actionable information. She notes that when a carrier’s client can outline how they are responding, it moves the carrier to see the client as a responsible actor.

Numeracle is an industry pioneer and leader with actionable solutions for legal callers that prioritizes their calling identity as the foundation to restoring trust in the voice channel and to their calls by removing barriers, like improper spam labels, from harming their phone numbers. Numeracle's Entity Identity Management™ (EIM) platform puts enterprise brands, BPOs, and service providers in direct control of their identity, which we vet and verify. Our EIM platform can also be used to manage branded communications, to improve call reputation with blocking and labeling prevention and spam label remediation, and we provide visibility into call display to ensure brand identity is presented as intended, with transparency and consistency. Our KYC-based identity vetting and verification is the cornerstone of the platform; developed in support of evolving federal regulations and telecom standards.

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