Empowering Healthy Business: The Podcast for Small Business Owners

I’m excited to announced that SmartBooks Head of Tax Greg Reed is now officially a Certified Tax Coach. Tax planning and minimization has been a core part of our tax practice. With advanced study with the American Institute of Certified Tax Planners, Greg will be able to do even more to help business owners pay less tax.

More specifically, this episode includes:

• Accountants, CPAs, and other roles to fill in your accounting team
• Benefits of working with a Certified Tax Coach 
• The right time to do tax planning
• Tax tactics vs. a comprehensive tax strategy
• Greg saves a SmartBooks client $200,000 in taxes
• Documentation is key to being able to justify tax deductions

Reach Greg Reed at [email protected] or book a meeting with him at smartbookstax.com.

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Host Cal Wilder can be reached at:
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https://www.linkedin.com/in/calvinwilder/

A challenge all businesses face is setting up the sales function for success. In this episode, Christopher Filipiak explores why it is critical for the Founder to master the sales process regardless of whether the plan is to hire salespeople or for the founder to continue to be the primary salesperson.

More specifically, this episode includes:

• The core of the sales process is creating and having conversations
• Challenges of delegating sales when the founder has not mastered it
• The sales mindset founders need to embrace
• Are salespeople born or made?
• Pitfalls of founders as salespeople
• Founder sales mastery is the foundation for hiring salespeople

Reach Christopher Filipiak at https://www.linkedin.com/in/christopherfilipiak or https://www.christopherfilipiak.com/

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Host Cal Wilder can be reached at:
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https://www.linkedin.com/in/calvinwilder/

Within the past week, the Beneficial Ownership Information (BOI) filing requirement was both reinstated and then suspended again, pending further legal review. Greg Reed provides an update on the current status of the BOI fiing requirement and his filing recommendations.

Greg also provides advice on gathering documentation to make your annual income tax filings as efficient as possible and explains that while you can extend the deadline to file your tax returns, you still need to pay tax by the initial deadline to avoid penalties and interest.

Reach Greg Reed at smartbookstax.com or [email protected].

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Host Cal Wilder can be reached at:
[email protected]
https://www.linkedin.com/in/calvinwilder/

Would you like to learn how to get more customers at a lower cost of customer acquisition than your current marketing is producing? In this episode Sarah Noel Block presents her approach to lean marketing that can be done in just 4 hours per week.

More specifically, this episode includes:

• 01:48 What is “Lean Marketing”
• 02:19 Narrowing your focus to attract more, better-qualified leads
• 05:56 Clearly defining your Signature Offer 
• 07:00 Selecting One Marketing Channel to be efficient
• 08:25 Utilizing a Gateway Offer to start new customer relationships
• 11:10 Core Content to nurture prospective customers
• 14:29 How Sarah uses AI to create all her content in 4 hours per week
• 23:59 Passive lead magnets and active lead generators
• 25:42 Sarah’s Tiny Marketing Club resources 

Reach Sarah Noel Block at https://sarahnoelblock.com/club

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Host Cal Wilder can be reached at:
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https://www.linkedin.com/in/calvinwilder/

Founders of businesses are unique kinds of people. Some are visionary by nature and struggle to scale businesses despite great personal talent. In this episode Becky Venuti of BV Coaching shares her experience and insight into how these visionary founders can effectively scale their businesses. 

More specifically, this episode includes:

• Different kinds of founders
• What is a Visionary founder
• Change management
• The Integrator role
• Avoiding excess complexity
• Building out your team
• Systems and processes 
• The importance of training
• Effective delegation
• Strategically deciding what to be good and be bad at
• Becky’s coaching business

Reach Becky Venuti at beckyvenuti.com or [email protected]

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Host Cal Wilder can be reached at:
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https://www.linkedin.com/in/calvinwilder/

A federal court in Texas issued a preliminary injunction suspending the enforcement of the new beneficial ownership reporting requirement. While this ruling provides relief for small business owners, it is TBD whether the reporting requirement will be rescinded or reinstated. In this brief update episode Greg Reed, head of tax at SmartBooks, shares his thoughts and recommendations around this issue.

Reach Greg Reed at smartbookstax.com or [email protected].

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Host Cal Wilder can be reached at:
[email protected]
https://www.linkedin.com/in/calvinwilder/

The incoming administration of President-Elect Donald Trump will bring significant changes to the tax code. Given that he can’t run for re-election for a third term and may thus feel more free to act on his principles than if he had to secure votes for re-election, there is the potential for some very large changes. In this episode Greg Reed, head of tax at SmartBooks, shares his insights into potential changes to the tax code. We also discuss the opportunity for year-end tax planning as we enter December. 

More specifically, this episode includes:

• Extension of the Tax Cuts and Jobs Act of 2017
• Tax Brackets and Tariffs
• Other Taxes and Tax Breaks
• Impact on 2024 Taxes and Year-End Tax Planning

Reach Greg Reed at smartbookstax.com or greed@smartbookstaxcom.

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Host Cal Wilder can be reached at:
[email protected]
https://www.linkedin.com/in/calvinwilder/

A challenge for many business owners is how to get the benefit of a good marketing function to fill their sales pipeline, and at a cost point they can afford. One option is to engage a fractional marketing leader. In this episode, Rebecca Schuette shares her insights into when hiring a fractional marketing leader could be the right move for your business and how to set up the engagement for success.

More specifically, this episode includes:

• A DIY Approach Can Work Though is Usually Disjointed
• The Stage and Size When Companies Hire Outside Marketing Leadership
• Do You Have a Marketing Problem or a Sales Problem? The Importance of Metrics.
• Different Marketing Roles and Options
• Selecting the Right Fractional Marketing Leader
• Staffing Up a Marketing Department and Making Full-Time Hires
• Setting a Marketing Budget

Reach Rebecca Schuette at https://start2scale.io/ or https://www.linkedin.com/in/rebeccaschuette/

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Host Cal Wilder can be reached at:
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https://www.linkedin.com/in/calvinwilder/

Many businesses are run by husband and wife teams. While that can be a powerful combination for the business, there are unique dynamics and challenges when spouses or other family members work together. In this episode, Robert and Kay Lee Fukui share their experience and insight into how spouses can most successfully work together as business partners.

More specifically, this episode includes:

• Advantages of Family-Run Businesses
• Kay Lee and Robert’s Background
• Importance of Financial Metrics in Running a Business
• Assessing and Determining Job Fit for Family Members  
• Hiring Your Children
• Structuring Accountability Discussions with Your Spouse
• Managing Boundaries Between Work and Home Life
• Avoiding Divorce When Your Children Go To College
• Parallels with the Entrepreneurial Operating System
• Robert and Kay Lee’s Consulting Business

Reach Robert and Kay Lee Fukui at https://marriedentrepreneur.co/ 

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Host Cal Wilder can be reached at:
[email protected]
https://www.linkedin.com/in/calvinwilder/

Part of running a healthy business is being able to attract new customers. I am old enough to remember life before internet and phones became ubiquitous. These days internet-based marketing dominates in many industries, and the catch-all term for all kinds of online marketing is Digital Marketing. Joining this episode is Kevin Roy, founder and owner of Green Banana, who helps us understand today's digital marketing landscape and how to navigate all these options and opportunities.

More specifically, this episode includes:

• The Importance of Defining Your Target Audience
• When SEO and Adwords Are Best
• When Display Ads on Social Platforms Are Best
• SEO vs. Google Adwords
• Social Platforms for Display Advertising
• When and How to Engage Professional Marketing Help
• Determining a Digital Marketing Budget
• Timeline for Launching a Digital Marketing Program
• Pitfalls to Avoid

Reach Kevin at https://www.linkedin.com/in/kevincharlesroy/ or GreenBananaSEO.com

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Thanks for listening!

Host Cal Wilder can be reached at:
[email protected]
https://www.linkedin.com/in/calvinwilder/